SSL Importance For Backlinks
-
I am trying to build some good quality backlinks, how important is SSL for the site that we post guest blogs on? I realize that if a site does not have SSL currently, their DA will likely not go up very fast because of Google's new algorithms, but currently, I am looking at a couple sites with a DA of 40 and 41.
By the way, my site has SSL (is https).
Thanks!
-
seoman10,
I do realize that DA is not a Google metric, my thought was that SSL (or TLS) would be a factor in calculating the DA score, especially because of the recent changes Google has made with secure/not secure sites.
Thanks for your time! I consider this answered
-
Agreed, with the comment above. DA is not a Google metric neither Google has endoresed it by any mean. SSL is more of a secured page which I agree in the future they might have some major role to play. Getting a link from secured or non-secured doesn't really make a huge difference, what makes difference is that the site you are getting a link from needs to be a quality site, in terms of UI, UX, Content, Technical aspects and of course linking strategy. A poor site can be secured but then you won't be getting any benefit out of it.
-
There is a slight misconception here, DA is not a Google metric. It is a MOZ metric (and a very useful one) Google no longer publishes their authority score.
As things are currently secure webpages are not a make or break. Google says that if you are collecting people's information, payment information or other sensitive data you should use a secure page. However, if you are just telling somebody how to reinstall Windows 10 it's probably not a big deal.
It will probably become more of an issue as time goes on, but currently there are still a number of online shops which are not secure and they rank reasonably well.
That said, where ever possible always use SSL (or to give it its official name TLS).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from customers' websites. Good or bad? Violation?
Hi all, Let's say a company holds 100 customers and somehow getting a backlink from all of their websites. Usually we see "powered by xyz", etc. Is something wrong with this? Is this right backlinks strategy? Or violation of Google guidelines? Generally most of the customers's websites do not have good DA; will it beneficial getting a backlinks from such average below DA websites? Thanks
White Hat / Black Hat SEO | | vtmoz0 -
Backlink Indexing - will this technique hurt or help?
So I came across this idea on YouTube: Indexing your backlinks. I understand its not enough to just have google crawl your pages - you want them indexed. So, if you create backlinks on say a blog or social profile, will it benefit you to have them submitted to other popular blogs, news / pr sites, video channels - of which may be unrelated - for the sole purpose of getting them not just crawled but indexed? There are SEO companies that I have seen that claim they do exactly that (publish your backlinks all over the web - making backlinks for backlinks) but in reality is this a good thing or a bad thing? Could this help rankings or hurt them?
White Hat / Black Hat SEO | | momentum_technology_services0 -
Do the links from top websites' forums boost in-terms of backlinks?
If we get any backlinks from discussions/forums of top websites like wordpress and joomla forums; do they count as valid and authority improving backlinks? I mean about the dofollow links.
White Hat / Black Hat SEO | | vtmoz1 -
Competitors with duplicate sites for backlinks
Hello all, In the last few months, my company has seen some keywords we historically rank well for fall off the first page, and there are a couple competitors that have appeared that use backlinks from seemingly the same site. For fairness, our site has slow page load speeds that we are working on changing, as well as not being mobile friendly yet. The sites that are ranking are mobile friendly and load fast, but we have heaps of other words still ranking well, and I'm more curious about this methodology. For example, these two pages: http://whiteboards.com.au/
White Hat / Black Hat SEO | | JustinBSLW
http://www.glasswhiteboards.com.au/ In OSE, glasswhiteboards has the majority of links from whiteboards, and the content between the sites is the same. My page has higher domain authority & page authority, but less backlinks. However, if you take away the backlinks from the duplicate site, they are the same. Isn't this type of content supposed to be flagged? My question is about whether this kind of similar site on different domains is a good idea to build links, as all my research shows that it's poor in the long run, but it seems to be working with these guys. Another group of sites that has been killing us uses this same method, with multiple sites that look the same that all link to each other to build up backlinks. These sites do have different content. It seems instead of building different categories within their own site, they have purchased multiple domains that act as their categories. Here's just a few: http://www.lockablenoticeboards.com.au/
http://www.snapperframes.com/
http://www.snapperdisplay.com.au/
http://www.light-box.com.au/
http://www.a-frame-signs.com.au/
http://www.posterhangers.com.au/0 -
Questionable backlinks...
One of our competitors (who are ranking top spot ) have this trend of building backlinks from websites build for the sole purpose of seo. (see example) When you see the website it's just a submission of articles from different companies trying to rank for a certain keyword most of the time poorly written. Our competitor seems to be doing this a lot...
White Hat / Black Hat SEO | | Immanuel
What do you guys think, is it just a matter of time before Google cracks down on them or is this technique actually working for them? (even though it's rather grey hat) Or... could it be someone trying to build "poor" backlinks to them in an attempt to push them of the Google throne 😉1 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
Website Spam Backlinks Solution
I have been doing some back-link checking and found that 25% of the total back-links to my PR5 site are Spam and generated over the past 8 weeks. There are 189 links in total from 38 different domains and the anchor text is a combination of 'ugg boots for women' from TLDs in China, Russia and North Korea. The PR of these sites is 15 are n/a, 12 are 0 and the other 11 range between 1 - 6. More interestingly, all the links point to 1 single page on the domain. I have taken down that page now and wondering if I should 'disavow' the offending links in Google and Bing? Clearly with such a high % of my total links now being Spam, I want to be proactive so this does not hurt my rankings in search. If a Spambot is behind it then the issue is going to get worse moving forward. Any advice is welcome...
White Hat / Black Hat SEO | | Ubique0 -
Backlinks According to Google
Good Morning, Google has just recognized some links going to my site. I used a seo toolbar downloaded from firefox that informed me of the Links according to Google. My question is that them links have been there for ages and Google has only just recognized them. Is there a reason for this? Does Google only show links quarterly or half yearly? Thanks SEO_123
White Hat / Black Hat SEO | | TWPLC_seo0