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Which Schema type for retirement homes?
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I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?
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Hello,
Are they selling the homes, or "renting" a room in the homes? In other words, is there are deed and a mortgage?
Depending on the details, each retirement home's landing page could have both the local business / organization Schema, as well as something like this: https://schema.org/Accommodation
I doubt you would use product schema.
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