Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Having a Subfolder/Subdirectory With a Different Design Than the Root Domain
-
Hi Everyone,
I was wondering what Google thinks about having a subfolder/subdirectory with a different design than the root domain.
So let's say we have MacroCorp Inc. which has been around for decades. MacroCorp has tens of thousands of backlinks and a couple thousand referring domains from quality sites in its industry and news sites.
MacroCorp Inc. spins off one of its products into a new company called MicroCorp Inc., which makes CoolProduct. The new website for this company is CoolProduct.MacroCorp.com (a subdomain) which has very few backlinks and referring domains.
To help MicroCorp rank better, both companies agree to place the MicroCorp content at MacroCorp.com/CoolProduct/. The root domain (MacroCorp.com) links to the subfolder from its navigation and MicroCorp does the same, but the MacroCorp.com/CoolProduct/ subfolder has an entirely different design than the root domain.
-
Will MacroCorp.com/CoolProduct/ be crawled, indexed, and rank better as both companies think it would? Or would Google still treat the subfolder like a subdomain or even a separate root domain in this case?
-
Are there any studies, documentation, or links to good or bad examples of this practice?
-
When LinkedIn purchased Lynda.com, for instance, what if they kept the https://www.lynda.com/ design as is and placed it at https://www.linkedin.com/learning/. Would the pre-purchase (yellow/black design) https://www.linkedin.com/learning/ rank any worse than it does now with the root domain (LinkedIn) aligned design?
Thanks!
Andy
-
-
- Thanks, I also got a pretty thorough response on the Google Webmaster Forum
-
Am not 100% clear but design and differing templates are 100% not an issue for SEO. In fact clarity on pages vias content and design is preferred.
The sub-folder should be stronger than the sub domain in the instance described.
Not sure if answered question but reach out if not.
Go get em.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need to 301 redirect www.domain.com/index.html to www.domain.com/ ?
So, interestingly enough, the Moz crawler picked up my index.html file (homepage) and reported duplicate content, of course. But, Google hasn't seemed to index the www.domain.com/index.html version of my homepage, just the www.domain.com version. However, it looks like I do have links going specifically to www.domain.com/index.html and I want to make sure those are getting counted towards my overall domain strength. Is it necessary to 301 redirect in the scenario described above?
Web Design | | Small_Business_SEO0 -
Image with 100% width/height - bad ranking?
Hi, we have some articles like this: http://www.schicksal.com/Orakel/Freitag-13 The main image has a width of 100% and a height of 100%. Today, I've discovered that GWT Instant Preview has some troubles with rendering the page. We have CSS rules to deliver the image with the right dimensions. If a bot like google is not sending any screen height / width we assume the screen size is 2560x1440. Does this harm the ranking of the page? (Content starts below the fold/image) What is a "default" screen size for google? How do they determine if something is "above the fold"? Any tips or ideas? Best wishes, Georg.
Web Design | | GeorgFranz0 -
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device. The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank. This is not my understanding of best practices around responsive design. My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want. To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design. I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this. Thank you!
Web Design | | mmewdell0 -
Does Google penalize duplicate website design?
Hello, We are very close to launching five new websites, all in the same business sector. Because we would like to keep our brand intact, we are looking to use the same design on all five websites. My question is, will Google penalize the sites if they have the same design? Thank you! Best regards,
Web Design | | Tiberiu
Tiberiu0 -
Does Google follow links inside a <noscript>tag?</noscript>
I'm looking at making an embedable calculator and asking users to embed it to their website. I had the idea of using javascript to include the calculator which would also conatain a text link back to my site in order to gain some back links. If it's possible Google won't see the link (as they may not execute the javascript), is it safe to place the link in the <noscript>tag? If so, Will it be indexed and will Page Rank be passed?</span></p> <p>Thanks in advance for your answers. </p> <p>Anthony</p> <p><span style="color: #5e5e5e;"><br /></span></p></noscript>
Web Design | | BallyhooLtd0 -
Over Optimization & Footer Links for Crediting Web Design to a Company
With the recent updates to the algorithm having to do with link networks and over optimization it has got me to thinking about the footer links we add to each site that we build and do web design for linking back to ours. I could certainly see how Google could make the assumption that these are all on the same server, pointing back to one main site, and penalize us for that. Should we no=follow these links? They may say something like, "Website Designed By: Company Name". They do provide a valuable source to some extent of traffic to the site from people interested in our designs. Any thoughts?
Web Design | | JoshGill270 -
XML Sitemap that updates daily/weekly?
Hi, I have a sitemap on my site, that updates but it isn't a XML sitemap. See here: http://www.designerboutique-online.com/sitemap/ I have used some free software to crawl the site and create a sitemap of pages, however I think that if I were to upload the sitemap, it would be out of date as soon as I listed new products on the site, so would need to rerun it. Does anyone know how I can get this to refresh daily or weekly? Or any software that can do it? I have a web firm that are willing to do one, but our relationship is at an all time low and I don't want to hand over £200 for them to do one. Anyone with any ideas or advice? Thanks Will
Web Design | | WillBlackburn0 -
Parked Domain or Redirect
Should I park a domain or Redirect? And what is the best way? I need to switch our domain name. I currently have all of our domains redirecting to our main website. I have set up there own hosting in our cpanel account so I could redirect them to our main domain. Was this too many steps? I tried putting all of our domains in our main domains, .htaccess file, and redirected them to our main website, but they did not work. So that is why I set up there own cpanel accounts. Now they work fine. However, my hosting company told me that I could just park the domain on our current domains account. If I can redirect all of these domain in one place, that would be great. I thought that a parked domain is considered duplicate websites, as both urls work, displaying the entire website with both urls. So Would I have to re upload our entire website to the account that I want as our main domain? Or is there another way of going about doing this?
Web Design | | hfranz0