Unsolved How should I update the grouping of keywords in a google ads account
-
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs.
My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way.
for example I have these keywords in separate campaigns as exact match and phrase match
rubbish removal
rubbish removal near me
rubbish removal WashingtonBut the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal.
Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..
-
I am new to Google Ads API and currently ... The code example you shared is how to change the keyword for an ad group rather than updating the keyword itself.
-
I would echo what other users have suggested here; the way Google has changed 'Exact match' recently means it allows for close variants, so there will be overlap. Particularly for very similar keywords such as "rubbish removal" and "rubbish removal near me", as you have suggested here.
If you were going to put these keywords in the same campaign but segment them by ad group then I'd recommend adding ad group level negative keywords to ensure you're getting a true picture of each keyword's performance. For example in the ad group containing 'rubbish removal' only you'd want to have 'near me' as an ad group level negative keyword.
This granular approach tends to work well for high volume keywords so it really depends on search volume. As with anything in Google Ads - test and learn!
-
It can be beneficial to group similar keywords together in the same campaign or ad group, as it can help you manage your bids and budgets more effectively. It can also help ensure that your ads are showing to the right audience for those specific keywords.
In your case, since the search terms "rubbish removal", "rubbish removal near me", and "rubbish removal Washington" are all related to the same service, it may be helpful to group them together in the same campaign or ad group. This way, you can ensure that your ads are showing to the right audience for all of these related search terms, and you can manage your bids and budgets more effectively across these keywords.
However, you should also keep in mind that each keyword can have different search volumes, competition levels, and performance metrics, so it may be helpful to create separate ad groups within the same campaign for each keyword to allow you to set specific bids and budgets for each one. You can also use negative keywords to ensure that your ads are not showing for irrelevant search terms, which can help improve your ad relevance and reduce your overall costs.
Overall, the best approach will depend on your specific goals and performance metrics, so it may be helpful to experiment with different campaign and ad group structures and analyze the results to determine what works best for your business.
-
@Kateparish Thank you. You have pretty much confirmed what I was thinking. I cant use Broad match though, its to general and brings up searches that are irrelevant and for other types of businesses eg removalists
-
Thank you.
<a href=”https://www.eminozturkhukuk.com” rel=”dofollow”>Beylikdüzü avukat</a>
-
@salliWW It sounds like you have a few different campaigns and ad groups for your Google AdWords account targeting various areas and keywords related to rubbish removal. As you've mentioned, Google's exact match algorithm has been changing, so it may be worth reviewing your current campaign structure to see if there are opportunities to optimize your account and reduce costs.
Here are a few things you could consider:
Consolidate campaigns and ad groups: If you have similar keywords that trigger similar phrases, consolidate them into one campaign with separate ad groups. It can simplify your account structure and make managing your bids and budgets easier.
Use broad match modified keywords: Consider using broad match modified keywords instead of exact match or phrase match. It can help you capture more relevant search queries and reduce the number of campaigns and ad groups you need to manage.
Use negative keywords: Negative keywords can help you exclude irrelevant search queries and reduce costs. For example, you could use "free" or "DIY" as negative keywords to exclude searches for free or do-it-yourself rubbish removal.
Monitor your campaigns regularly: Analyze your campaigns and adjust your bids and budgets as needed to maintain your ad position and achieve your advertising goals. Consider using automated bidding strategies to help you optimize your bids and save time. -
Updating the grouping of keywords in a Google Ads account can be done by following these steps:
Sign in to your Google Ads account and navigate to the "Keywords" tab.
Review your current keyword groupings and determine which keywords need to be moved or added to new groups.
Click on the checkbox next to the keywords you want to move or add to a new group.
Click on the "Edit" drop-down menu and select "Move to ad group."
In the pop-up window, choose the ad group you want to move the keywords to or create a new ad group by selecting "Create new ad group" and giving it a name.
Click "Move" to complete the process.
It's important to keep your keyword groupings organized and relevant to your ad groups to ensure that your ads are targeted to the right audience and have a higher chance of converting. You can also use tools like Google's Keyword Planner to help you identify new keywords and group them together based on relevance and search volume.
If you any query regarding this then you can [contact us freely](link https://pcsoresults.ph/) without any hesitation. -
HI SalliWW,
It would be best to have all your similar keywords in one campaign with separate ad groups. This will allow you to better manage your budget and ensure that your ads are being shown to the right audience. Having multiple campaigns with similar keywords can lead to competition within your own campaigns and result in wasted ad spend.In terms of exact match, Google has recently changed the way it works, but it is still a powerful tool for targeting specific keywords. You should consider using a combination of broad match, phrase match, and exact match to ensure that you are reaching a wide audience while also targeting specific keywords.
Additionally, you can use negative keywords to ensure that your ads are not shown to irrelevant search queries. This can help you to further optimize your campaigns and improve your ROI.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Managing negative keywords when multi ad groups trigger for same keyword
Hi Mozzers, I have a lot of ad groups - hundreds! Without negative keywords, multiple ad groups in my campaign could trigger for the same keyword. For example, a search for crm software could trigger the following ad groups: Ad group 1 (the ad group I want to trigger) - CRM Software
Paid Search Marketing | | Zoope
Ad group 2 - Best CRM Software
Ad group 3 - CRM Software Solutions
Ad group 4 - CRM Software for Small Business
etc. So I handle this situation by negative keyword matching the words 'CRM Software' in ad groups 2, 3 and 4. However, this is a very manual and laborious activity when I have 900+ keywords in my campaign, with 150+ ad groups. Does anybody know of any tools that might automate this process, or any techniques for making the process easier and more accurate? Thanks!0 -
Does having redirects in a Adwords text ad destination URL hurt quality scores?
I recently noticed that one of my clients had several redirects in their Adwords text ad destination URLs. I updated the destination URLS to land on the final location (thereby losing all the text ad history). However I'm wondering if this could have any impact on the text ad quality scores (none of them were disapproved).
Paid Search Marketing | | RosemaryB0 -
Social Ad Extensions
Hello everyone. I was recently reviewing the potential of social extensions for PPC ads. Can this extension include a snapshot of Google places reviews? Have your found that using social extensions increase click through rate? Thanks
Paid Search Marketing | | PeteW0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2 -
Could longtail keywords really produce up to 80% more organic traffic long-term?
I was listening to a podcast on site visibility's website and they were discussing www.hittail.com which is a piece of software which analyzes lists your
Paid Search Marketing | | whitbycottages
visitor stream in real-time and provides actionable list of precisely which
keywords the website should be targeting to dramatically grow your organic
search traffic using long tail key words. The say they can come up with a list of long tail keywords which the
website could easily rank for hopefully straightaway in the top five positions
on Google and other search engines by creating a blog post are some relevant
content. Or you could use the information to form some anchor text links etc They say it's possible to produce up to 80% more traffic organically
once you are aware of which keywords are being overlooked by the website and
then produce the relevant content. The theory is that most people focus on the high traffic short tail
keywords and overlook the long tail keywords and I got to admit I actually fall
into that category unfortunately. Anybody uses particular website? And what is your experience of targeting the
longtail keywords have they produce good results ?0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Which of these six keyword combinations would you go after?
I you could only optimize for one, SEO, which keyword phrase would you select and why? Going by the data I've attached with the two images. QMbkq.png 2ufnF.png
Paid Search Marketing | | bobjones0