Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Deep linking with redirects & building SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Deep linking with redirects & building SEO

    Intermediate & Advanced SEO
    2
    2
    1082
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • L_M_SEO
      L_M_SEO last edited by

      Hi there. I'm using deep linking with unique URL's that redirect to our website homepage or app (depending on whether the user accesses the link from an iphone or computer) as a way to track attribution and purchases. I'm wondering whether using links that redirect negatively affects our SEO? Is the homepage still building SEO rank despite the redirects? I appreciate your time & thanks for your help.

      1 Reply Last reply Reply Quote 0
      • Tenlo
        Tenlo last edited by

        Set up Canonical tags and use Google's UTM codes to track your non-internal links (as your internal links will be tracked just fine by Google Analytics without any need for using redirects).

        https://support.google.com/analytics/answer/1033867?hl=en

        https://moz.com/learn/seo/canonicalization

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • anagentile

          Redirection of 100 domain to Main domain affects SEO?

          domain seo redirecting domain

          Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!

          Intermediate & Advanced SEO | | anagentile
          0
        • LindsayE

          Best SEO Strategy for Badges & Awards.

          Hello Moz Friends! I was wondering what the correct "SEO friendly" strategy is with badges and awards. We recently got BBB accredited and added their badge to the footer of the website. We also added a review badge from shopper approved to the footer. As I'm joining other communities, I see there's badges given to us. For example, Alignable. Great place for networking. They offer a badge that says "locals recommend us" or something. Should I embed these badges onto our website someplace? Should I create a page for just badges or place them in the footer or sidebar widgets? What the best SEO practice for this? Thank you!!

          Intermediate & Advanced SEO | | LindsayE
          2
        • viatrading1

          Getting SEO Juice back after Redirect

          Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,

          Intermediate & Advanced SEO | | viatrading1
          0
        • VeteransFirstMarketing

          SEO impact of 301 redirects based on IP addresses from a specific state

          Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well.  However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state.  This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question.  Looking for any guidance on what type of impact this may have on SEO.  Also open to any other suggestions or guidance on dealing with this situation. Thanks

          Intermediate & Advanced SEO | | VeteransFirstMarketing
          0
        • jnew929

          Is it bad for SEO to have a page that is not linked to anywhere on your site?

          Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?

          Intermediate & Advanced SEO | | jnew929
          0
        • Steven_Macdonald

          Switching from HTTP to HTTPS: 301 redirect or keep both & rel canonical?

          Hey Mozzers, I'll be moving several sites from HTTP to HTTPS in the coming weeks (same brand, multiple ccTLDs). We'll start on a low traffic site and test it for 2-4 weeks to see the impact before rolling out across all 8 sites. Ideally, I'd like to simply 301 redirect the HTTP version page to the HTTPS version of the page (to get that potential SEO rankings boost). However, I'm concerned about the potential drop in rankings, links and traffic. I'm thinking of alternative ways and so instead of the 301 redirect approach, I would keep both sites live and accessible, and then add rel canonical on the HTTPS pages to point towards HTTP so that Google keeps the current pages/ links/ indexed as they are today (in this case, HTTPS is more UX than for SEO). Has anyone tried the rel canonical approach, and if so, what were the results? Do you recommend it? Also, for those who have implemented HTTPS, how long did it take for Google to index those pages over the older HTTP pages?

          Intermediate & Advanced SEO | | Steven_Macdonald
          0
        • bestone

          Redirecting one site to another for link juice

          I have two sites with same theme - buying cars.  I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain  OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?

          Intermediate & Advanced SEO | | bestone
          0
        • Jay.Neely

          Are URL shorteners building domain authority everytime someone uses a link from their service?

          My understanding of domain authority is that the more links pointing to any page / resource on a domain, the greater the overall domain authority (and weight passed from outbound links on the domain) is. Because URL shorteners create links on their own domain that redirect to an off-domain page but link "to" an on-domain URL, are they gaining domain authority each time someone publishes a shortened link from their service? Or does Google penalize these sites specifically, or links that redirect in general? Or am I missing something else?

          Intermediate & Advanced SEO | | Jay.Neely
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.