Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Looking for opinions on structuring meta title tags/page title/menu title/H1
-
Hi everyone I am hoping a few of you can share your opinions. I have been having conversations (okay, healthy debates) about how to write/structure meta title tag and how to compliment them with the H1, page title, menu name. To help explain the thought processes I will use a pretend keyword. How about "screwdriver".
Case: (I made this up) we are redesigning a website for a construction tools manufacturing company (pretend name: ABC Tools) targeting OEMs who are interested in purchasing large quantities of tools. The product categories (to become main menu items) are Screwdrivers, Nails, Drills, and Hammers. (bear with me .... this is just an example I am making up on the fly)
K. Circling back to screwdrivers - let's say we have one landing page (a primary category page and in the main menu) listing products and great details about screwdrivers. Focus keywords are screwdriver manufacturer, screwdriver supplier, construction screwdrivers
Below are questions being debated. If you are willing ... how would you address these questions? And, can you explain WHY?
QUESTION ONE: How would you structure the meta title tag (feel free to write one of your own)
- Screwdriver Manufacturer - Construction Screwdriver | ABC Tools
- ABC Tools - US-based Screwdriver Manufacturer Supplier Near You
- High-Quality Screwdrivers for Construction with ABC Tools
QUESTION TWO:
- how would you write the H1 on the page? Would it match the meta tag? OR, would you write something different using the primary keyword?
QUESTION THREE
- Remembering this is not a blog post ... it is a primary landing page linked to the main navigation. What would the menu title be? (remember the product categories above are how the main menu items are bucketed)
- Screwdrivers
- Screwdriver Manufacturer
Typically in WordPress, the H1 and the menu title is auto-populated using the page title (not the title tag)... So, if we use Screwdrivers as the page title but we want the H1 to match the meta title tag, would we manually change the H1? Or, have the page title and title tag match, but manually change the menu item?
-
Hi
Never going to disagree with Rand. The first analysis is the actual SERP you want to rank on. So audit the SERP. What are the Title tags that are ranking? What is the content that is working? So start there on your Title tag. That should make it an easy decision.
WordPress only auto populates if you want, can set as per your requirements.
Confused on menu title.. is that the navigation?
-
Thank you for the response! In an attempt to better explain my question I believe I overcomplicated it ...
Your response is helpful, but also triggered more questions in addition to the ones I had.
Here are questions I am still working on addressing:
-
Your title tag example struck another question for me. Currently, we use the same structure which would be summarized by "Keyword | keyword version 2 | Brand/Company Name". Based on my understanding of Rand's recent Whiteboard Friday: https://moz.com/blog/one-hour-guide-to-seo-keyword-targeting-on-page-optimization this would not be considered best practice anymore. Rather, your title would be written to say Fast Car Insurance Quotes online with Example... It's not just keywords and brand, it's compelling, etc. Here is another supporting article: https://moz.com/blog/title-tag-hacks-whiteboard-friday Thoughts on that?
-
Based on almost all guides findable and the fact that WordPress auto-populates the H1 with the page title, does the page title need (or should) to match the meta title tag?
-
Does the menu name need to match the page title? In your case - the menu name itself (assuming in the main menu) does it need to include the longtail version. In other words - how much impact does the menu title itself have on SEO? If any? And does it need to match the page title/H1?
-
-
Hi
I am an unclear but will frame from car insurance and hope it assists. As am not sure on which customer queries to target in your scenario - dangerous to make a suggestion without a better understanding of your business model and products highest ROI. The customer queries should be data driven, ie volume. If that is the goal. We use semrush. moz and keyword planner and a few tools.
Lets say chasing car insurance, this got a client to No 1. This is a general answer..
The url we recommend be
www.example.com/car-insurance/
The Title tag we would recommend be Car Insurance | Compare Car Insurance Quotes | Example
If not a comparison site - Car Insurance | Car Insurance Quotes | Example
Now for the H1.
It should be different from the URL and Title but contextual..
So lets say Car Insurance Quote or Car Insurance Australia
The meta description should on our view the targeted keyword once and be about clickability.. not sure if that gets you there, but hope it helps.
Go get em.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO friendly H1 tag with 2 text lines
Hi everyone, I am trying to add span tags in H1, break tag on 2 lines and style each line of H1 differently: Example: Line 1Line 2 I might add a smaller font for line 2 as well... Is this SEO friendly? Will crawlers read entire text or can interfere and block it. Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
Page Title shown in SERPS not the same as
Hi all, I'm trying to get a homepage to rank for a certain term, but the page keeps showing up in the SERPS with the "Brand Name: Keyword" when I have written it as "Keyword - Brand Name" in the <title>tag. I can't even see "Brand Name" Keyword" in the code of the page so I don't know where Google is pulling this from? </p> <p>I have <meta name="robots" content="noodp,noydir"/> on the page.</p> <p>I'm running Yoast and have removed the Brand from the Site Name and the Page Title for the homepage is "Keyword - Brand Name" in WordPress. I've changed the meta description so I can see the page has been crawled and re-indexed as the new meta description is showing in the SERPs</p> <p>Any idea, where Google is pulling this Page Title from and how I can get it changed to read the actual <title> tag? Or is there something I need to change in WordPress?</p> <p>Thank you!</p></title>
Intermediate & Advanced SEO | | Marketing_Today0 -
Adding hreflang tags - better on each page, or the site map?
Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article). My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit. One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags. My question is - is it better to add them to the header of each page, or the site map, or both, or something else? Any other thoughts are appreciated. Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn
Intermediate & Advanced SEO | | john_marketade0 -
Is it okay to copy and paste on page content into the meta description tag?
I have heard conflicting answers to this. I always figured that it was okay to selectively copy and paste on page content into the meta description tag.....especially if the onpage content is well written. How can it be duplicate content if it's pulling from the exact same page? Does anybody have any feedback from a credible source about this? Thanks.
Intermediate & Advanced SEO | | VanguardCommunications1 -
Page title and slug as complements to one another?
When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug? Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.
Intermediate & Advanced SEO | | TheaterMania0 -
Meta NoIndex tag and Robots Disallow
Hi all, I hope you can spend some time to answer my first of a few questions 🙂 We are running a Magento site - layered/faceted navigation nightmare has created thousands of duplicate URLS! Anyway, during my process to tackle the issue, I disallowed in Robots.txt anything in the querystring that was not a p (allowed this for pagination). After checking some pages in Google, I did a site:www.mydomain.com/specificpage.html and a few duplicates came up along with the original with
Intermediate & Advanced SEO | | bjs2010
"There is no information about this page because it is blocked by robots.txt" So I had added in Meta Noindex, follow on all these duplicates also but I guess it wasnt being read because of Robots.txt. So coming to my question. Did robots.txt block access to these pages? If so, were these already in the index and after disallowing it with robots, Googlebot could not read Meta No index? Does Meta Noindex Follow on pages actually help Googlebot decide to remove these pages from index? I thought Robots would stop and prevent indexation? But I've read this:
"Noindex is a funny thing, it actually doesn’t mean “You can’t index this”, it means “You can’t show this in search results”. Robots.txt disallow means “You can’t index this” but it doesn’t mean “You can’t show it in the search results”. I'm a bit confused about how to use these in both preventing duplicate content in the first place and then helping to address dupe content once it's already in the index. Thanks! B0 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0