Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why my DA dropped Suddenly?
-
-
I need info on embedding youtube videos inside blog posts as well. As per a study i found after inclusion of youtube embeds inside posts, the DA drops allot. But when we remove the embeds then DA comes back to normal.
Can somebody explains what is it with this behavior of DA?
-
Hi there,
Sam from Moz's Help Team here!
The change you've noticed would be due to the fact that we updated the way in which we calculate DA as of March 5th. The new DA has been launched with the purpose of improving our ability to predict a site’s ranking ability with even better accuracy. This update aims to give us a more accurate depiction of your site’s influence over time.
This doesn't mean we’ve started from scratch with our calculations; in fact, all of the features that went into the old DA model are also present in the new DA model as we’ve added more complexity around them. This includes a better understanding and consideration for the quality of the site linking to the site you’re researching, and links to a page that redirect to another page.
Please note, when tracking your DA and the Link Building work you’re performing, DA should always be looked at in comparison to your target competitors, never as a standalone metric.
You can read more about this here https://moz.com/domain-authority-2.0
I hope this helps but please let us know if there's more we can help to clarify!
-
Don't worry that may be an temporary fluctuation. Go to this post that may help you increase your DA.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved My DA does not increase and Moz does not recognize my links
Hello everyone. My website (I am attaching the link to it, if you cannot attach the link remove it but please give me an answer) https://mejorhora.com/ 3 MONTHS ago I made different redirections from other websites that I have with high authority in order to increase both the Da and the DR since I sell links to that website and it suits me. Ahref showed me all the links after a few days, also in search console. However, in Moz it does not recognize more than 500 new domains that give me links. Because? It's been 3 months... What should I do?
Link Explorer | | SoyGabi0 -
Spam Score increased Sudden
Hey, My website Spam score increased suddenly. We had 1% spam score, Now it's 50%, We don't have many spammy website links, spammy links already disavowed. Why the spam score increased. After checking the 27 signals we found we blocked Google Fonts API, Is this the issue? When is the date of the next update in the spam score? Waiting for an Expert opinion. Thanks in Advance Neethu
Link Explorer | | seofarahat0010 -
My website spam score just increased all of a sudden from 1% to 67%
As at last week, my spam score was 1% but today I checked and it was 67% how come? I haven't built any backlinks for months now, so I don't understand why it increased...some one please help....so it could reduce back to 1% or even 0% spam score....
Link Explorer | | Dahboss2 -
How long will it take to reach DA 2?
Hello, I have a local website (https://iescobill.pk) where I am getting good organic traffic, and also social traffic, and so far my page authority (PA) has reached #13, but DA still 1? Is it normal?
Link Explorer | | iescobill0 -
How do I know when my DA Update?
Before Moz 2.0 we know that every month DA will be updated but now we don't know. Recently my site DA has 14 after few days working on it Then I check my DA is 17 So now I'm confused that the DA update runs again or Now it working on dynamically. I shall be very thankful to you if you clear this issue.
Link Explorer | | mark74220 -
Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
Hey Moz Community, Link Explorer is now open to the public! Everyone can access it via a subscription or a free Moz ‘Community’ account. As you may know by now, the brand-new Link Explorer tool is primed to replace Open Site Explorer as Moz’s link building and analysis tool. The Link Explorer project is the result of an incredible amount of perseverance and hard work by the team, and we’re proud to be able to finally share it with you — we know it’s going to revolutionize how you approach link building and make your job easier. You can read more about the tool here in Sarah Bird’s announcement post. Because Link Explorer improves on almost every aspect of Open Site Explorer, the metrics have improved, too. That means you’re likely going to see some Domain Authority and Page Authority discrepancies between OSE’s index and Link Explorer’s index. We definitely suggest you use the new DA/PA from Link Explorer, as they’re more accurate and refresh daily rather than monthly, as was the case with OSE’s index. However, we also realize that many of you use these metrics to report to your clients and colleagues, and a sudden change or fluctuation could potentially make your job harder. Which DA is the real DA? The new DA is based on a much larger index that has many improvements, several of which are designed to make the index more like Google’s than ever before. You should consider moving towards the new DA (and the old DA won’t be updated after April 26th 2018, so the sooner the better). While there will be fluctuations as we improve the model and add features to the index, we expect it to remain largely stable and to be a far more accurate picture of a site’s authority according to how it’s seen by Google. Why is Link Explorer’s DA/PA considered better than OSE’s, and which should I trust? The larger link index with improved crawl selection allows us to produce a stronger model that includes a much larger proportion of the web. That being said, DA and PA should always be considered in the context of your competitors. A drop in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Is Domain Authority/Page Authority an absolute score or a relative one? Both DA and PA are relative to the Internet as a whole. If Facebook acquired a billion new links, everyone’s PA and DA would drop relative to Facebook. Because of this, it’s always best to look at PA and DA in comparison to your competitors. What does a drop/raise in DA mean in Link Explorer vs OSE? How can I explain this to my clients when I’m reporting it? DA and PA should always be considered in the context of your competitors. A drop or raise in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Reporting that your site has moved from a DA of 45 to a DA of 42 doesn’t tell the whole story, but reporting that your site has a DA of 42 while your main competitor moved from a 43 to a 37 shows that, relative to the sites you’re competing against in the SERPs, your site has significantly more authority and ranking power. What’s happening to MozTrust and MozRank and why, and what should I replace those with? The improvements to our DA/PA and Spam Score metrics now now account for more important nuances in helping you determine one site’s ability to rank higher than another. Because they no longer correlate with Google’s ranking model as well as they used to, MozRank and MozTrust are being deprecated for better metrics. Users should rely on Page Authority, Domain Authority, and Spam Score to determine the importance and quality of pages, domains, and links. I have historical data I use to help my clients benchmark their progress. What do I do now that DA is calculated differently? You should annotate any KPI changes referencing the change in DA and PA. However, most importantly, you should compare those changes to your competitors, as this will best show how strong your site’s authority is relative to the sites you’re competing against in the SERPs. We take updating our metrics very seriously, and our last major update to the model was 7 years ago. Users of Domain Authority and Page Authority can expect us to continue to produce steady, reliable metrics for the long haul, and only make changes to these metrics when we believe the benefits dramatically outweigh the stability of the metric. Do you have any questions about the new metrics? Anticipating a tough time reporting changes to clients or bosses? Metrics, features or functionality missing that you would want to see? Let us know in the thread, and we’ll work to find a good answer for you. Hope you enjoy the new Link Explorer product and the amazing new link index powering it. We are very excited to provide this valuable data to our community and customers.
Link Explorer | | IanWatson9 -
PA 1 and DA 1, the website is not new
Hi everyone! I have a website (ponturipariuri.pro), few years old. The PA and DA used to be around 25-35 but now it shows me 1 for both PA and DA. I just discovered it and I do not understand why. Take a look at the image I attached here. There was no spam on my website. Google still shows my website on the first page for many keywords. 3ojp7qt.png
Link Explorer | | adi23050 -
Big drop in Domain Authority
Hello there, Our domain authority dropped yesterday from 37 to 33 yesterday Our domain name is: http://www.wallpapered.com We have been building a few quality/relevant links in the last month so am very surprised by this big drop? Would appreciate everyone's feedback? Thanks
Link Explorer | | roberthseo6