Geo-targeting Schema Codes
-
Hello Moz,
I have a couple of questions about the wonderful world of schema.org. I understand basically how everything works, but I have a client that has multiple locations and operates as a bowling alley/restaurant/entertainment venue. My questions are as follows:
1. What is the difference between the Place, LocalBusiness, and Restaurant Schema Codes? Can I geo-target these codes to come up in the areas of the different locations?
2. With the Restaurant Schema Code, will the menu populate in google the way other restaurants do? Do I just need this code on pages that relate to their menu/restaurant?
3. Is there some sort of cheat sheet somewhere where I can see examples of codes and how to use them?
Thanks!
-
Hi Cole,
When you're trying to understand the relationship/the difference between the different entities I find this to be the most useful screen: http://schema.org/docs/full.html.
Taking your example, we can see that LocalBusiness is a type of Place and a type of Organisation. You'd always want to try and pick the most specific entity possible, so you'd pick LocalBusiness rather than Place.
But your business does multiple things and LocalBusiness isn't very specific.
Schema.org supports the concept of multiple types for a single object but at the moment, all the structured data validators throw up errors and can't work with it.
Here's the last discussion that happened on it: https://lists.w3.org/Archives/Public/public-vocabs/2015Feb/0061.html
And the page that came from it: https://lists.w3.org/Archives/Public/public-vocabs/2015Feb/0061.html
In your case I think the right thing to do is either to use Restaurant gain the special markup properties available to a restaurant and put the other features in the description. Or use Localbusiness and then use the additionalType property to show the other kinds of things you do. (Although they as they mention in the documentation, they might not understand this bit quite as much at the moment.)
You can find great examples for the first one on the restaurant page at schema.org http://schema.org/Restaurant
And 2 in JSON-LD would look something like this:
On the menu point, I couldn't recreate any rich menu's, the only examples I could find were links to menus from the local business blocks. And in that case it's being pulled from the Menu property in Restaurant.
-
Hey Craig,
Thanks for your response. The business is all of these in one. Sort of like a one-stop-shop for entertainment. If you google "McDonald's Menu", you can see the field I am trying to replicate.
Thanks!
-
Hi Cole,
1 - When you say this business operates as bowling alley/restaurant/entertainment venue do you mean these are three different venues?
2 - Can you give me an example of the query that is showing the result you're trying to replicate.
3 - The schema.org website has lots of examples in the areas you mentioned. Scroll to the bottom of the page and you'll see different examples that you should be able to just do a find and replace on.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inputting Schema for Website When Using a Markup Generator
Hi Guys, I think this may be fairly straightforward but couldn't find an answer online. I wish to input Schema on a website and have generated the JSON-LD markups for a local business. 1. Do I just add this into the header and if so should it be at the start or end? 2. Do I just add to the homepage? 3. If I have multiple markups (Local Business, Website, etc.) do I put them all in one header Thanks! Jack
Local Listings | | Jack11660 -
Help - my boss wants me to duplicate websites for local SEO targeting
my boss is insisting that I duplicate a site that is ranking well and then roll it out across the UK on new domain names beginning with targeted city names in the domain name. I will then be going through each duplicate site changing the location keywords to the target city location Along with images etc. what effect will this have? Do you have any advice on the best way to tackle this? thanks
Local Listings | | platinumhouse0 -
What is the real impact of schemas
What is the real impact of schema?
Local Listings | | Roman-Delcarmen
I have been working in a project, a small hostel, and I decided implement structured markup, schemas.org and so on. So my question is, what the real impact/benefits of it.
My website will perform better?
does will get better rank ?1 -
Geo targeting option in GWT
eCommerce site rendering their services globally but primary market is India. Below approximate traffic coming for countries India - 50% USA & Canda -20% Europe -20% Rest of the world - 10% We are not in a position to go for country specific TLD. What would be the appropriate option to be selected in Google Webmaster tools from the following? Enable Geo-targetting and select "India" Enable Geo targeting and select "Unlisted" Disable Geo targeting (uncheck checkbox) Please note that the site runs on Shopify hence server located in Canada and there are no plans to shift the server or platform.
Local Listings | | riyaaaz0 -
Schema type for non-profit fundraiser?
Anyone have bright ideas for which schema.org type to use for something like a run/walk fundraiser? Ive been using SportsEvent, but that's really more fit for, "I'm buying a ticket to watch the team play the football game at the stadium." What we're trying to do is sign folks up to create their own fundraising webpage, then show up at an event. Google wants ticketed events to have a performer, but this is more like RSVPing for a party. Events and products feel a bit like a round peg in a square hole, but Website seems really generic for everything going on in this kind of site. At the same time, participants are creating fundraising pages...yeah it's related to a location/time-based event, but visitors aren't really buying tickets to watch that runner "perform," they're donating to a non-profit to fight cancer. And think about applying the fundraiser to a non-sports event (e.g. donate your birthday, grow facial hair, be a secret santa, etc). Or a donation drive...those might have a product attached (kickstarter), or the giving itself might be the "product" (gofundme). Thoughts? Here's what I've mapped out at the moment, but I don't know how I feel about it.
Local Listings | | ZERO_Cancer-JD0 -
Schema.org Best Practices
I am employing some schema.org markup for a dental website, and I am wondering what best practice for using markup is. The NAP is on the footer and on some pages on the sidebar. I was wondering... Should I use schema for the NAP on both the footer and the sidebar or is markup on just one enough? Are there any negative consequences to having the same info marked up twice on the same page? Should I use the itemtype "dentist" or "localbusiness"? Is there an added benefit to either depending how you look at it? My thoughts were that "dentist" is more specific, so that would also imply that it is also a local business... If I use the itemtype "dentist" on the footer and "localbusiness" on the sidebar would that violate best practices or would you get the benefits of both? Would love to hear all of your thoughts! Thanks!!!
Local Listings | | Derrald0 -
Right page to place the Schema code for global business
I have two questions: 1. Schema code for Global business: As a company which works with clients across the globe, we like to create a well defined schema that doesn't limit and appear as a Local Business to Google. I assume "http://schema.org/LocalBusiness" means a local business to Google. If we use it, will be be affecting the ranking in global searches? 2. Page and location to keep the code What could be the best place to keep the schema code in a web page? - Homepage/ About us page / contact us page and Footer links are the options. I hope applying CSS on it too wouldn't be an issue. Looking forward to learning your thoughts.
Local Listings | | macronimous0 -
Local Listings SEO: Which multi-location retailers are doing a super job with local listings? I'm also interested in finding retailers who are using schema.org microdata format to structure their store-level data.
Do you know of any enterprise level restaurant or retail chains that are doing a great job with their local listings content? Just looking for some links/examples of best practice executions. Also, I'm very interested in finding retailers or other multi-location businesses that are using schema.org microdata format to structure their local store location data.
Local Listings | | SeeMore2