Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I use my keyword in brackets '( )'
-
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc.
What does putting my keyword into brackets do - does it negatively affect my SEO?
-
Nicholas is correct. Brackets, (r) symbols (TM) and full stops, Pipes (like these) | and commas don't affect SEO. I have extensively tested my titles in the SERPS for CTR and found that using Pipes as delimiters is higher converting than full stops or commas. But it all depends on what looks nice. For example, we have a great number one positions with the following titles: Remarkable Braces Liverpool | From £46.50pcm | Free Whitening It's the stars that draw attention to the free whitening with your braces Veneers Cost in 2018 | Veneers Price Comparison by Cosmetic Dentists This used to be 2017 and I recently updated it to 2018, Google loves dates because users want up to date information. Don't just update the date though without making actual additions and changes to the page though. This is possibly going to negatively affect things. Smileworks Liverpool | Affordable Private Dentist Liverpool Simple pipe looks clean and emphasises our affordability. 6 Month Smiles Liverpool | Unbiased Reviews & Price Comparison Comparisons of price is a great title to use and the & symbol is fine here so it doesn't go over the word limit for a title tag Fastbraces Liverpool | Orthodontist Q&A, safety, prices and reviews Q&A is fine here too. If you google a term you can see whether google considers it to mean the same thing by it beingf shown in bold in the meta descriptions in other results. So for example 6 month smiles is the same in the eyes of google as six-month-smiles and compound hyphens, brackets and all that good stuff will only serve to emphasise and increase CTR which is huge. Get testing. It takes a couple of days for a title tag to change but you can get meaningful data from search console for your click through rates (CTR) Be creative! There is a John Mueller Q&A on the topic and that's where I learned that google doesn't care or it takes these things into account if you use them naturally and in a way that is nice to look at in the SERP or that stands out. Hope this helps
Good luck testing.
-
I don't imagine it will negatively affect SEO, and in fact, brackets and parentheses have been shown to increase CTR when in a Meta Title Tag. If you implement this I would only do it a few pages to test it, and keep track of the rankings and analytics for those pages specifically. If rankings and Analytics are the same or better, you should be good to implement it on Product Pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
Keyword Research | | Faizali.786
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
Thanks,0 -
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
What kind of SEO keywords should a recruitment company use?
I am relatively new to the world of SEO and have been given responsibility to improve SEO rankings for our company website (which is full of jobs). We are London based digital media recruiters and work in a number of niche industries. Should job titles be the keywords I try and optimise, as opposed to keywords such as 'digital media recruitment london', 'London digital marketing jobs', 'digital media recruiters in london' etc? Today I have signed up for a month's trial on Moz Pro so am hoping this will provide me with a lot of help as I start creating an SEO strategy, Any help or advice would be greatly appreciated.
Keyword Research | | SumoAlice0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
Where can I find lists of high probability of winning keywords
Keyword research can take a lot of time. Suppose you are not sure of what keywords you want to rank for but just want to see a list of phrases that have 500-5000 searches a day, low cost and low competition because you are looking for phrases that interest you for which it will be easier to rank close to #1 in google. Besides AdWords Keyword Tool, are there sites that specialize in this?
Keyword Research | | Darden0