Why website isn't showing on results?
-
Hello Moz!
Just got a quick question - we have a clientcalled and for some reason they just aren't showing up in the search results. It's not a new domain and hasn't been penalised (or has reason for penalty).
All the content is fresh and has no bad back links to the site. It is a new website and has been indexed by Google but for even for branded search terms, it just doesn't show up anywhere on page 1 (i think page 4).
Any help or advise is great appreciated is it's doing my head in.
We are using www.google.com.au.
Kindest Regards
-
Hi Chris,
Correct me if this information is outdated, but Open Site Explorer sees no inbound links pointing to the site. Ahrefs (a similar tool) sees <a>two</a>. Along with David's points about on-site optimisation, this is a big problem - even with all the changes Google has made in the past couple of years regarding site quality, links are still a very important part of the ranking algorithm. It's very hard to rank well without quality inbound links from third party websites.
I would look seriously into link development - the link building section of this blog is a great resource for ideas and current practices.
-
Wanted to include the links to the tools I used to find this info. I would bookmark them for future reference.
http://seo-browser.com/
Click "simple" button if you want to analyze without signing up. However, if you do sign up (its free) you get additional information that may help you.Google rich snippets preview tool:
http://www.google.com/webmasters/tools/richsnippets
Simply copy and paste your url. You can also analyze URLs by specific pages, to target individual page errors.Schema:
http://www.schema.org/docs/schemas.html
Take a look and see what category is a best fit for your business markup. -
Lots of questions come to mind.
1. How old is the site? (how long has it been live?)
2. How optimized is the content? New doesn't mean good.
3. You mentioned there aren't any bad backlinks, are there any good ones?
4. Does a sitemap exist? Has it been submitted in Webmaster tools?A few things I noticed:
I ran the site through SEO-browser.com, and saw you have headings above your first H1. This tool allows you to see your site the same way a search engine does. There isn't a lot of content on the home page either, only 1 paragraph above the fold, and most of it is bullet points.
The blog page only has 2 posts. One has a broken image path. The blog on this site does not seem to be used effectively.
On the pages I looked at, there are not a lot of internal links encouraging people to explore the site. I have noticed that Google tends to not like "dead end" pages. Consider adding links both internal and external from your pages, and expanding the content.
Even though you have the Google+ link, authorship is not set up for the website. I would add more validation links to existing citation profiles, or if they dont exist, create some. In the "Extracted structured data" there is required structure missing for that snippet to work properly.
Site appears to be focusing strongly on finance, might want to expand to the active term, "financing", and check google trends and keyword tool to see if that is more popular.
Footer location info is not marked up in rich snippet format. You can view how to do this here:
http://www.schema.org/OrganizationSite index shows a default wordpress page being indexed:
All pages have a page title with the company name, rather than focusing on the subject matter page is about.
No keywords in backend seo.
That should give you a good start. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have very good backlinks but not showing in search console?
hi, i have some editorial links from some sites, they are appearing in google search results even when i select verbatim, long story short-when will they show up in search console. are they indexed by google? if they are showing in search results , does that mean they will also show up in search console? i am confused.
White Hat / Black Hat SEO | | Sam09schulz0 -
Nuisance visitors to non active page. What's going on?
Hi Guys, for the past several months, I get high volume of searches on a non-existing page /h/9249823.html. These searches come from all over the world from different domains and have a zero session duration. They are automatically forwarded to my home page. The source re Google Analytics is 12-reasons-for-seo.com. The full referrer is 12.reasons-for-seo.com/seo2php. Any idea what is provoking this activity? Any chance it's screwing with my legitimate search results or rankings?
White Hat / Black Hat SEO | | Lysarden0 -
Website in capital letters
Hello, Is website in capital letters affect SEO ?? or we can apply with it ?? please help thnx in advance..!!
White Hat / Black Hat SEO | | iepl20040 -
Pages mirrored on unknown websites (not just content, all the HTML)... blackhat I've never seen before.
Someone more expert than me could help... I am not a pro, just doing research on a website... Google Search Console shows many backlinks in pages under unknown domains... this pages are mirroring the pages of the linked website... clicking on a link on the mirror page leads to a spam page with link spam... The homepage of these unknown domain appear just fine... looks like that the domain is partially hijacked... WTF?! Have you ever seen something likes this? Can it be an outcome of a previous blackhat activity?
White Hat / Black Hat SEO | | 2mlab0 -
One of my outbound links website go hit by panda!
Hi mozzers, today I received a message from one of my blogger partners announcing me that he got hit by panda. 2 weeks ago I had him placing 2 anchors one in our main domain and a second one on our subdomain. I know panda focuses essentially on dups and I have paid attention to our webmaster tools to make sure we haven t got any messages Which we re good with. What do you guys suggest, will this affect us at some point or we re good? also in case that we re good will panda affect the blogger's authority therefore ours? if yes I should probably remove them, right? Thanks
White Hat / Black Hat SEO | | Ideas-Money-Art0 -
Is Meta Keywords Important For Websites?
Hi, I understand that meta title and descriptions are very important for websites. I would like to know if meta keywords are important? I have seen people talking about meta keywords are useless and it should be removed from the website to prevent competitors from knowing your keywords. Anyone has anything to share? 🙂
White Hat / Black Hat SEO | | chanel270 -
Why Proved Spammers are on 1st Google SERP's Results
This question is related exclusively to few proved spammers who have gained 1st Google search results for specific terms in the Greek market, targeting Greek audience. Why he looks spammer and very suspicious? For instance, the site epipla-sofa.gr, sofa.gr, fasthosting.gr and greekinternetmarketing.com look suspicious regarding their building link activities: 1. suspicious spiky link growth 2. several links from unrelated content (unrelated blog posts forom other markets, paid links, hidden links) 3. excessive amount of suspicious link placements (forum profiles, blog posts, footer and sidebar links) 4. Greek anchor text with the keyword within articles written in foreign languages (total spam) 5. Unnatural anchor text distribution (too many repetitions) So the main question is: Why Google is unable to recognize/trace some of these (or even all) obvious spamming tactics and still these spammy sites as shwon below reside on the 1st Google.gr SERPs. Examples of spam sites according to their link building history: www.greekinternetmarketing.com www.epipla-sofa.gr www.fasthosting.gr www.sofa.gr All their links look very similar. They use probably software to build links, or even hack authority sites and leave hidden links (really dont know how they could do that). Could you please explain or share similar issues? Have you ever found any similar cases in your industry, and how did you tackle it? We would appreciate your immediate attention to this matter. Regards, George
White Hat / Black Hat SEO | | Clickwisegr0 -
Buying a website and redirecting everything
We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
White Hat / Black Hat SEO | | pbhatt0