Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Search Behavior
    4. Target="_blank" and referral acquisition data

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Target="_blank" and referral acquisition data

    Search Behavior
    3
    5
    2481
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AMA-DataSet
      AMA-DataSet last edited by

      Hi,

      Any assistance would be greatly appreciated!

      I have been reading up on this topic but there is some contradictory articles out there and I was hoping someone could clarify the latest practise for me.

      Website A links out to four of its partner websites.
      These links are using a target="_blank".

      When i look at the acquisition data for any of the partner websites there is zero referral data from site A. 
      I tested this wasn't an analytics bug by using the real time feature while clicking the partner links to see what had happened, and to also find the source, but I found that they are all being returned as a source direct. Ideally id like it to show the referrals once more for reporting purposes.

      Do I need to add extra google analytics parameters/functions to track the outbound links? or should this referral data be appearing correctly and it is something unrelated to the links themselves? or should I throw in the towel and drop the target blanks?

      Thank you in advance for your time.
      Best Regards.

      1 Reply Last reply Reply Quote 0
      • SergioB1717
        SergioB1717 last edited by

        Yes, the best article you can read at internet is:

        https://support.google.com/analytics/answer/1136920

        It will help you a lot!=)

        1 Reply Last reply Reply Quote 1
        • Alick300
          Alick300 last edited by

          No I'm not saying that I suggest you to best way to track outbound link. If you want to track outbound link for target=_blank Please check Google document below and modify.

          https://support.google.com/analytics/answer/1136920

          Thanks

          1 Reply Last reply Reply Quote 1
          • AMA-DataSet
            AMA-DataSet last edited by

            Hi Alick,

            Thanks for your reply.

            So just to clarify you are confirming that target blank links are seen as outbound links and are not tracked in acquisitions under referrals?

            Thanks again.

            1 Reply Last reply Reply Quote 0
            • Alick300
              Alick300 last edited by

              Hi Liam,

              IMO best way to track outbound link is event tracking.

              If you are using tag manager @ https://www.youtube.com/watch?v=ABo-Sk1QzrQ

              https://support.google.com/analytics/answer/1136920?hl=en

              Thanks

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • katelynroberts

                Massive unexplained organic traffic drop; disappeared from Google

                rankings visibility score organic traffic google search engine results google search

                Hi there,
                Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
                Screen Shot 2024-02-26 at 3.07.52 PM.png

                Search Behavior | | katelynroberts
                0
              • mhenshall

                Strange Traffic Movements

                seo

                Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
                Marc
                Screenshot 2023-08-18 at 09.37.26.png image url)

                Search Behavior | | mhenshall
                0
              • LPantell

                Ways to Identify Popular Search Terms

                keywords search

                Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?

                Search Behavior | | LPantell
                0
              • TTR1

                Where are these "phantom visitors" and are they dangerous?

                My Google Analytics always shows visitors on my site that do not show up with a location.  They are always shown as being referred from "ads.google.com".  Our service is exclusively domestic in the U.S., yet my user location map will show 1 domestic visitor, but 19 total visitors.  PLease see attached linked image.   Is there some sort of malware that is being exploited on my pages somewhere that these people are accessing?  Is there some way of blocking them from my site?  Should I?  Aren't they skewing my Google Analytics results?  Are they potentially dangerous?  Thanks in advance for all replies. mKEjs2H.jpg

                Search Behavior | | TTR1
                0
              • Tiedemann_Anselm

                My e-commerce competes with my own wholesalers

                Hi guys, I run a wholesale program, frequently my e-commerce competes with my own wholesalers on many websites like Etsy for example. Usually, the wholesaler displays the exact same picture of my website. May Google find that I have duplicate content? Is there any alternative solution for this instead of asking the wholesaler to make their own pictures? Thanks

                Search Behavior | | Tiedemann_Anselm
                1
              • MBASydney

                Demographic Data For Keywords

                Hey i was wondering if anyone is aware of any tools at identifying demographic data for keyword terms. Like age, gender, etc? Cheers, AZ

                Search Behavior | | MBASydney
                0
              • McTaggart

                Trailing slash at end of URLs?

                Hi, I'm just about to put up a new site and I need to decide between having no trailing slash at the end of the all the URLs, or putting one in there. I think Matt Cutts has a slight preference for them, as stated here: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more "Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document." However, I'm really wondering. I mean, if people link to my site, they'll tend not to insert a trailing slash, I'm thinking... Your thoughts would be welcome on this one! Cheers, Luke

                Search Behavior | | McTaggart
                0
              • preventionaid

                Keyword Search Historical data?

                Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.

                Search Behavior | | preventionaid
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter

              Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.