How do you use Moz to research related topics?
-
Like most of the folks here I'm a pretty big fan of the content that comes out through Whiteboard Fridays, and I try to apply the things I learn, but one of the WBF videos that I'm following along with does not do a stellar job of detailing execution using Moz KW Explorer.
https://moz.com/blog/related-topics-in-seo-whiteboard-friday
Now granted, this came out in 2016, but I still feel the core principle and strategy results in a higher quality piece of content and is still relevant to discovering and understanding searcher task completion requirements, and drafting content that fulfills those requirements. Towards the end Rand sort of mentions that you'll be able to do this with KW explorer, but I'm not really seeing the functionality.
The steps I followed were to enter in the keyword in kw explorer, went to keyword suggestions, and selected "based on closely related topics" and ran it, but received no suggestions - came up blank. I then selected "based on broadly related topics" and the same thing happened. I tried this out with the keyword r22, keeping it very broad to start but that didn't seem to work.
So what do you all do to perform this sort of research within Moz? Or do you even feel it's relevant in today's Rank Brain driven world?
-
Hey Dave, thanks for the response! I should have updated my question earlier today, but I was able to find a better way to do this type of research using Moz Pro's page optimization tab. The section in there that was previously labeled "related topics" was renamed "content suggestions", but it worked great. I was able to double content length and put in some genuinely useful information (I hope) that should help it rank better (I hope).
It's a darn sight faster than what I was doing before, which was manually copy/pasting all body copy from the top ten sites for high volume keywords into an ngram analyzer and looking for patterns. The results were actually pretty similar, but good gravy, was it boring.
-
Hey Brett, Dave here from the Help Team.
I think the issue here is that we don't have results that specific for the keyword "r22" based on broadly related topics or synonyms so I don't think that feature will be ideal for that keyword unless you stick to including a mix of sources for suggestions. Hope that helps, let me know if you have any other questions
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Is there a similar tool in Moz to SEM Rush Topic Research?
Re: Related topics / content suggestion Is there a similar tool in Moz that is like the SEM Rush Topic Research tool?
Moz Bar | | CAPTRUST0 -
I have too many tittle tag issue for my site on moz site crawl error
I have too many tittle tag issue in site crawl error but when I checked manually for the error there is no title in source code. Please Help me to understand
Moz Bar | | Nileshaggarwal0 -
Why isn't the Moz crawler getting all of my item pages?
I am stumped and Moz is being terrible to work with. This site has about 40k pages 39,800 of them are item pages roughly. Moz is only finding about 2400 of my pages. So they are missing most but not all of my item pages. I do not know which item pages they are missing. The fact that they are finding about 2k but not the rest leads me to believe the crawler is struggling with pagination. The site is built on Magento 2 and uses the Amasty Layered Navigation extension. Does anyone have any ideas?
Moz Bar | | Tylerj0 -
Moz is only crawling 2 pages
Hi, I found a similar thread, but it did not provide a clear-cut answer. We have had this campaign running for over a year, and we are always adding content to the website, but Moz is only ever able to crawl 2 pages, Screaming Frog only picks up 12, but I know there is a lot more than that. None of our pages are set to no-index, so I do not know what is causing this. Welcoming any ideas/solutions. Thanks
Moz Bar | | GavinAdv0 -
Page Title showing Twice when I check it through Moz Bar
Hello Experts, I have a brand new website. And I know I have to do lot of things and make changes for better SEO. With that in mind, I recently installed Mozbar. I was checking one of my posts the other day and noticed Page Title is appearing twice in Mozbar.Please see the screenshot below. Could you please guide me what could be causing this? FYI, I have installed Yoast SEO Plugin. Also, I can see "Alt Text" is picking lot many words which are from other images or posts...Is there any way to customize that as well? KhP9y
Moz Bar | | techierichard0 -
Moz keyword mention on-page counting errors
Hi. Moz is showing 18 mentions of the keyword 'street furniture' on this landing page https://www.broxap.com/street-furniture.html But I can only count 6 in total in the body copy and 13 if you include navigation links. This is the same on other pages too for that keyword. Does anyone know where it's counting these extra keywords from? I don't want to fall foul of keyword stuffing but as far as I can see we're not! Could Moz be miscalculating? Any help appreciated! Thanks Joe
Moz Bar | | iweb_agency0 -
Conversion tracking within Moz reports?
Hey guys, Quick question and apologies if this has been asked before, but is there an option within MOZ reporting (Pro) that allows you to focus on conversions for your clients? I'm finding rankings to be a very poor indicator of success. I'd much rather focus on conversions, and present this information to the client within my reports. Thanks
Moz Bar | | John_Romaine2 -
Moz analytics not updating
Okay so I was invited to moz analytics. When I received the email I was stoked to get to use the new beta software. My campaigns transferred over ,but when I began to look at the data, it said updating check back in 24 hours or something along those lines. I thought okay that is fine, but to my suprise it has been around four days since then and it still says it is updating. It also shows weekly stats of visits but the number there is definitely wrong. It said I only had around 2,100 but I get more than that daily. Anyone in support that can help? I'm confused on what I can do to fix this issue. I understand it is just a beta ,but other people, from what I have seen, haven't had a similar issue. If anyone can point me in the right direction I'd appreciate it!
Moz Bar | | ithvac0