Schema for blogs
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup?
Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging?
Thanks
-
Dan, do you recommend using AMP for the 'in depth' article spots?
-
Thanks Dan. That is interesting about what you say about using the Article Schema as opposed to Blog post one. Also the fact that you have a chance for the "in depth" spots.
Many thanks
-
Hello! Roman's answers are really good, but thought I would add some info as well.
Article or BlogPosting Schema can help in some of the following ways (vs hentry)
- Give search engines backend / structured info about the contents of the page
- Google's reference on Article schema shows all the snippet and SERP features
- Using article schema is the only way to get into 'in depth' article spots on Google
- I've had luck with Google showing the 'Last Updated' date in search results, which shows a newer date when using it in conjunction with article schema
So even though you'd technically be doing a 'blog post' I would use the parent Article schema as it's more widely recognized.
-
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry.
henry means text entry, it can be a recipe, an article, a blog post is most basic type of schemas. The hEntry schema consists of the following properties:
hentry
entry-title. required. text.
entry-content. optional (see field description). text. []
entry-summary. optional. text.
updated. required using datetime-design-pattern. []
published. optional using datetime-design-pattern.
author. required using hCard. [*]
bookmark (permalink). optional, using rel-bookmark.
tags. optional. keywords or phrases, using rel-tag.If you ask how is structure a paragraph. A logical answer will tell you a paragraphs is formed it by words and letters is the same case here
Is this enough for blogs etc?
I already answer that question (No is not enough)Is this a result of Wordpress adding in this markup?
Wordpress do not markup anything by defaultDo you recommend adding @blogposting type and if so why?
I already answer that question
This the hierarchy of schemas
Thing > CreativeWork > Article > SocialMediaPosting > BlogPostingWhat benefit to add a specific type of schema?
I already answer that questionHow does it help in blogging?
I already answer that questionIn Summary
Sorry I wasn't trying to bother you, in fact I was trying to help and apparently you didn't noticed.Sources
-
Thanks Roman for trying to help. I guess what I was asking is from a Rich Snippets point of view, why bother with specific schema types- what is the difference in the search results to using specific types such as blogposting types versus article types. I understand the difference between articles and blogs and what they represent but why bother using specific schema types? Do they present differently as rich snippets?
-
There is two main type of text content on schemas
An article, such as a news article or piece of investigative report. Newspapers and magazines have articles of many different types and this is intended to cover them all.
blogPost A posting that is part of this blog.
So in theory, an article is like an acedemic document and a blog post is like an informal document, in the real world there's no big difference at least from seo perspective of blog running of wordpress.
-
Hi,
Thanks. I do see the benefit of schema but my question was about the value of what wordpress adds as @type hentry versus adding in specific types such as @type BlogPosting? What value is adding in specific blog posting types? Is there a difference in the rich snippets?
-
Scheme are a great way to help Google to understand your content, there is no limit of how many information you provide to Google.
The snippets will help you not only with crawler but also with your CTR a good example for that are rating snippet, so when a user see your article the plugin allows to the users to rate your post, and the rating will be visible for users and crawlers
Example. you have a tutorial in your post about SEO, when someone have been looking for a tutorial like your post, before to enter your website google will show to that user the rating of other users for that post. This will impact your CTR and if there are to many people clicking for the specific query probably Google will rank your post in better position even when other post has a better Pagerank or Authority.
Basically for Google your post meet the needs of the users so it deserve a better place
This just an explanation about the utility of schemas in an ideal world, so it will not rank your site but might help.
I always install this plugins on my wordpress websites
WP-PostRatings > This is mandatory
All In One Schema.org Rich Snippets > General purpose
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Added Schema and Rankings Went Down
Hello - We launched a schema plugin for our WordPress site to make our blog seen as articles and main page as an organization. The day after, we saw a dramatic decrease in Keyword rankings but our website health improved with Google. Any thoughts on what could be causing this?
Technical SEO | | Erin_IAN0 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Doubt between sub-directory and sub-domain for develop Blog for my business website
Hi, I am much aware with SEO. But still there is a confusion in my mind. I am in the process of making blog for my Business website. I am confused between whether my blog should be with sub-directory(www.metaoption.com/ blog) or with sub-domain(blog. metaoption.com). There are many articles on this topic but they have created much confusions. Please suggest me the best option and also give me reason behind it if you can. Thanks
Technical SEO | | Perfect0070 -
Facebook likes for a blog - are posts or root domain more important?
I've just added the facebook plugin for my wordpress blog. I've activated the like buttons on each post and I share the posts on facebook - so when someone likes it on facebook, it reflects on the blog post. In my blog sidebar I've added the Like widget. I can either put the URL for it as my blog root domain (not many likes yet) or my facebook page (lots of likes, so more impressive) I've been hearing about Likes etc counting towards SEO, so I'm wondering if anyone can tell me whether developing Likes for my blog root domain will have any significant benefit over the Likes I am getting for the individual posts?
Technical SEO | | AISFM0 -
424 Crawl Notices Found - Most of these notices are 301 redirects for our blog. Are notices something that would keep me from ranking well for my keywords?
212 are rel canonical and 176 are 301 permanent re-direct. An example of the re-direct is a change I made to the /trackback 302 status on my blog like; http://www.bluesunproperties.com/2012-spring-biker-rally-thunder-beach/trackback/ Are these Crawl Notices something that I should spend resources on, or should I focus more on my errors and warnings?
Technical SEO | | classa0 -
Redirecting blog.<mydomain>.com to www.<mydomain>.com\blog</mydomain></mydomain>
This is more of a technical question than pure SEO per se, but I am guessing that some folks here may have covered this and so I would appreciate any questions. I am moving from a WordPress.com-based blog (hosted on WordPress) to a WordPress installation on my own server (as suggested by folks in another thread here). As part of this I want to move from the format blog.<mydomain>.com to www.mydomain.com\blog. I have installed WordPress on my server and have imported posts from the hosted site to my own server. How should I manage the transition from first format to the second? I have a bunch of links on Facebook, etc that refer to URLs of the blog..com format so it's important that I redirect.</mydomain> I am running DotNetNuke/WordPress on my own IIS/ASP.Net servers. Thanks. Mark
Technical SEO | | MarkWill0 -
Seomoz is showing duplicate page content for my wordpress blog
Hi Everyone, My seomoz crawl diagnostics is indicating that I have duplicate content issues in the wordpress blog section of my site located at: http://www.cleversplash.com/blog/ What is the best strategy to deal with this? Is there a plugin that can resolve this? I really appreciate your help guys. Martin
Technical SEO | | RogersSEO0