Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO implications of moving fra a sub-folder to a root domain
-
I am considering a restructure of my site, and was hoping for some input on SEO implications which I am having some issues getting clarity in.
(I will be using sample domains/urls because of language reasons, not an english site),
Thinking about moving a site (all content) from example.com/parenting -> parenting.com. This is to have a site fully devoted to this theme, and more easily monitor and improve SEO performance on this content alone. Today all stats on external links, DA etc is related to the root domain, and not just this sub-department. Plus it would be a better brand-experience of the content and site.
Other info/issues:
-The domain parenting.com (used as example) is currently redirected to example.com/parenting. So I would have to reverse that redirect, and would also redirect all articles to the new site.
- The current domain example.com has a high DA (67), but the new domain parenting.com has a much lower DA (24).
Question:
-
Would the parenting.com domain improve it's DA when not redirected and the sub-folder on the high-DA domain is redirected here instead?
-
Would it severly hurt SEO traffic to make this change, and if so is there a strategy to make the move with as little loss in traffic as possible?
-
How much value is in having a stand-alone domain, which also is one of the most important keywords for this theme?
My doubt comes mostly from moving from a domain with high DA to a domain with much lower DA, and I am not sure about how removing the redirect would change that, or if placing a new redirect from the subfolder on the current site would help improve it. Would some DA flow over with a 301 redirect?
Thanks for any advice or hints to other documentation that might be of interest for this scenario
-
Hi,
Thanks for your response.
I was actually thinking I would 301 redirect every pience of content. When doing this the canonical of the old articles wouldn't matter.
Or were you thinking about canonical link on the articles on the new domain, which I would give a canonical url from the new domain.
/Magne
-
Hey. The best thing you can do here is canonicalize everything to poitn to the new domain. It's inedbitable to lose some juice since it's actually a different domain name. If it were blog.example.com and example.com - there would have been no losses.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
Move to new domain using Canonical Tag
At the moment, I am moving from olddomain.com (niche site) to the newdomain.com (multi-niche site). Due to some reasons, I do not want to use 301 right now and planning to use the canonical pointing to the new domain instead. Would Google rank the new site instead of the old site? From what I have learnt, the canonical tag lets Google know that which is the main source of the contents. Thank you very much!
Intermediate & Advanced SEO | | india-morocco0 -
Does having multiple Domain aliases hurt SEO rank ?
Our company having multiple domain aliases (DIfferent TLD) like example.com, .net, .org, .club, .win to one site (Same Content). We do this because our country ISP is blocking a few of the domain aliases. Question: Does this hurt the SEO rank? What approach is the best for us to gain SEO Rank?
Intermediate & Advanced SEO | | missionunpossible0 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Best Practices for Moving a Sub-Domain to a Sub-Folder
One of my clients is moving their subdomain to a subfolder on their main domain. (ie. blog.example.com to example.com/blog) I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc? Thanks.
Intermediate & Advanced SEO | | DarinPirkey0