How much website would be worth for SEO?
-
I have a website that I'm considering selling. It gives no profit, but I think it has decent SEO value.
Link explorer report: domain authority = 69, linking domains: 9.8k, inbound links: 44.2m, ranking keywords: 294. Is that any good?
Website is about web design, so keywords are also related to it. Would it be useful for SEO links building for other people?
I did sell similar website once, but it was about 7-8 years ago and I've sold it for very high 5 digit amount. However things have changed since then in SEO world, so I don't know if today similar website would be worth much. There is so much information out there that contradicts each other, so I think I'd rather ask professionals here.
-
The value of a website in terms of SEO depends on several factors, including the site's current organic performance, backlink profile, content quality, domain authority, and niche relevance. Here’s a breakdown of the key aspects that determine a website's worth for SEO:
Organic Traffic and Rankings: Websites with established organic traffic and high search engine rankings for valuable keywords are generally worth more or you have to hire best seo services for that. These sites save time and resources as they’ve already achieved visibility in search results.
Domain Authority (DA) and Backlinks: A higher domain authority, strong backlink profile, and quality inbound links from reputable sources add significant value. High DA and trustworthy backlinks enhance credibility and are often costly and time-intensive to build from scratch.
Content Quality and Quantity: Websites with well-optimized, high-quality content covering targeted keywords are more valuable. Unique, relevant content that answers user intent tends to rank better and can attract and retain traffic over time.
Revenue and Conversions: Websites that generate revenue, whether through ad placements, affiliate links, or e-commerce, have additional worth. SEO performance that translates into sales or conversions makes a site more profitable and valuable.
Domain Age and History: Older domains with a clean SEO history (no penalties, good reputation) often have an SEO advantage, which can make the website more valuable.
Niche and Competitiveness: Websites in competitive but profitable niches (e.g., finance, health, or technology) tend to have higher worth because they can drive more lucrative traffic.
A website’s worth in SEO terms can vary greatly, from a few hundred dollars to tens or even hundreds of thousands, depending on these factors. For a more precise valuation, an SEO audit or professional appraisal would be ideal.
-
The value of an SEO website can be substantial because a well-optimized website significantly improves online visibility, attracts organic traffic, and leads to business growth. An efficient SEO can raise the ranking of a site on search engines such as Google, making it easier for potential customers to find the business. This increased visibility can lead to higher access rates, a more substantial generation of lead and, ultimately, to improved sales and income. In addition, a strong SEO site is better positioned to overcome competitors in search results, build brand credibility, and establish authority within its industry. Investment in SEO is not just about immediate gains; it is a long term strategy that continuously improves the performance and value of a website over time. Therefore, the value of a SEO website is reflected in both the immediate financial revenues and the sustainable growth of businesses, which makes it an essential aspect of the digital marketing strategy.
-
What worth are we talking about here and how much will be my website <a href="https://www.srinagarcarrentals.in/"> Srinagar Car Rental</a>.
-
By any chance did the op mean Brian Dean's 'SEO That Works' course? I just googled and it says around $500/m.
-
I think it could be something that someone would buy, but obviously that would need a more detailed investigation.
-
-
It also depends what the backlinks are like. Certainly it's great if there are a lot of linking domains (and the number of overall links isn't disproportionately different to the number of linking domains). But some of those links might be great, whilst others might be garbage.
You can get three really nice articles (1,000+ words written by a proper PR person, not a link builder!) posted across three really nice sites (with DAs ranging from 65 to 80+) for about £700 GBP / $890 USD. You have to figure that, since those are one-time posts, the value of each containing site must be significantly higher (in the thousands or tens of thousands of dollars)
When prospecting websites as potential link opportunities, I also look into tools like SEMRush or Ahrefs which give estimated traffic figures for those websites (although the traffic estimates are usually only estimates of what those sites take in from Google). I would certainly do the same thing in a lot more detail if I was going to be buying a site rather than a one-off placement. Some tools give even better traffic data for 3rd-party sites which they buy from ISPs and build a front-end around that Also you can get Best SEO Services from SEO Expert in Lahore
-
Thank you very much! That was very helpful.
Looking at Google Analytics, website gets about 400-500 users a week from Google, so Ahrefs is close enough. Website has been up for about 8 years.
-
So you have! According to Ahrefs the site averages around 1,193 visits (all countries) per month from SEO (Google) specifically. These estimates can be inflated or deflated depending upon how well their keyword index covers your particular website. From Ahrefs you have a 'Domain Rating' of 82 which is really strong.
Looking in SEMRush it's less favourable with the tool suggesting you see between 150 and 300 visits a month from Google in the USA. SEMRush's keyword index (and general handling of data) isn't as good as the stuff you get out of Ahrefs so that's pretty much what I was expecting.
The Ahrefs estimated SEO traffic chart stretches back to 2015 so it seems as though traffic from Google was ascertained in a relatively sustainable way.
I think that you could find a buyer for your site. What they'd be willing to spend would depend upon their current resources and ability to 'keep it going'. Someone who could only just afford the purchase would see diminishing returns as they might lack the ability to invest in future content and community management. To someone with deeper pockets, maybe they could afford to spend over ten grand on it.
Certainly the metrics are pretty decent. Obviously I haven't dissected those metrics in a granular way by conducting some kind of forensic analyses, but the top-line signals are pretty good (in my opinion)
-
I've posted it few posts above in code tag, so it won't link
-
That's pretty good. One big red flag is when sites have like, 60+ CF and like 13 TF or in the single digits. If you want you can send your site to the email on my profile and I'll have more of a look. It still won't be full depth but should show if you have a dud or not. Up to you though
-
Thanks for detailed information. Thing about different SEO websites is they want money for information and there are lots of them with different metrics. I don't know which ones worth checking.
Majestic trust flow is 49, citation flow is 79. I have no idea if that's any good.
SEMRush authority score is 74. Don't see anything that mentions domain rating.
-
I think it could be something that someone would buy, but obviously that would need a more detailed investigation. It's great if Moz's metrics are high, but is that universally agreed by other tools? For example is the Ahrefs Domain Rating similar to Moz's Domain Authority score? Does SEMRush see the site as a link toxicity risk? Does Majestic SEO give reasonable Trust Flow and Citation Flow read-outs?
It also depends what the backlinks are like. Certainly it's great if there are a lot of linking domains (and the number of overall links isn't disproportionately different to the number of linking domains). But some of those links might be great, whilst others might be garbage.
You can get three really nice articles (1,000+ words written by a proper PR person, not a link builder!) posted across three really nice sites (with DAs ranging from 65 to 80+) for about £700 GBP / $890 USD. You have to figure that, since those are one-time posts, the value of each containing site must be significantly higher (in the thousands or tens of thousands of dollars)
When prospecting websites as potential link opportunities, I also look into tools like SEMRush or Ahrefs which give estimated traffic figures for those websites (although the traffic estimates are usually only estimates of what those sites take in from Google). I would certainly do the same thing in a lot more detail if I was going to be buying a site rather than a one-off placement. Some tools give even better traffic data for 3rd-party sites which they buy from ISPs and build a front-end around that
If your site could assure a buyer across different platforms (even if some readouts were variable, if they were all relatively high...) then I don't think you'd have too much trouble selling it
Of course some shady black-hat cats might wait for you to get sick of it and delete your own site. They may then buy your expired domain and use something like an advanced scraper to pull the (historic) site files off the 'WayBack Machine' (webarchive.org) and resurrect your website for $20-$40 USD
Be wary of the necromancers of the web
-
I'd rather not link it because I'm not 100% sure on sale yet. Website in question is
-
Honestly, to get a proper answer people would need to know the site in question to do an audit themselves.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged as Compromised Site by Google
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.3 -
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Product listing Ads and the product descriptions. How much of a factor is this in visibility?
I've scoured the web trying to find some proof of whether the product listing text uploaded to GMC is in fact a factor in showing up or whether its just the title that matters. Basically, does anyone know if the product descriptions play a large factor in showing up or is it just the landing page text and the title? I also wonder just how much text is worth putting there, it seems there is a 500 character limit.
Paid Search Marketing | | iAnalyst.com0 -
How much is my competition spending on adwrods?
Hi guys Has anyone used tools like spyfu before? I need to find out how much the top competition in my market is spending on adwords and what keywords etc. Is spyfu accurate and how do they get that data? Thanks
Paid Search Marketing | | yournetbiz0 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
I need monthly SEO help!
Hello, I'm new here, but a HUGE fan of SEOmoz and their working principles. I need someone who would have the same regard for SEOmoz and a healthy respect for safe SEO principles to help me with my monthly clients. Is this the place to post about my need or should I take it to the jobs area? Thanks in advance for your guidance.
Paid Search Marketing | | kbates1 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0