Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Site structure: Any issues with 404'd parent folders?
-
Is there any issue with a 404'd parent folder in a URL? There's no links to the parent folder and a parent folder page never existed. For example say I have the following pages w/ content:
/famous-dogs/lassie/
/famous-dogs/snoopy/
/famous-dogs/scooby-doo/But I never (and maybe never plan to) created a general **/famous-dogs/ **page. Sitemaps.xml does not link to it, nor does any page on my site.
Is there any concerns with doing this? Am I missing out on any sort of value that might pass to a parent folder?
-
Yeah - there is various speculation about how signals or authority traverse folder structures (see for example this whiteboard Friday ) but I haven't seen anything suggesting it's permanent - all of this may be an argument for adding /famous-dogs/ at some point, but I wouldn't personally stress about it not being there at launch.
-
Yeah. I'd just leave it as a 404 in that case
-
In my scenario, considering I might add a parent "famous dogs" page at some point, it'd probably best to leave robots.txt alone, right?
-
Thanks for the response. This is what I expected.
I swear I read somewhere that Google may pass some form of value from a child to a parent. i.e. "/famous-dogs/lassie/" could pass some value to "/famous-dogs/", absent any links. Can't find the source, but I suppose I'm a bit worried that I'd permanently lose out on some value if the parent does not exist initially. Considering I may add a "famous dogs" parent page at some point.
-
PS - if you're worried about the crawling, you could always block it in robots.txt if you really wanted (but unless it's a huge site I wouldn't bother). Note - if you do go this route, do it carefully so as not to block all contents of the folder at the same time!
-
The short answer is that there should be no harm going with your proposed approach.
Longer version: I believe there are cases where Google has tried to crawl a directory like "/famous-dogs/" in your example purely because it appears as a sub-folder in the paths of other pages even though there are not any direct links to it. But even if it does crawl it, if you don't have or intend to have a page there, a 404 is a perfectly valid response.
In general, while there could be a case that it's worth creating a "/famous-dogs/" page if there is search demand you can fulfil, until or unless you do, there is no harm in it returning a 404 response.
-
Seems odd that indexers would care if a parent directory page exists or not. Is there any proof that Google will attempt crawl parent folder pages that aren't in sitemaps.xml and aren't linked to anywhere else?
Perhaps I'm slowly building out my site. Depending on the material/approach, it might make sense to release a page talking about a sub-category (lassie) before releasing content about a parent category (famous dogs). Or maybe "famous dogs" is such low search volume that it doesn't make sense to spend time creating a parent "famous dogs" page.
If I'm understanding correctly, with the above you're effectively telling me to:
1. Build a parent category page. If I don't plan on investing much time/effort into the parent page, noindex it.
2. Reorganize my site folder structure.
Neither seem like a great option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect a domain we control but which has been labeled 'toxic' or just shut it down?
Hi Mozzers: We recently launched a site for a client which involved bringing in and redirecting content which formerly had been hosted on different domains. One of these domains still existed and we have yet to bring over the content from it. It has also been flagged as a suspicious/toxic backlink source to our new domain. Would I be wise to redirect this old domain or should I just shut it down? None of the pages seem to have particular equity as link sources. Part of me is asking myself 'Why would we redirect a domain deemed toxic, why not just shut it down.' Thanks in advance, dave
Intermediate & Advanced SEO | | Daaveey0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
Using WP All Import csv import plugin for wordpress to daily update products on large ecommerce site. Category naming and other issues.
We have just got an automated solution working to upload about 4000 products daily to our site. We get a CSV file from the wholesalers server each day and the way they have named products and categories is not ideal. Although most of the products remain the same (don't need to be over written) Some will go out of stock or prices may change etc. Problem is we have no control over the csv file so we need to keep the catagories they have given us. Might be able to create new catgories and have products listed under multiple categories? If anyone has used wp all import or has knoledge in this area please let me know. I have plenty more questions but this should start the ball rolling! Thanks in advance mozzers
Intermediate & Advanced SEO | | weebro0 -
Should I 'nofollow' links between my own sites?
We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should 'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.
Intermediate & Advanced SEO | | simon_realbuzz0