Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Title Tags for Medical Names
-
Hi Everyone! I just transitioned into SEO in the medical spectrum and have never come across such long names. In terms of recommendations for character counts in title tags, what would be the recommendation? Write until it gets truncated (which is current state)? Use the abbreviation? Try to ensure the "plain language" words appear towards the front? Any viewpoints would be appreciated!
-
@yaelslater There is no specific checklist. You just have to be relevant, informative, and write with the context. Google will understand easily the title of your page. Try to add more context with the first 65 characters and you can add more if it's required.
I hope this helps.
-
Hello @aabanks
Yes, I'm referring to page-wise descriptions that show up in SERPs. Also, it is crucial that the same are unique for every page along with the link titles for a website.
-
The meta description tag of a single page or single URL.
Kindly keep unique link titles and meta description tags for every URL on your site and map your keywords accordingly avoiding keyword cannibalization. (This happens when you target the same keyword for multiple pages)
-
-
@yaelslater For Page Title the recommendation is generally around 70 to 75 characters.
But if the keywords are important you should include them in the Meta Description Tag which can go up to 300 characters recommended by Moz.
Also, if the language is read from left to right for the website, it is advisable to keep the keyword starting from the left and you can include the abbreviation in brackets if the search volume is good enough.
Good Practice: Primary Keyword - Secondary Keyword - Short Site Name
It is fine if the primary keyword is big then you should truncate the secondary keyword from the title, hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Naming Standards
I have a client whose business name can be abbreviated. In the previous version of the website they referenced all 3 naming standards. We are in the process of setting up a new website and my question is - do we use one name throughout the website or incorporate the other abbreviations to catch all options?
Keyword Research | | LisaBabblebird0 -
What defines what words in a title are considered Keywords?
Hi, sorry if this is a silly question. I'm curious how keywords are defined. Is every word in a title a possible keyword? If I have a keyword titled "Linear Shower Drain | 40" Long", does it take the whole thing as a keyword? Is just "Linear Shower Drain" the keyword? Would "Shower Drain" pop up as a keyword, since its nested in the title? Thank you in advance for your answers!
Keyword Research | | ezable0 -
How does Google treat special characters in titles?
Seems like a stupid question, but one that I never really gave much thought about before. How exactly does Google treat special characters in titles? Do they all get seen as spaces? e.g. Does Awesome Product - OptionA/OptionB/OptionC available get seen the same way as **Awesome Product - OptionA, OptionB, **OptionC available ? Or even **Awesome Product - OptionA OptionB **OptionC available ? Or will Google see the first title as **OptionA/OptionB/OptionC **being a whole "keyword" due to there being no space between them? Like I've always just assumed that with apostrophised words will be seen as keyword s. And when using commas, there's always a space after the comma anyway. Are all "special characters" treated the same?
Keyword Research | | Ria_0 -
When is it wrong to use a competitors brand name?
I recently started with a company who've benefited from using a competitors brand name to explain why theirs is superior. They're not wrong and neither have they been derogatory, however they have had significant traffic to their website using the competitors branded search terms. I'm concerned Google will penalise us for this (if so can you point me to case studies/similar examples), or am I worrying unnecessarily?
Keyword Research | | LJHopkins0 -
Google changes my title in search results randomly, any idea why?
hi all, i recently noticed google changing the title tag of one of my pages in search results for certain keywords... I've done a bit of a search and see its not uncommon, however from what i can tell they usually change the title if it is too long, or they seem to change the branding location etc... In my case they are litterally adding key words to it... Example - See Image 1 - This is my main keyword - the title displays correctly See Image 2 - Another keyword - see how google has added "irrelevant" keywords to the title Any ideas why this happens? fr0PIK7.jpg sv6zWOu.jpg
Keyword Research | | isntworkdull0 -
Phone numbers in the meta titles
Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...
Keyword Research | | CMTM0 -
How effective the use of preposition in title tag?
I would like to know the value of preposition on title tag and the impact on search engine queries. As for example, I would like to know the difference between TOURS TO NEPAL and TOURS NEPAL keyword, how they had a impact on search engine queries.
Keyword Research | | SuMoksha0 -
Should we change our site domain name to include our keyword?
Our niche has one keyword phrase that is much, much more active than any other comparable phrase. Let's call that phrase "math problems". Within this phrase, the "math" is absolutely the most important keyword, as it is also used in every spin-off search phrase, like "math answers", "math practice", etc. We've had our domain since 1996, and is currently the company name - "Rocketproblems.com". Over the last year (2010-2011) our SERPs have steadily dropped to the point where we're not getting a sustainable level of business from organic search, whereas in 2009 we were doing fantastic. However, we've also had "Rocketmathproblems.com" since about 2000, just gathering dust. What I've noticed from the top search results is that nearly every domain has either "math" or "math problems" in its URL. Do you think it's worth it to switch to the keyword-rich URL? It is a bit more verbose, and the "Rocketmathproblems.com" v.s. "Rocketproblems.com" example perfectly captures the different feeling. My inclination is that SEO is only becoming more competitive, and if we aren't getting worthwhile business from organic search at the moment then we should bite the bullet and make the switch for the future, along with ramping up our content generation. However, I also noticed that in late 2009 a previous webmaster switched to "Rogermath.com" but switched back within a month when our SERP for the key phrase was a page lower - I gleaned this from a Moz Juicy Keywords Report :). Thoughts?
Keyword Research | | ACann0