Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Increase in Rankings, but search visibility is decreasing
-
I just started updating my site with the very basics, focus keyword, meta description, and page titles. I see that I am going up in my targeted keywords, however my search visibility has dropped from 3.34% to 2.78%.
My assumption is that my keyword choice is a little off, however I see that I have increased in keyword rankings and dropped very little in what I was ranking for previously, plus the keyword volume seems relatively the same. In fact I've added far more keywords than I have dropped.
Curious why my search visibility has dropped, however my keyword rankings only seem to increase.
-
It's a normal process when you start to optimize your website the more specific you are, the more precise information you get.
For example, when I started to optimize my website, I started using our brand keywords and the numbers were insane from 2% went to 80% of visibility, of course, it just was our main brand keywords.
Things changed when I try to use generic keywords then my visibility drop off and then I started to see real numbers
It is an arithmetic trick
Moz Search Visibility score represents your overall ranking performance for your tracked keywords. It’s calculated by:
- Taking all of your keywords and the associated URL’s position and applying a CTR for each position.
- The CTRs are then summed
- This number is then divided by the total number of keywords.
Some useful links from the MOZ Seo Learning Center Related to your question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Six months ago but da not increased
Hey members, I'm actually didn't understand the concept of DA and PA. I started my website www.thebesttigwelder.com in April and gradually Moz increased PA but still stuck in Da. I made backlinks but do not show any progress can anyone tell me about why I still facing issues in increasing my site DA.
Moz Pro | | seotoolshero01110 -
Links to Your Site: No Data Available in Google Search Console
The site I am working on did not have their site submitted to Google Search Console (formerly Google Webmaster Tools). I submitted the site and a sitemap that auto updates. Google is crawling the site daily (about 30 pages a day). Under Search Traffic > Links to Your Site it shows no data is availible. I thought it was because it was a newly submitted site, but it has been two months now. Moz seems to have the same issue. Moz does show inbound links, but their are some that we think should really help us that are not shown. For instance, the Dallas Morning News wrote this article. They have a high DA and PA. Also, iliveindallas.com has an article about us that is still on the front page. That was a few weeks ago but also does not show up on Moz or Google SC. We are trying to be selective about the links we are getting. That they are follow links from reputable sites. Worried that both Google and Moz are not showing them.
Moz Pro | | TapGoods1 -
Rank Tracker For IRAN?
Hello dear. I have a client in IRAN and I want to track Persian keywords.But the MOZ tracker keywords doesn't support that country. Please help and advise me how can I use track keywords in IRAN?
Moz Pro | | allyunit1 -
Why are my keyword rankings dramatically changing week to week?
I have a site (actual several) that has been up for many years now. Content is changed monthly - regularly. It would always rank in the top 5 positions for 5 or 6 keywords. Now all of a sudden (without any dramatic changes to the website) my ranking results from my weekly Moz reports are dramatically different from week to week - every week. One Keyword will be #1, then the next week it will drop 49 positions, the 3rd week it might be #5, then Not in the Top 50, then #1 again, and so and so on. This happens to all my keywords on my site. I was waiting for Google to finish it's changes to it's algorithms but it's now been long enough and I can't get a handle on what's happening, why it's happening, and what to do about it, and what direction to take with my SEO. My Traffic has actually improved over last year by approx. 25%, but I have also started a PPC campaign for this client. Any suggestions would be great.
Moz Pro | | SummitCom0 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1 -
How to increase page authority
I wonder how to increase the page authority or the domain authority to begin with. It seems you are putting a lot of weight on this in your analysis.
Moz Pro | | wcsinc0 -
Increase of 404 error after change of encoding
Hello, We just have launch a new version of our website with a new utf-8 encoding. Thing is, we use comma as a separator and since the new website went live, I have a massive increase of 404 error of comma-encoded URL. Here is an example : http://web.bons-de-reduction.com/annuaire%2C321-sticker%2Csite%2Cpromotions%2C5941.html instead of : http://web.bons-de-reduction.com/annuaire,321-sticker,site,promotions,5941.html I check with Screaming Frog SEO and Xenu, I can't manage to find any encoded URL. Is anyone have a clue on how to fix that ? Thanks
Moz Pro | | RetailMeNotFr0 -
Why are my sub-domains ranking higher than my Root Domains?
I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?
Moz Pro | | simonberenyi0