Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is the Authority of Individual Pages Diluted When You Add New Pages?
-
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages?
Do you worry that adding more pages will hurt pages that were previously published?
-
Authority or No of pages or all other factors are secondary.
What is more important is assessment of our goals.
Why do our website exist?
How rich content we are building? Are we sounding like subject matter expert?
Answers for these questions are more important than one page or many page?
Page rank, Page authority, Domain Authority these all are metrics as far as we are thinking about google ranking.
Ultimately one page or many pages we are building website for human being.
First purpose and then analysis. Reverse is not possible.SAMEER
-
Charles, I wouldn't be too concerned about this. Assuming you're adding pages with quality content, the value they add to the site should outweigh any dilution effect, if any exists. To be a little safer, though, rather than adding 100 pages to a 100 page site in one go, can you phase them in gradually? That big a jump all at once could conceivably cause a temporary drop of the existing pages, I suppose, although I would expect any drop to be short term, with an overall gain once the new pages are picked up.
-
I wouldn't worry about adding 100 new pages. Go for it. You also have to think about the opportunity cost of not creating the additional 100 pages. You will probably be missing out on something. With that said, make sure that you are creating high quality pages because it helps your domain overall. And remember this is for the long-term. Whenever I launch a new page, it gets to the 2nd page fast. Within the next 6 months to 1 year it's normally on the 1st page.
-
Well, with more pages you will have more opportunities to go after different keywords and offer new original content. As long as the content isn't duplicate or spammy, I can't imagine you would be hurt for simply expanding your website. Even if you added a bunch of internal links to your new pages, as long as your pages still look natural it shouldn't be a problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
How to add titles to Pardot landing pages
I have 5 URLs that are "missing titles" however, all 5 are landing pages that were created in Pardot. how would I go about adding the missing title? Would I need to add it on our website platform or in Pardot?
Technical SEO | | cbriggs0 -
How to check if an individual page is indexed by Google?
So my understanding is that you can use site: [page url without http] to check if a page is indexed by Google, is this 100% reliable though? Just recently Ive worked on a few pages that have not shown up when Ive checked them using site: but they do show up when using info: and also show their cached versions, also the rest of the site and pages above it (the url I was checking was quite deep) are indexed just fine. What does this mean? thank you p.s I do not have WMT or GA access for these sites
Technical SEO | | linklander0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1 -
How to increase your Domain Authority
Hi Guys, Can someone please provide some pointers on how to best increase your Domain Authority?? Thanks Gareth
Technical SEO | | GAZ090 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0