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    4. Google News and Discover down by a lot

    Moz Q&A is closed.

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    Google News and Discover down by a lot

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    • SolenneGINX
      SolenneGINX Subscriber last edited by

      Hi,
      Could you help me understand why my website's Google News and Discover Performance dropped suddenly and drastically all of a sudden in November? numbers seem to pick up a little bit again but nowhere close what we used to see before then

      Tom.Capper 1 Reply Last reply Reply Quote 0
      • amitydigital
        amitydigital last edited by

        We worked with a content site years ago that focused mostly on superhero movie news and a lot of their traffic came from Google News. One day it just dried up and dropped by more than 90%. They brought us on to help and what we figured out was they were feeding Google their sponsored posts for months. The posts were made to look like news but were very clearly sponsorships pushing product so they got hit with a penalty. Not sure if that is what is going on with you but it's food for thought. As Tom mentioned, they are very volatile channels.

        1 Reply Last reply Reply Quote 1
        • SolenneGINX
          SolenneGINX Subscriber @Tom.Capper last edited by

          @tom-capper Thanks for the answer Tom. Much appreciated!

          1 Reply Last reply Reply Quote 0
          • Tom.Capper
            Tom.Capper Subject Expert @SolenneGINX last edited by

            @solenneginx

            Hi, sorry for super slow reply.

            These are, unfortunately, highly volatile channels. There was a core update in November, and this can have an even larger update on Discover than organic.

            All you can really do is check how you perform vs competitors on the issues that Google claims to be valuing - brand trust, site speed, content quality/depth, and so on. Google Discover is particularly sensitive to speed.

            Of course, you should also check for any technical hitch with your own site that might be causing issues.

            SolenneGINX 1 Reply Last reply Reply Quote 1
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