Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Practice For Company/Client Logo Endorsement
-
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496
I came across the following article and somewhat agree with the authors summary.
I find sliders a distraction to B2B users and overall offers no SEO benefits.Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements.My initial thoughts are to carry out the following:
On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos.
Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the aboveAny other practical advise on user experience, social engagement, website speed, etc would be much appreciated.
Thanks Mark
-
As Mike pointed out, this is pretty subjective and I think you can pretty easily make either argument. I think I'd tend to avoid the slider as it takes up a lot of space, but that's just an opinion. If you really want to find out if one is better than the other for conversion, test it using software such as optimizely! Otherwise, I'd go with your gut.
To answer your questions:
1. I think the practice you described sounds good, should help establish credibility and trust, right?
2. Using the SEM Rush example, I might add a quote from one of the above clients for added credibility. On your /clients page, I'd probably do a couple things: I would add quotes/testimonials for each logo if possible - it's one thing to work with someone, but it means a lot more if you have a quote from them. Second, I'd look at doing case studies if possible.
As I mentioned earlier, you should really test everything. Everyone has an opinion about CRO that's based on their experience but every vertical, niche, and company is different as are their customers so don't just take someone else's word for it. Test everything!
-
Hi Mark,
I disagree with a lot of the points in that article. Sliders/Carousels can be done well. In many cases, I don't think brands are trying to rank for their homepage for anything other than their brand name - therefore, this strategy is serving its purpose.
IBM uses this strategy and is successful. SAP uses this strategy and is successful. And even Apple uses this strategy and is successful (I think I might have just blown a few minds with this bomb).
To your questions:
-
I think showing a representative sample of the logos for the companies you help is fine. Whether it is just 5 and they click a link to go to the dedicated page OR if you use a mini slider/carousel to show the wide range of companies on the homepage.
-
You could consider using a slider of sorts that would have a high profile company logo and a quote from someone at that company that is saying how awesome your services are... if you could get like 5 or so quotes/testimonials like that... that would be pretty awesome - in my opinion.
When done correctly, any of the text you use should be able to be indexed by crawlers, so no FLASH and no crazy difficult javascript.
If you think this is a differentiator and will help people select you as their service provider, then this is a great idea. If you are just looking to make you site look cool, you could just have a page accessible from your navigation that would like to a comprehensive list of company logos.
Hope this helps.
Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Company Name in Home Page Title? If and Where?
My guess is you want to do the {title} | {company name} format as I would suspect Google gives slightly more weight to the words at the beginning of the title? (This is assuming your company name isn't a generic word or you are specifically trying to rank your home page for your company name when it isn't ranking well already) But what about cases where you have like 5 or 6 keywords that are really important and used in the title gives you like 50 characters and your company name pushed it up to like 65 increasing the chance Google will use some other source to list the name of your home page in the search results? Obviously one can experiment, but wondering what the general consensus is - long keyword title, or longer title with company name? The company name can be included in the meta description and the domain name of the url displayed also gives the indication to the company. But maybe the algo "respects" long itles that have company name more than ones without as then it looks more like a keyword stuffing title? So many factors to consider. Yes - on page SEO isn't just about the title, but for this thread I'm just talking home page title.
Intermediate & Advanced SEO | | Wizkids9641 -
Best practice for deindexing large quantities of pages
We are trying to deindex a large quantity of pages on our site and want to know what the best practice for doing that is. For reference, the reason we are looking for methods that could help us speed it up is we have about 500,000 URLs that we want deindexed because of mis-formatted HTML code and google indexed them much faster than it is taking to unindex them unfortunately. We don't want to risk clogging up our limited crawl log/budget by submitting a sitemap of URLs that have "noindex" on them as a hack for deindexing. Although theoretically that should work, we are looking for white hat methods that are faster than "being patient and waiting it out", since that would likely take months if not years with Google's current crawl rate of our site.
Intermediate & Advanced SEO | | teddef0 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Best Practices for Moving a Sub-Domain to a Sub-Folder
One of my clients is moving their subdomain to a subfolder on their main domain. (ie. blog.example.com to example.com/blog) I just wanted to get everyone's thoughts on some best practices for things we should be doing/looking for when making this move.? ie WMT, .htaccess, 301s etc? Thanks.
Intermediate & Advanced SEO | | DarinPirkey0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
ECommerce product listed in multiple places, best SEO practice?
We have an eCommerce site we have built for a customer and the products are allowed to appear in more than one product category within the web site. Now I know this is a bad idea from a duplicate content point of view, But we are going to allow the customer to select which out of the multiple categories the product appears in will be the default category. This will mean we will have a way of defining what the default url is for a product. So am I correct in thinking all the other urls where the product appears we should add a rel canonical to these pages pointing to the default url to stop duplicate content? Is this the best way?
Intermediate & Advanced SEO | | spiralsites0 -
Domain Name Change - Best Practices?
Good day guys, We got a restaurant that is changing its name and domain. However they are keeping the same server location, same content and same pages (we are just changing the logo on the website). It just has to go a new domain. We don't want to lose the value of the current site, and we want to avoid any duplicate penalties. Could you please advise of the best practices of doing a domain name change? Thank you.
Intermediate & Advanced SEO | | Michael-Goode0 -
How To Best Close An eCommerce Site?
We're closing down one of our eCommerce sites. What is the best approach to do this? The site has a modest link profile (a young site). It does have a run of site link to the parent site. It also has a couple hundred email subscribers and established accounts. Is there a gradual way to do this? How do I treat the subscribers and account holders? The impact won't be great, but I want to minimize collateral damage as much as possible. Thanks.
Intermediate & Advanced SEO | | AWCthreads0