Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
-
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?
I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket
We plan on using this landing page for LinkedIn advertising.
Thanks!!
-
Hi Kingalan
Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat!
However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market.
The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate.
Regards
NIgel
-
Hello,
I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.
You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.
Best Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weighted number of conversions - any explanation?
Do any of you know meaning of "weighted number of conversions" in attribution models? How google analytics calculate it? Any example? Thank you.
Conversion Rate Optimization | | Tormar0 -
Attribution model - the weighted number of conversions - GA
Hi, 1.Can someone explain me with an example what is "The weighted number of conversions under the custom selected attribution model"? How Analytics calculate it? 2. If I increase e.g social source for 1.4 in my attribution model, my organic or direct source are loosing that weighted number of conversions. Could it be because of organic or direct getting lower credit, or for some other reason? Ty. Br.
Conversion Rate Optimization | | Tormar0 -
Will hreflang indication help single language site?
I have read a few articles that say indicating a language per webpage with hreflang really only helps sites that use multiple languages. Although my site is only in English, I see that it is ranking for a few foreign language keywords in Google Search Console (not sure exact traffic but roughly 15% of visitors from Search are non English preferred). My thought is that indicating language will help my single-language site because it will weed out the non-english speakers who are probably bouncing from the site. Overall I am thinking it might improve the quality of my search traffic. Do you think my logic is sound, or is adding hreflang not beneficial to my site? All feedback welcomed. Thanks!
Conversion Rate Optimization | | Jonathan.Smith0 -
Large changes in conversions with consistent traffic
Hi Everyone, I am looking for some help, I have just taken over a campaign for a client and we are seeing huge changes in conversion rates overnight. The client is selling a health product and is consistently getting around 1-2k visitors per day. We are getting about 6% of the traffic to the buy page consistently. However, we have found that one day the order process may convert 1/20 of these visitors and another day it could be 1/80. We are only talking about 5-20 sales per day, but I am really confused why one day it can convert so well and another so poorly. The traffic being sent is the same and all other factors are the same (no split testing). There seems to be no logic, the day of the week does not seem to impact, it almost seems random. If anybody has any recommended places to look that would be very helpful as at the moment I am at a loss. Example: Sunday 15th Visitors: 1,279
Conversion Rate Optimization | | Twist360
Order Page: 240
Sales: 3
Declines: 3 Monday 16th Visitors: 1,407
Order Page: 323
Sales: 17
Declines: 51 -
Landing page on a separate domain?
I want to start a PPC campaign for an ecommerce site, but my ads are rejected due to my URL being offensive. The name works great from a branding perspective, but it has kept me from being listed in certain directories and advertisements. I thought about buying a separate domain to host the landing pages for the PPC campaign where the user would then be redirected to my product page for purchasing. Is this a good idea? Would you recommend another approach?
Conversion Rate Optimization | | RaginCajun0 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
Any idea why my bounce rate could be so high?
Hello Everyone, I'm stumped. My primary website has a horrendous bounce rate of around 75% My domain is www.radicalmarketingsolutions.com My home page has a bounce rate of around 68%. The funny thing is, I have a page on Google Analytics basics for small business owners that is my 3rd top page for content, I have an average time on page of over 3 minutes yet my bounce rate is 90%. I have another page on how to depersonalize your google searches in Chrome and Firefox that is a top page with a time on page over 5 minutes and this page has a bounce rate of 96%! I felt that my old design was really hurting me so I changed the design in the beginning of this month and it does not look like it's helped much. I really simplified the site, created a lot more white space and added some links to my other important pages in hopes to get more click throughs. I would really love some honest "constructive" feed back on my site as to why the bounce rate could be so high. I have a ton of content on my blog and I get a lot of positive feedback. One thing I did not do was exclude my IP from Analytics so I could be influencing the numbers. I've added this filter and hoping this will help. Another issue is I do email my list with each new blog post. This could mean those folks visit the post and then leave without reading anything else on my blog. So this could be hurting me as well. Would love your suggestions. Thanks, Bill Parlaman
Conversion Rate Optimization | | wparlaman0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0