Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What do you add to your robots.txt on your ecommerce sites?
-
We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following:
- Checkout
- Basket
Then possibly:
- Price
- Theme
- Sortby
- other misc filters.
What do you include?
-
I'm on this same path since we too cannot use noindex / nofollow due to limited backend interaction with Bigcommerce.
I like to block all cart related pages, which for ecommerce sites can be a boat load.
- /cart.php
- /checkout.php
- /finishorder.php
- /*login.php
just to name a few, then you have the sorting and compare pages, they have to be blocked or a mess unfolds.
- Disallow: /*sort=newest
- Disallow: /*sort=bestselling
- Disallow: /*?page= ( Big duplicate page issue if you don't block this one with a wildcard, and cannot access your .htaccess file or the backend properly to noindex / nofollow )
Just to name a few, in my case, I only want the meat of the site to be indexed and rank for. Otherwise one client's site was ranking terms that more related to web development than the niche industry they lived in. Plus with a limited index budget, why would you want google or anyone else to crawl pages on your site with no SEO value towards your niche?
Unless you sold carts as in web developed carts for ecommerce sites you wouldn't want much of that indexed anyways, and even in that case, those pages aren't too useful for ranking. At least from what I've gathered in the niche industries.
-
Hi,
It sounds like you're going down the right path. Disallow and section of the site that has personal information, as there's no value in having bots crawl that, keep them on important content longer! In addition to Checkout and Basket/Cart, you should also disallow the My Account area if your site has one.
Your next grouping, I'm assuming these are the parameters by which you pages can be sorted. If so, yes, disallow all of those, they're only going to cause duplicate content flags for you in the future. I'm not sure which CMS you are using, but some eComm platforms also have 'email to a friend' URLs that are a major source for dupes and can often be identified and disallowed by another parameter.
Hope this helps narrow it down for you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robots.txt blocked internal resources Wordpress
Hi all, We've recently migrated a Wordpress website from staging to live, but the robots.txt was deleted. I've created the following new one: User-agent: *
Intermediate & Advanced SEO | | Mat_C
Allow: /
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Allow: /wp-admin/admin-ajax.php However, in the site audit on SemRush, I now get the mention that a lot of pages have issues with blocked internal resources in robots.txt file. These blocked internal resources are all cached and minified css elements: links, images and scripts. Does this mean that Google won't crawl some parts of these pages with blocked resources correctly and thus won't be able to follow these links and index the images? In other words, is this any cause for concern regarding SEO? Of course I can change the robots.txt again, but will urls like https://example.com/wp-content/cache/minify/df983.js end up in the index? Thanks for your thoughts!2 -
Robots.txt & Disallow: /*? Question!
Hi, I have a site where they have: Disallow: /*? Problem is we need the following indexed: ?utm_source=google_shopping What would the best solution be? I have read: User-agent: *
Intermediate & Advanced SEO | | vetofunk
Allow: ?utm_source=google_shopping
Disallow: /*? Any ideas?0 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Baidu Spider appearing on robots.txt
Hi, I'm not too sure what to do about this or what to think of it. This magically appeared in my companies robots.txt file (literally magically appeared/text is below) User-agent: Baiduspider
Intermediate & Advanced SEO | | IceIcebaby
User-agent: Baiduspider-video
User-agent: Baiduspider-image
Disallow: / I know that Baidu is the Google of China, but I'm not sure why this would appear in our robots.txt all of a sudden. Should I be worried about a hack? Also, would I want to disallow Baidu from crawling my companies website? Thanks for your help,
-Reed0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Robots.txt: Can you put a /* wildcard in the middle of a URL?
We have noticed that Google is indexing the language/country directory versions of directories we have disallowed in our robots.txt. For example: Disallow: /images/ is blocked just fine However, once you add our /en/uk/ directory in front of it, there are dozens of pages indexed. The question is: Can I put a wildcard in the middle of the string, ex. /en/*/images/, or do I need to list out every single country for every language in the robots file. Anyone know of any workarounds?
Intermediate & Advanced SEO | | IHSwebsite0