Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
-
Hi there,
We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category).
Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place):
- Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL
- Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward.
Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change.
Thank you!
Joe
-
An old question, but thought I'd weigh in with to report that Google seems to be ignoring self-referring pagination canonicals on a news site that I'm working on.
Pages such as /news/page/36/ have themselves as declared canonicals, but Search Console reports that Google is selecting the base page /news/ as the canonical instead.
Would be interested to know if anyone else is seeing that.
-
Hi,
I'm also very interested in what the new best approach for pagination would be.
In a lot of webshops, option 2 is used. However, in this article the possible negative outcome of this option is described (search the article for 'Canonicalize to the first page'). In my opinion, this is particularly true for paginated blog articles, and less so for paginated results of products per category in webshops. I think the root page is the one you want to rank in the end.
What you certainly don't want, is create duplicate content. Yes, your products (and of course their links to the product pages) are different for each page. And yes, there will be also more internal links pointing to the root category page, and not to the second or third results page. But if you invested time in writing content for your category, and invested time in all the other on page optimizations, these will be the same across all your result pages.
So in the end, we leave it to Google and hope that they do recognize your pagination. Is this the best option? Maybe, maybe not. Anyway, we didn't know that they didn't use rel=next/prev for several years, and mostly it worked fine.
So I think in the end EffectDigital is right, just do nothing. If you see problems, I would try option 2, using your first results page as canonical.
-
The only thing it changes IMO is delete rel=prev / next tags to save on code bloat. Other than that, nothing changes in my opinion. It's still best to allow Google to rank paginated URLs if Google chooses to do so - as it usually happens for a reason!
I might lift the self referencing canonicals, maybe. Just leave them without directives of any kind, and force Google to determine what to do with them via URL structure ('?p=', '/page/', '?page=' etc). If they're so confident they don't need these tags now, maybe using any directives at all is just creating polluting signals that will unnecessarily interfere
In the end I think I'd just strip it all off and monitor it, see what happened
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Redesign & Ensuring Minimal Traffic/Rankings Lost
Hi there, We have undergone a website redesign (mycompany.com) and our site is ready to go live however the new website is built on a different platform so all of our blog pages will not be copied over - to avoid a large web developer expense. So our intention is to then leave all the blog pages as (on the old web design) but move it to the domain blog.mycompany.com with 301 redirects inserted on mycompany.com for each blog post pointing to the corresponding blog.mycompany.com. Is there anything else we should do to ensure minimal traffic/rankings are lost? Thank you so much for your help.
Web Design | | amitbroide0 -
Best less expensive graphic design
Hello, We have an Ecommerce store and we need our category buttons to be redone and to shine. Unfortunately, I've tried all my places and none are 10X, though none of them cost very much (like Fiverr, Freelancer) What I would like is some advice on where to go for inexpensive but still very good quality graphics. I'm a good designer, and so far, I can do better graphics than the designers I've found, I just don't have the time as a busy SEO. Please let me know If you have any gems you are willing to share. I'm searching the community colleges as we speak. Thanks.
Web Design | | BobGW2 -
Https Implementation - Weird Redirection After Putting 's' in http://
Hi Mozers, I have come across some websites with their https version going to a totally different website. For example, http://www.samplesite1.com will load fine but when the protocol is changed to https (https://www.samplesite1.com) it will go to a total different domain say, https://www.samplesite2.com How does this happen, in technical sense? In the warning from browser, it says the the security certificate is from the other website but I would like to understand how this happens and how it impacts SEO. I seem to be not able to understand the relationship of this error and SEO impact. Thanks in advance for your response. Malika
Web Design | | Malika10 -
Why is my homepage not indexed by Google or Bing
http://www.schoppnutritionclinic.com/ Home page is not indexed by Google or Bing but all other pages are indexed. I know that currently i am missing the robot.TXT file and the sitemap. This is something i am woking on as a possible solution. I would have thought Google/Bing would have still indexed this page regardless of the lack of sitemap/robot.txt files not being present. I attempted to run a fetch and render in Webmaster tools and received a Not Found status.
Web Design | | ChrisSams0 -
Recommended hosting companies for best TTFB?
Right now my client has a wordpress website with over 300 pages (mostly blog posts). Their average TTFB (time to first byte) is 3017 ms. They have a SSL and their current hosting company is Site 5. Does anybody have any recommendations for a better hosting company? We are willing to up the budget for better performance.
Web Design | | RosemaryB0 -
Responsive Site has "Not Found" Errors for mobile/ and m/ in Google Search Console
We have recently launched a new responsive website for a client and have noticed 2 "Not Found" errors within Google Search Console for /mobile and /m Both these URLs are not linked from anywhere within the site. However Google is reporting them as being linked from the homepage. This is not the first site we have seen in which Google has reported this error, however the other site was not a mobile friendly site. My thoughts are to 301 them back to the Homepage. Anybody else have any thoughts on this? or have recently received the same errors?
Web Design | | JustinTaylor881 -
Google tag manager on blocked beta site - will it phone home to Google and cause site to get indexed?
We want to develop a beta site, in a directory with the robots.txt blocking bots. We want to include the Google Tag Manager tags and event layer tracking code on this beta site. My question is that by including the Google Tag Manager code, that phones home to Google, will it cause Google to index this beta site when we don't want it indexed?
Web Design | | CFSSEO0 -
Site lost in Google
Recently I switched my from Joomla to WordPress. I did 301 re-directs ...and promptly fell from Google results after 5 YEARS at no. 1-3 Still ranking 1 in Bing and 3 in Yahoo...but nowhere near the traffic I previously had. Here is my site: http://selfdirectedira.org Any suggestions? TIA
Web Design | | tvegas0