Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the deal with significantLinks?
-
http://schema.org/significantLink
Schema.org has a definition for "non-navigation links that are clicked on the most." Presumably this means something like the big green buttons on Moz's homepage. But does anyone know how they affect anything?
In http://moz.com/blog/schemaorg-a-new-approach-to-structured-data-for-seo#comment-142936, Jeremy Nelson says " It's quite possible that significant links will pass anchor text as well if a previous link to the page was set in navigation, effictively making obselete the first-link-counts rule, and I am interested in putting that to test." This is a pretty obscure comment but it's one of the only results I could find on the subject. Is this BS? I can't even make out what all of it is saying.
So what's the deal with significantLinks and how can we use them to SEO?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google ignore content styled with 'display:none'?
Do you know if an H1 within a div that has a 'display: none' style applied will still be crawled and evaluated by Google? We have that situation on this page on line 136: view-source:https://www.junk-king.com/services/items-we-take/foreclosure-cleanouts Of course we also have an H1 up at the top of the page and are concerned that the second one will cause interference with our SEO efforts. I've seen conflicting and inconclusive information on line - not sure. Thanks for any help.
Intermediate & Advanced SEO | | rastellop0 -
Moved company 'Help Center' from Zendesk to Intercom, got lots of 404 errors. What now?
Howdy folks, excited to be part of the Moz community after lurking for years! I'm a few weeks into my new job (Digital Marketing at Rewind) and about 10 days ago the product team moved our Help Center from Zendesk to Intercom. Apparently the import went smoothly, but it's caused one problem I'm not really sure how to go about solving: https://help.rewind.io/hc/en-us/articles/*** is where all our articles used to sit https://help.rewind.io/*** is where all our articles now are So, for example, the following article has now moved as such: https://help.rewind.io/hc/en-us/articles/115001902152-Can-I-fast-forward-my-store-after-a-rewind- https://help.rewind.io/general-faqs-and-billing/frequently-asked-questions/can-i-fast-forward-my-store-after-a-rewind This has created a bunch of broken URLs in places like our Shopify/BigCommerce app listings, in our email drips, and in external resources etc. I've played whackamole cleaning many of these up, but these old URLs are still indexed by Google – we're up to 475 Crawl Errors in Search Console over the past week, all of which are 404s. I reached out to Intercom about this to see if they had something in place to help, but they just said my "best option is tracking down old links and setting up 301 redirects for those particular addressed". Browsing the Zendesk forms turned up some relevant-ish results, with the leading recommendation being to configure javascript redirects in the Zendesk document head (thread 1, thread 2, thread 3) of individual articles. I'm comfortable setting up 301 redirects on our website, but I'm in a bit over my head in trying to determine how I could do this with content that's hosted externally and sitting on a subdomain. I have access to our Zendesk admin, so I can go in and edit stuff there, but don't have experience with javascript redirects and have read that they might not be great for such a large scale redirection. Hopefully this is enough context for someone to provide guidance on how you think I should go about fixing things (or if there's even anything for me to do) but please let me know if there's more info I can provide. Thanks!
Intermediate & Advanced SEO | | henrycabrown1 -
Change Google's version of Canonical link
Hi My website has millions of URLs and some of the URLs have duplicate versions. We did not set canonical all these years. Now we wanted to implement it and fix all the technical SEO issues. I wanted to consolidate and redirect all the variations of a URL to the highest pageview version and use that as the canonical because all of these variations have the same content. While doing this, I found in Google search console that Google has already selected another variation of URL as canonical and not the highest pageview version. My questions: I have millions of URLs for which I have to do 301 and set canonical. How can I find all the canonical URLs that Google has autoselected? Search Console has a daily quota of 100 or something. Is it possible to override Google's version of Canonical? Meaning, if I set a variation as Canonical and it is different than what Google has already selected, will it change overtime in Search Console? Should I just do a 301 to highest pageview variation of the URL and not set canonicals at all? This way the canonical that Google auto selected might get redirected to the highest pageview variation of the URL. Any advice or help would be greatly appreciated.
Intermediate & Advanced SEO | | SDCMarketing0 -
Should I redirect a domain we control but which has been labeled 'toxic' or just shut it down?
Hi Mozzers: We recently launched a site for a client which involved bringing in and redirecting content which formerly had been hosted on different domains. One of these domains still existed and we have yet to bring over the content from it. It has also been flagged as a suspicious/toxic backlink source to our new domain. Would I be wise to redirect this old domain or should I just shut it down? None of the pages seem to have particular equity as link sources. Part of me is asking myself 'Why would we redirect a domain deemed toxic, why not just shut it down.' Thanks in advance, dave
Intermediate & Advanced SEO | | Daaveey0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
How to deal with URLs and tabbed content
Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks
Intermediate & Advanced SEO | | J_Sinclair0 -
Remove URLs that 301 Redirect from Google's Index
I'm working with a client who has 301 redirected thousands of URLs from their primary subdomain to a new subdomain (these are unimportant pages with regards to link equity). These URLs are still appearing in Google's results under the primary domain, rather than the new subdomain. This is problematic because it's creating an artificial index bloat issue. These URLs make up over 90% of the URLs indexed. My experience has been that URLs that have been 301 redirected are removed from the index over time and replaced by the new destination URL. But it has been several months, close to a year even, and they're still in the index. Any recommendations on how to speed up the process of removing the 301 redirected URLs from Google's index? Will Google, or any search engine for that matter, process a noindex meta tag if the URL's been redirected?
Intermediate & Advanced SEO | | trung.ngo0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0