Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Dynamic Canonical Tag for Search Results Filtering Page
-
Hi everyone,
I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results).
The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past.
We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed.
I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages.
This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns.
• Is using a dynamic canonical tag in this way considered spammy / manipulative?
• Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about?
I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com.
Canonical points to
https://www.booking.com/city/gb/london.it.html
In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for)
Would be great to get any feedback on this before I rule it out.
Thanks!
-
No upvotes for the righteous?
-
@GAnalytics said in Dynamic Canonical Tag for Search Results Filtering Page:
Is using a dynamic canonical tag in this way considered spammy / manipulative?
I believe that it's fine to do that. But I would still avoid indexing duplicate content in google. Index the best one and remove the others, won't affect your backlinks.
-
@webduh I agree with you. I have also used this strategy for the website and it is working fine. Thank you for sharing with us.
Brody Nienow from: https://whiteroseshub.com/ -
@GAnalytics The search filtered pages appear to have value added to me. a Solar Installation Company Fafco.com uses a calendar that points to events that don't exist and ranks for hundreds of words for it. I think you should be fine. Please feel free to backlink Webduh.com if this advice helps
David with Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing Canonical Tag for a PDF document
Error: Missing Canonical Tag
Technical SEO | | ahmadmdahshan
But URL is not a webpage it is a PDF document, is this fixable?0 -
Unsolved Is Performance Metrics only available in a Campaign?
I'm looking to do a 1-off Performance Metrics analysis across dozens of pages on a single website - a prospective client. I thought it would be part of the On-Demand Crawl.
Moz Tools | | amandacash858960 -
block primary . xxx domain with disavow tool
Hi friends I discovered spam url attack on top sites with good google positions for specific keyword. Can I block primary domain like .xxx with disavow tool? There is hundreds of different domains but primary domain is always the same. for example like this domain:xxx? Thanks
Intermediate & Advanced SEO | | netcomsia0 -
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
Do URLs with canonical tags get indexed by Google?
Hi, we re-branded and launched a new website in February 2016. In June we saw a steep drop in the number of URLs indexed, and there have continued to be smaller dips since. We started an account with Moz and found several thousand high priority crawl errors for duplicate pages and have since fixed those with canonical tags. However, we are still seeing the number of URLs indexed drop. Do URLs with canonical tags get indexed by Google? I can't seem to find a definitive answer on this. A good portion of our URLs have canonical tags because they are just events with different dates, but otherwise the content of the page is the same.
Technical SEO | | zasite0 -
Can I set a canonical tag to an anchor link?
I have a client who is moving to a one page website design. So, content from the inner pages is being condensed in to sections on the 'home' page. There will be a navigation that anchor links to each relevant section. I am wondering if I should leave the old pages and use rel=canonical to point them to their relevant sections on the new 'home' page rather than 301 them. Thoughts?
Technical SEO | | Vizergy0 -
Parked domain is first in search results
We have several brand related domains which are parked and pointing to our main website. Some of these websites are redirecting using a 302 (don't ask, that's a whole other story), but these are being changed. But it shouldn't matter what type of redirect they are no? Since there has never been any traffic and they are not indexed? But it seems that one of them was indexed: exotravel.vn. A search for our brand name or the previous brand name (exotravel and exotissimo) brings up this parked domain first! How can that be? The domain has never been used and has no backlinks. exotravel.vn is redirecting and I submitted a change of address weeks ago to Google, but its still coming up first in all brand name searches for exotissimo or exotravel.
Technical SEO | | Exotissimo0 -
Robots.txt and canonical tag
In the SEOmoz post - http://www.seomoz.org/blog/robot-access-indexation-restriction-techniques-avoiding-conflicts, it's being said - If you have a robots.txt disallow in place for a page, the canonical tag will never be seen. Does it so happen that if a page is disallowed by robots.txt, spiders DO NOT read the html code ?
Technical SEO | | seoug_20050