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    4. Why is my Bing traffic dropping?

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    Why is my Bing traffic dropping?

    Intermediate & Advanced SEO
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    • EcommerceSite
      EcommerceSite last edited by

      In the middle of September we launched a redesigned version of our site. The urls all stayed the same. Since site launch traffic in Google has steadily increased but Bing traffic has dropped by about 50%. Any ideas on what I should look at?

      1 Reply Last reply Reply Quote 0
      • EcommerceSite
        EcommerceSite @katemorris last edited by

        Just noticed this response. I got a hold of someone at Microsoft and what happened was the site was never re-indexed as https. This drop in traffic lasted a few 6 weeks or so while the site was being re-indexed. It is now back to normal. So strange there was a year delay in htps indexing.

        1 Reply Last reply Reply Quote 0
        • katemorris
          katemorris @EcommerceSite last edited by

          Hmmm, then this is most likely a Bing over-optimization issue. Like I said before, they are infinitely pickier and they don't communicate as much.

          Your URLs stayed the same, but did you add any content in the redesign? Are you willing to share the site with us?

          EcommerceSite 1 Reply Last reply Reply Quote 0
          • EcommerceSite
            EcommerceSite @katemorris last edited by

            Robots.txt and htaccess are both good.

            Switched to https over a year ago

            Sitemap has no errors.

            We did a site redesign and launched. All of the urls stayed the same though.

            katemorris 1 Reply Last reply Reply Quote 0
            • katemorris
              katemorris @EcommerceSite last edited by

              Any number of things. I'll try to list a few here:

              • Banned bingbot or its IP address range in your robots.txt or .htaccess file
              • Changed to https recently?
              • Sitemap has many errors - Bing is much pickier than Google on this.

              Did anything change about the site recently? Bing is much pickier about the data they get, the links you get, and ANY kind of overoptimization.

              EcommerceSite 1 Reply Last reply Reply Quote 1
              • EcommerceSite
                EcommerceSite @katemorris last edited by

                I have claimed it, the indexation since site launch has really decreased. Any ideas on what would cause my index to decrease while it would stay the same on Google?

                katemorris 1 Reply Last reply Reply Quote 0
                • EcommerceSite
                  EcommerceSite last edited by

                  I checked all the regular stuff. My Google traffic is probably up by about 10% so if it was something like a robots problem I think Google would have picked it up as well which is why I am so unsure on what to look at.

                  1 Reply Last reply Reply Quote 0
                  • katemorris
                    katemorris last edited by

                    Have you claimed the site in Bing Webmaster Tools? How's the indexation in there?

                    EcommerceSite 1 Reply Last reply Reply Quote 0
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