Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do internal links from non-indexed pages matter?
-
Hi everybody! Here's my question.
After a site migration, a client has seen a big drop in rankings. We're trying to narrow down the issue. It seems that they have lost around 15,000 links following the switch, but these came from pages that were blocked in the robots.txt file. I was wondering if there was any research that has been done on the impact of internal links from no-indexed pages.
Would be great to hear your thoughts!
Sam
-
I assume these are pretty deep in the site structure, so I don't think those "links" being reported are very powerful or important. Some people claim that, since PageRank is recursive, you don't want to cut off paths, but when the paths are deep I've rarely seen any evidence to support this. A big, bloated index full of thin content, especially content available on other sites, is a much bigger danger.
I would not recommend using both a NOINDEX and a rel=canonical on these pages. It's a mixed signal, and that can cause Google to ignore one or both signals (and at their choosing, not yours). I think NOINDEX is fine here. I've built structures like this for things like event websites (where we index the main event but NOINDEX all of the cities/dates, because they change so often) and have never seen any major issues. Actually, in one notable case, even before Panda came along, the site's rankings improved measurably.
-
Hi Pete! Sorry about the delay.
The site is https://www.holidayhypermarket.co.uk/, and the non-indexed pages are products such as:
These are noindexed as they tend to have syndicated content.
Thanks!
-
Blocked pages are generally not going to pass internal link equity, but the impact of this depends a lot on your site structure. If these were deep pages at the end of paths and your site nav covers major/ranking pages, it shouldn't matter too much. If these pages were in the middle of paths, you could be causing serious problems.
There's also the question of whether these pages themselves (the blocked ones) were getting inbound links or were themselves ranking for some of these terms.
Unfortunately, at this scope, it's really hard to speak in generalities. Can you give us a sense of what these pages are and why they were blocked? How large is the site overall?
-
Hi Sam,
If the pages that you are talking have been blocked by robots.txt I do not think they would be in any way beneficial. In our case (because of a development made back in 2009 - which still wasn't corrected) we have pages that are noindex, follow. And I have seen that some anchor texts used for internal linking still bring value to the landing pages.
I hope this helped, Keszi
-
Hi,
I can't say about any research has been done on this topic or not. First I would like to quote whatt moz says about internal linking "Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential)."
I would like to break into two parts
1> If page/pages linked from blocked pages it means crawler won't find linked pages because pages are blocked from robots.txt this hinders their ability to get pages listed in the search engines' indices. I presume these pages blocked in robots.txt before migration so this could not be reason
2> Link Juice won't flow because it is blocked & it is blocked earlier too (before migration) so this also could not be the reason.
*** During migration website does lose ranking if website does not properly redirected so please check whether you followed best practice for migration or not by checking below URL
http://moz.com/blog/web-site-migration-guide-tips-for-seos
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are bit.ly links being indexed and ranked by Google?
I did a quick search for "site:bit.ly" and it returns more than 10 million results. Given that bit.ly links are 301 redirects, why are they being indexed in Google and ranked according to their destination? I'm working on a similar project to bit.ly and I want to make sure I don't run into the same problem.
Intermediate & Advanced SEO | | JDatSB1 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Getting Pages Requiring Login Indexed
Somehow certain newspapers' webpages show up in the index but require login. My client has a whole section of the site that requires a login (registration is free), and we'd love to get that content indexed. The developer offered to remove the login requirement for specific user agents (eg Googlebot, et al.). I am afraid this might get us penalized. Any insight?
Intermediate & Advanced SEO | | TheEspresseo0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
De-indexed Link Directory
Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.
Intermediate & Advanced SEO | | ScottBaxterWW0 -
Should pages of old news articles be indexed?
My website published about 3 news articles a day and is set up so that old news articles can be accessed through a "back" button with articles going to page 2 then page 3 then page 4, etc... as new articles push them down. The pages include a link to the article and a short snippet. I was thinking I would want Google to index the first 3 pages of articles, but after that the pages are not worthwhile. Could these pages harm me and should they be noindexed and/or added as a canonical URL to the main news page - or is leaving them as is fine because they are so deep into the site that Google won't see them, but I also won't be penalized for having week content? Thanks for the help!
Intermediate & Advanced SEO | | theLotter0 -
Disallowed Pages Still Showing Up in Google Index. What do we do?
We recently disallowed a wide variety of pages for www.udemy.com which we do not want google indexing (e.g., /tags or /lectures). Basically we don't want to spread our link juice around to all these pages that are never going to rank. We want to keep it focused on our core pages which are for our courses. We've added them as disallows in robots.txt, but after 2-3 weeks google is still showing them in it's index. When we lookup "site: udemy.com", for example, Google currently shows ~650,000 pages indexed... when really it should only be showing ~5,000 pages indexed. As another example, if you search for "site:udemy.com/tag", google shows 129,000 results. We've definitely added "/tag" into our robots.txt properly, so this should not be happening... Google showed be showing 0 results. Any ideas re: how we get Google to pay attention and re-index our site properly?
Intermediate & Advanced SEO | | udemy0 -
Google is indexing wordpress attachment pages
Hey, I have a bit of a problem/issue what is freaking me out a bit. I hope you can help me. If i do site:www.somesitename.com search in Google i see that Google is indexing my attachment pages. I want to redirect attachment URL's to parent post and stop google from indexing them. I have used different redirect plugins in hope that i can fix it myself but plugins don't work. I get a error:"too many redirects occurred trying to open www.somesitename.com/?attachment_id=1982 ". Do i need to change something in my attachment.php fail? Any idea what is causing this problem? get_header(); ?> /* Run the loop to output the attachment. * If you want to overload this in a child theme then include a file * called loop-attachment.php and that will be used instead. */ get_template_part( 'loop', 'attachment' ); ?>
Intermediate & Advanced SEO | | TauriU0