What is your Biggest SEO selling point to prospective clients?

[RobertFisher]

Typically, our SEO questions are around "how to's" and etc. So, to change it up I will ask a business question: What is your biggest selling point when presenting your SEO services to a new client?

In a spirit of transparency, I will tell you mine ahead of time. With PPC, TV, Radio, and Print at some point in time that ad comes to an end. When it ends, that is it. There is no residual from that advertisement - or very minimal at best. With SEO, once you are ranked well and well optimized you continue to get clients for a much longer period of time.

With clients who TV and print, this rings especially true and is easily provable. I can't wait to hear yours.

[Deepparashar123]

One of the most compelling selling points for prospective clients seeking SEO services is the ability to significantly enhance their website's visibility and ranking on search engine results pages (SERPs). At aminecraftapk.com, we excel in optimizing websites to ensure they not only rank higher but also attract more organic traffic. Through meticulous keyword research, content optimization, backlink building, and technical SEO enhancements, we empower our clients to dominate their niche and outshine competitors in search engine rankings. With our expertise and proven track record in delivering tangible results, we offer a strategic advantage that propels businesses towards greater online success. So, if you're looking to elevate your website's SEO performance and amplify your online presence, trust aminecraftapk.com to be your partner in achieving remarkable results.

[the.richmond777]

I am also of the opinion that Link Building is the main argument in favor of my client. Currently my attention is focused on the development of the mcpecube project. I also agree that Links embedded in content relevant to the topic of the linked page are more valuable.

[ebooks12]

@Deff12421 said in What is your Biggest SEO selling point to prospective clients?:

In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on https://apkinu.com/minecraft-apk-download/. This endeavor holds great significance as it aligns with our client's goals and objectives.

Google now prioritizes the quality of backlinks over the quantity. Links embedded in content relevant to the linked page's topic are more valuable.

[Suvidit-Academy]

"The Biggest SEO Selling Point: Transforming Online Presence for Unprecedented Success"

In today's digital landscape, achieving online success isn't just about having a website – it's about standing out, driving traffic, and converting visitors into loyal customers. That's where the comprehensive SEO strategy comes in. The standout feature is the commitment to delivering results that transcend mere rankings.

• Holistic Approach: Just don't focus on keywords and rankings. The SEO strategy encompasses every facet of the online presence. From website optimization and content enhancement to authoritative link building and user experience refinement, to create a holistic strategy that ensures website not only ranks high but also captivates and converts target audience.

• Customization and Innovation: One size doesn't fit all in SEO. Take the time to understand unique business goals, industry landscape, and audience preferences. Innovative strategies are tailor-made to ensure not just keeping up but leading the pack in niche.

• Data-Driven Decisions: Decisions are powered by data, not guesswork. Through cutting-edge analytics tools, continuously track, analyze, and refine the strategies to adapt to the dynamic digital environment. This approach guarantees that every move made is backed by solid insights, leading to continuous improvement and growth.

• Transparency and Communication: Believe in transparency. Deliver regular updates and detailed reports on website's progress. Stay open to communication ensuring always in the loop about the implementing strategies and the achieving results.

• Long-Term Vision: Focus isn't just on short-term gains. Building a sustainable online presence that reaps benefits for years to come. Strategies are designed to weather algorithm changes and industry shifts, ensuring success remains steadfast.

• Measurable ROI: Understand that investment in SEO needs to yield tangible results. Track record speaks for itself – consistently help clients increase organic traffic, boost conversions, and elevate their bottom line.

Remember to tailor selling points to agency's strengths, to the specific needs of clients, and the unique benefits that can be delivered.

Warm Regards
Rahul Gupta
www.suviditacademy.com

[Deff12421]

In my view, the cornerstone of our client's strategy lies in the realm of link building. Presently, my focus is dedicated to the development of the "water pool" project on theminecrftapk.com. This endeavor holds great significance as it aligns with our client's goals and objectives.

[MonaLisa4]

Link building is the main selling point in my perspective for my client. Currently, I'm working on thehomebeasts.com project of water pool for my client.

[RobertFisher]

Good answer Dan, thanks. I have used the screenshot of where their business ranks on that name as well and it is good. One thing I avoid is ever using their computer to show them rankings for anything so as to not pull rankings influenced by their searches.

Thanks

[evolvingSEO]

Hey, thought I'd chime in! Those are all great ways of selling SEO.

I try to show the prospect a real pain point in their specific situation.

For example, for one local business I actually took a screenshot of a search for their brand, where they were not even showing up, and printed it and brought it to them. When they saw a search for their own business didn't even bring a result, that was motivating!

Or I'll do a really quick competitive analysis (nothing very scientific, just a real good guess at a desired keyword) and find where they don't rank well but a competitor does, and show them that.

Or, if a slightly more tech savvy prospect, I'll find a few things really wrong with the website, some 404s or crawlability issues.

If you can present these things in a way where you don't alarm people too much but generate that reaction of "wow, we need to do something about this". Present them in a way where you're also helping, educating and can provide a solution.

So my angle sometimes isn't "here's why SEO is important" it's "here's why YOU need SEO".

-Dan

[RobertFisher]

Thanks James, all three are good points.

In sales training, we called the first one the moment of need. When a person sees your business at the moment that is an issue, they are likely to explore and buy from you. So sales people should be forever knocking as that need is not static. 
The second one is great as well, especially for those who don't like to think of "Selling" their services. Based on research, more people by far and those with higher education by far choose organic placements versus  paid search. (last I saw was 7.5 to 1 better CTR).

[JamesAgate]

Hi Robert, that is a really interesting selling point for SEO as a practice. I think it is quite surprising the number of individuals who won't sell SEO services because it feels cheap. My feeling is that this is a business like any other and provided we are offering a high-quality service, educating clients and managing their expectations SEO should be sold.

Here are some of the major selling points that we use when pitching to clients...

• Getting your products and services in front of prospective customers at the moment they are actively looking for (or at least thinking about looking for) whatever it is you offer
• SEO is subtle and doesn't interrupt - you're not stopping them from doing something like a TV, radio or print ad does, you are assisting them in their problem solving quest. (related to the first point but this one is a clear comparison of SEO vs other marketing methods).
• Build trust and credibility in your industry - this point can certainly be debated but we remind clients that with other forms of marketing you are simply buying attention whereas with SEO (and the peripheral activities) you are earning and building trust. Ranking #1 organically for an important term can be beneficial to your business beyond the traffic it provides.

Hope that helped - I'm interested to hear others thoughts also.