What travel keywords to choose? 'flight' or 'airplane ticket'?
-
I did some keyword research in order to do some onsite optimization on a travel industry-related website.
I found 2 kinds of relevant keywords:
- 'flight'-related keywords (e.g.: flight chicago dallas)
- 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas)
Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords.
However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization.
So each one of this solution do you think is the best:
- creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ?
- creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue.
- creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ?
- creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ?
Thank you in advance for your feedback and sharing your experience in the same kind of issue.
-
Hey Dmitrii,
I definitely go with your recommandation. it's the most logical way to do in order to maximise visibility on both targeted keywords. thanks a lot for your return
-
Hey Tom,
Thanks a lot for your feedback and your examples. This sounds definitely the best way to go. Thank you again.
-
Your 1st solution is what I would do, personally.
An example page title (off the top of my head) could be: "Cheap Airplane Tickets on Chicago Dallas Flights" or something like that. You don't necessarily need the exact query string to rank.
I would create a really great landing page (with your target keywords), and then create helpful and interesting blog posts that link to it. For example:
- "What to Expect on Your Flight from Chicago to Dallas"
- "Do Cheap Airplane Tickets for a Chicago-Dallas Flight Still Exist?"
- etc.
I would be careful when creating multiple pages to target specific keywords on each, especially when the keywords and the intention behind them is so similar (people looking for "airplane tickets" are most likely looking for "flights", and vice versa).
-
Hello, my friend.
I say go with with first solution - target both keywords, because they are very much related and you can very much naturally bond them. It's not the best practice if you're trying to target two non-related keywords on the same page, when they shouldn't even be on the same page. In your case it's not an issue whatsoever.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I understand it's been asked before, however moz staff is telling me keyword's capitalization is treated as a separate keyword.
So there I was looking through my rankings like every other day, when I see a lowercase and uppercase version of a keyword. Most times I see this, I see them with the same rankings, and even researched this about 5 months ago, when I came to the conclusion that google treats them the same way. However, this day I saw them as different ranks, same keyword, only capitalized 1st letter of the 2 word keyword. I asked moz staff about this, as I felt it was an error. But was met with the answer that google does indeed treat these keywords differently. My line of thought was that the rank checker didn't check both the lowercase and uppercase keyword at the same time, and SERPs happened to change when the second word was checked for rank, returning a different rank. So now, I am in doubt again, as to uppercase and lowercase keywords being different or the same in google's eyes? I honestly don't know why a uppercase keyword would have different motive from searcher than a lowercase when many time not, searchers can't even spell the keyword correctly.
Keyword Research | | Deacyde0 -
One page for each keyword?
Hi guys Im little lost here and someone may help me. I want to top rank for these 3 keywords bellow: medical practice solution
Keyword Research | | phlcastro
medical practice software
medical practice system For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird. So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked? Thanks in advance. Best regards.0 -
Keyword difficulty %age
I am using the Seomoz keyword tool to do some research. Some of the keywords I am researching are returning with a difficulty of 20 - 30% , are these good percentage keywords to target. I will obviously be following Seomoz tips / methods etc
Keyword Research | | wtfi0 -
What makes a highly competitive keyword anyway?
Hello guys, so I'm still wet behind the ears and am currently reading SEO an Hour a Day, as well as going through the Moz tutorial. But I do have a question that's been confusing me a bit. I've been doing keyword research here and there and I will get a "Highly Competitive" keyword (61%) at times. So then I try to go through each of the top 10 pages to see the anchors that they've used and how many backlinks there are to that page. A lot of the times the page with have 0 backlinks and a very low page authority (like 1) but it will still rank in 2, or 3. So what exactly makes it competitive? I know I must be missing something super simple here! Maybe I'm not accurately assessing the anchor/backlinks to that specific keyword. I use backlinkwatch, opensite explorer and the keyword difficulty report. Thanks guys!
Keyword Research | | seochump0 -
Keyword Strategy for an E-Commerce Site
I've seen this touched on in other posts but have read conflicting answers and am hoping to get some clarification. What should my keyword strategy be for an e-commerce site in an industry that has moderate to high competition for it's short-tail keyword phrases? Should I try to optimize my homepage for the highly competitive, short-tail keywords, while going after the long-tail, and less competitive (but less traffic, too) on my product pages? What's a good rule of thumb as far as the number of keyword phrases to target per product? Thank you
Keyword Research | | NiallTom0 -
Keyword cannibalization in ecommerce sites
I'm assuming this is a common problem in ecommerce sites. Lets say we have a "sleeping bags" which has all types of sleeping bags on it. Then build a brand page "The North Face" with a subpage for The North Face sleeping bags. Is it possible to target the sleeping bags page for "sleeping bags" while targeting the branded sleeping bag page for "The North Face sleeping bag"? how would you suggest doing this while avoiding keyword cannibalization?
Keyword Research | | Hakkasan0 -
Evaluating Competition of a Keyword
I'm curious about how others evaluate the competition of keywords when putting together an SEO program: Do you place any faith in the competition listing in the Google Keyword Tool? Do you find value in SEOmoz's Keyword Difficulty tool? What other tactics or processes do you perform?
Keyword Research | | EricVallee340 -
Supporting arabic keywords
i am trying to start add arabic keywords to my campaign and its not working , can you help me on this ? thanks in advance
Keyword Research | | omarfk0