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    4. Do Meta Keywords matter?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do Meta Keywords matter?

    Technical SEO
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    • Brandonp
      Brandonp last edited by

      I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?

      1 Reply Last reply Reply Quote 0
      • roundbrix
        roundbrix last edited by

        I would argue that Amazon.com is probably one of the best sites on the web for SEO and they use Meta Keywords on every page. I have used them on our sites and seen no negative impacts either.

        1 Reply Last reply Reply Quote 0
        • SurgeStream
          SurgeStream last edited by

          Hi Brandon Pagan,

          Yes, the Meta Keywords tag is ignored by Google.  If you do list them it might have a negative impact.  Not for the search engines but it might actually tip off your competitors to what your SEO strategy is, so that is a big negative.  It is best to not even list it in your head section anymore.

          Regards,

          Kevin

          1 Reply Last reply Reply Quote 2
          • PelicanStateCU
            PelicanStateCU Subscriber last edited by

            Hi Brandon! Google announced in 2009 that they no longer use the keywords meta tag in search rankings.

            They also don't use the meta description to rank websites, however please know that a more helpful meta description can increase click through rates, which can positively impact your ranking. 🙂

            1 Reply Last reply Reply Quote 3
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