Backlink quality vs quantity: Should I keep spammy backlinks?
-
Regarding backlinks, I'm wondering which is more advantageous for domain authority and Google reputation:
- Option 1: More backlinks including a lot of spammy links
- Option 2: Fewer backlinks but only reliable, non-spam links
I've researched this topic around the web a bit and understand that the answer is somewhere in the middle, but given my site's specific backlink volume, the answer might lean one way or the other.
For context, my site has a spam score of 2%, and when I did a quick backlink audit, roughly 20% are ones I want to disavow. However, I don't want to eliminate so many backlinks that my DA goes down. As always, we are working to build quality backlinks, but I'm interested in whether eliminating 20% of backlinks will hurt my DA.
Thank you!
-
Backlinks are always about quality not quantity. Google does not like too many backlinks and especially spammy backlinks. I would suggest you to go with quality backlinks if you want long term and sustainable results otherwise there will always be a threat of getting penalized by google if you focus on spammy backlinks.
-
It's a myth that your DA drops because you put links in disavow. Disavow is a google only (or bing) tool, where lets say you get spammy links from a rogue domain and there's no way you can get 'm removed.
MOZ cant read your disavow file either you file into google. So i'm not sure on how the link is being put here. With MOZ, or any other tool, they just calculate the amount of incoming, FOLLOW links and presume your DA on some magical number. Thats all there is to it. Again, PA/DA has nothing in common at all with Google as Google maintains their own algorithm.
-
Hello again,
Thanks for the clarification and the link. I've read through that and a few other sources across the web, but none of them seemed to answer my question the way you did, so thanks! Our backlink profile is pretty balanced with spammy and definitely not spammy, so I'm not super concerned about it, but I appreciate the reminder.
-
I should also clarify, these may hurt you if they are your only links. If you have very little equitable links, this may cause Google and other search engines to falsely recognize you as spam. So just be careful and be on the look out for extra suspicious spam links. The balanced approach is the best approach: don't worry but stay aware!
Here is a more technical write-up from Moz that I reccomend: https://moz.com/help/link-explorer/link-building/spam-score
-
No problem Liana.
- That is correct. Google understands that you don't have control of 3rd party sites, so instead of penalizing you, they minimize/ delete the effect the spam site links have.
- Yes, but only kind of. It may or may not increase PA/ DA, but according to Google it shouldn't hurt you.
But yeah that's the gist of it! Instead taking the time investigating and disavowing links, you could spend that time cultivating relationships with other websites and businesses that could give you nice quality linkage.
Hope this answer works for you.
-
Hello Advanced Air Ambulance SEO!
Thanks for the quick and thorough response. Please confirm if I understand you correctly:
- I can leave spammy backlinks alone (not spend time disavowing them) _unless _I see a manual action in Search Console, which would indicate that Google sees an issue and is penalizing my site until I disavow the links. Without this manual action, there's no indication that the spam links are hurting my rankings or DA.
- Leaving spammy backlinks that don't incur a manual action may actually increase DA since leaving them maintains a higher volume of backlinks (albeit some spammy), and backlink quantity is a contributor to DA.
Thank you!
-
Hi Liana,
As far as spammy links, Google has done well detecting whether or not they are intentional, aka black hat. If they aren't, Google does not penalize you for these links, so it's best to leave them.
As far as a strategy for generating links to your website, you should always focus on high quality over quantity. High quality links give you exponentially more return than high quantity of bad links.
I recommend this article Google wrote for us to understand when and how to disavow links.
https://support.google.com/webmasters/answer/2648487?hl=en
In short, rarely do you ever need to disavow links, even if they have a high spam score. You are only hurt when they sense you are gaming the system and in the case that they detect or suspect unethical backlinking, you will be penalized with a "manual action". You can check if you were penalized, as well as disavow flagged backlinks, in the Google Search Console.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WWW vs Non WWW for EXISTING site.
This one has sort of been asked already but I cannot find an answer. When we evaluate a new SEO client, previously with Majestic we would review the root domain vs sub domain (www) for which had the higher Trust Flow and Citation flow, and if there was a major difference, adjust the Google indexed domain to the higher peforming one. Is there a way to do this with Moz, Domain Authority, and Sub Domain authority are always returning the same DA for me. Thanks in advance.
Technical SEO | | practiceedge10 -
Root domain change - how do we best handle existing backlinks from our own content platforms on youtube, etc?
Hi, we have recently changed our brand name after 7 years and have changed our root domain to match (33shake.com since 2012, now 33 fuel.com) The site is the same (no migration to a new one) as there were no other business changes apart from the name/domain. 301 redirects are looking after all former 33shake.com links, which are now being redirected to their new 33fuel.com equivalents (slugs are the same in 99% of cases). My question is: We have a lot of backlinks for our old domain (33shake.com) on our own content via our YouTube channel (100+ videos) and also our podcast (64 episodes in, broadcast on 10 platforms). For maximum SEO benefit as we continue to restore domain authority, etc to 33fuel.com, are we best to leave these historical backlinks pointed at the old domain and let the redirects pick them up when people click? Or are we better off swapping all of these old historical backlinks so they point directly to the new domain? Any advice would be greatly appreciated, this is quite a maze we are now picking our way through! Warren
Technical SEO | | WP331 -
422 vs 404 Status Codes
We work with an automotive industry platform provider and whenever a vehicle is removed from inventory, a 404 error is returned. Being that inventory moves so quickly, we have a host of 404 errors in search console. The fix that the platform provider proposed was to return a 422 status code vs a 404. I'm not familiar with how a 422 may impact our optimization efforts. Is this a good approach, since there is no scalable way to 301 redirect all of those dead inventory pages.
Technical SEO | | AfroSEO0 -
A/B testing entire website VS Seo issues
I'm familar with A/B testing variations of a page but I'd like to A/B test a new designs version of a e-commerce site. I´m wondering about the best way to test with SEO concerns... this is what I´ve in mind right now, any suggestion? Use parameters to make version B different from A version. Redirect 50% of the users with 302 ( or javascript would be a better way?) Use noindex in the B pages. Use rel=canonical in the B pages pointing to A version. In the end use 301 redirect to all B pages to A urls. PS: We can´t use subdomain and i don´t wanna use robots.txt file to protect the new design from competitors. I´d love any suggestions and tips about it - thanks folks 🙂
Technical SEO | | SeoMartin10 -
How to keep old URL Juice During Site Switch
I am switching a local businesses website to a new template. The url structure will be different. What is the best way to not loose the old urls and what content should I serve on them? For example: The url oldwebsite.com/product-a will no longer exist when I switch to the new template. I dont want to loose the current page rank and associate seo juice. At the same time, I do not have the resources to remap every page to the correct new page. My initial thoughts are to just display the homepage content on all of the old urls. Is this a good practice?
Technical SEO | | bloomnation2 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Https vs http sitemap
I have a site that does a 301 redirect from http to https I currently have a sitemap auto submitted to google webmaster tools using the http pages. (because i didnt have https before) should I disable that sitemap for http and create one for the https only?
Technical SEO | | puremobile0 -
Page title vs page element
Hello! I'm new to SEO as my question would imply. Can someone show me the difference between a page title and a page element? Thank you!
Technical SEO | | atrenary1