How do I increase my Trust Score?
-
How Do I Increase my Trust Score?
-
I think the best way to answer this is to determine exactly how Moz calculates the score in the first place. They have a handy video explaining it on this page along with more detailed info.
Long story short, to improve your Trust score, improve the overall quality of your backlink profile.
Technical Definition of MozTrust
MozTrust quantifies the trustworthiness of a web page relative to all other pages on the web. It is based off of an algorithm developed by Yahoo! search engineers that is likely similar to the trust algorithms used by Google and Bing search engineers. Just as links express global link popularity, they also express information about the trustworthiness of URLs.
As mentioned above, receiving links from sources with inherent trust, like university and government homepages, is a strong trust endorsement for your own page or site. By measuring the occurrence and frequency of these endorsements, MozTrust can quantify trust on the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my spam score is 1%?
hello I do white hat SEO on my site and I Don't do any spamy job on my site but my spam score is 1%.
Technical SEO | | zacharrivers
please look at my site and tell me what can I do to decrease it to 0. https://rayastor.ir/ this is my site.0 -
Woocommerce add-to-cart causing increase in temporary redirect
Hi, I was wondering is negatively influencing the SEO. Woocommerce add-to-cart is, logically, a 302. However, MOZ is alarming that there is a large amount of temporary redirects on my site. Do I have to act on this or just leave as is? I change the nofollow to follow but not sure if this does more harm then good. Would like to hear some input regarding this issue.
Technical SEO | | ruevoliere0 -
How reliable / current is Moz spam score at should I disavow?
Hey Mozzers, I'm just analysing a website's back link profile, and there are around 15 sites that link with a Moz spam score of 8 and above. I'm inclined to just go straight in and disavow these websites, even though some are industry relevant. But before I do, what are your thoughts around the reliability of Moz's spam score, and disavowing a site if above a particular score (8 and above). Thanks!
Technical SEO | | A_Q0 -
Increase in Crawl Errors
I had a problem with a lot of crawl errors (on Google Search Console) a while back, due to the removal of a shopping cart. I thought I'd dealt with this & Google seemed to agree (see attached pic), but now they're all back with a vengeance! The crawl errors are all the old shop pages that I thought I'd made clear weren't there anymore. The sitemaps (using Yoast on Wordpress to generate these) all updated 16 Aug but the increase didn't happen till 18-20. How do I make it clear to Google that these pages are gone forever? Screen-Shot-2016-08-22-at-10.19.05.png
Technical SEO | | abisti20 -
Buying a domain to 301 redirect for increased rankings
A large competitor has recently purchased a large marketing company that specializes in their industry. As a part of this acquisition they obtained ownership of www.digitalsherpa.com, which is now 301 redirecting some 50K links to www.costar.com/. When I did a site:www.digitalsherpa.com search all of the origin URLs had title tags from the costar site in place of their own. My question is: Does this violate Google spam guidelines? search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=site%3Adigitalsherpa.com&oq=site&aqs=chrome.0.69i59j69i57j69i65j69i60j0l2.1919j0j7
Technical SEO | | Reis_Inc.0 -
Increase in pages crawled per day
What does it mean when GWT abruptly jump from 15k to 30k pages crawled per day? I am used to see spikes, like 10k average and a couple of time per month 50k pages crawled. But in this case 10 days ago moved from 15k to 30k per day and it's staying there. I know it's a good sign, the crawler is crawling more pages per day, so it's picking up changes more often, but I have no idea of why is doing it, what good signals usually drive google crawler to choose to increase the number of pages crawled per day? Anyone knows?
Technical SEO | | max.favilli1 -
Higher PA score not reflected in google results - Redirect Issue ?
We have a redirect on our site at www.subsidesports.com to www.subsidesports.com/uk. Checking both home page scores in OSE, the .com/uk site has a higher PA and other metrics than .com yet all Home Page SERPS listed in Google still show .com with the lower PA and other metrics although the DA score of course is the same for both. Are we doing anything wrong here ? As part of my troubleshooting performed a redirect check using <http://www.ragepank.com/redirect-check/> and received the following error report: http://www.subsidesports.com/index.html returns a 200 (OK) response. PR N/A http://subsidesports.com/index.html returns a 200 (OK) response. PR N/A Potential problems on this site 2 pages returned a 200 response. This indicates potential for duplicate content problems. Ideally, only http://www.subsidesports.com OR http://subsidesports.com should return a 200 response. Are these two issues related and perhaps answered my own question ?
Technical SEO | | gooner10 -
Site indexing and traffic increased so dramatically overnight
Number of indexed pages jumped from 39000 to 52000 and traffic increased around 50% in my site.Note: used "site" command to check the indexed pages. I understand this is approximate.In addition, number of crawled pages/day also increased dramatically.No change in the robots.txt, sitemap, crawl errors and duplicate issues. But server migrated to different IT infrastructure. Before any celebration, want to identify the helper. Thanks.
Technical SEO | | gmk15670