Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Keyword Research
    4. Should the Product Name/Keyword be first in meta description?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should the Product Name/Keyword be first in meta description?

    Keyword Research
    4
    5
    1316
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • IcarusSEO
      IcarusSEO last edited by

      I'm writing my meta descriptions for my products.

      Right now I have it as

      <product name="">at <company name="">and a brief description.</company></product>

      However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product>

      Wholesale <product name="">at <company name="">.......</company></product>

      Is that advisable? Or should the product name always be the first word?

      1 Reply Last reply Reply Quote 0
      • Nigel_Carr
        Nigel_Carr @ThompsonPaul last edited by

        You're right Paul - I was talking about the title.

        The description is your call to action.

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          Where the words are in a meta-description is not a ranking factor, Icarus. Think of meta descriptions as your opportunity to make a mini sales pitch for your page on the search results page.

          You'll want to use the primary keywords that explain what the page is about, as that just makes sense, but artificially forcing them to be the first words can make the meta-description look very spammy and artificial in many cases.

          There is a benefit to having the words in the meta description that your visitor actually searched for, as they will show up in bold in the description, but remember they'll also be showing in bold in the page title too, so overdoing/forcing it can contribute to looking artificial, which can turn visitors off.

          Also to keep in mind, especially after last week's Google change to longer meta-descriptions, is that Google will often change the meta description if they think the one you wrote isn't a good match for the searcher's query. So keeping them effectively descriptive of the page, instead of keyword-stuffed, and having a good call-to-action in the description is still your best bet.

          In your specific example, if the page is primarily about the wholesale distribution of that product, it makes perfect sense to include that in the description. Whether those should be the first words depends entirely on whether you can write a natural-sounding description text that way. I often use such words to expand on what the page is about in a way that often can't be effectively handled in the much shorter, more restrictive page title.

          Hope that helps?

          Paul

          1 Reply Last reply Reply Quote 0
          • ThompsonPaul
            ThompsonPaul last edited by

            This is relatively true for page title, but the OP is asking about meta-descriptions.

            Nigel_Carr 1 Reply Last reply Reply Quote 0
            • Alick300
              Alick300 last edited by

              Hi,

              No that is not mandatory. You can use that one which gives detailed idea of your products/services.

              Thanks

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Voucherstore 0

                Choosing the right keywords when the products are similar

                What keywords should I choose if I have 3 similar products, only the value differs?
                It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
                Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
                Keyword:? Product 3: $ 50 discount coupon
                Keyword:? Any advice? Thank you, Sergio K.

                Keyword Research | | Voucherstore 0
                0
              • brewngrow

                I have two keywords. If I combine them do I get credit for both keywords?

                For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!

                Keyword Research | | brewngrow
                0
              • sararufo

                Keywords with no search volume

                Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!

                Keyword Research | | sararufo
                0
              • IM_Learner

                How to finalize the keywords for SEO?

                Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards

                Keyword Research | | IM_Learner
                0
              • strategit

                How many keywords/key phrases to use on main page

                Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!

                Keyword Research | | strategit
                0
              • kchandler

                Keyword Research (dash or no dash)

                I have a client that has been optimizing for "print and apply" for the past 5 months. Yesterday they decided it was more grammatically correct to use "print-and-apply." There question to me was "is this going to effect our SEO?" So... I checked the difficulty using the keyword analysis tool, both keywords had the same broad/exact adwords traffic as well as difficulty percentage. When reviewing the top 25 listings for each keyword it looks like the same sites rank in the SERPs between 1-8 and then after that it is completely different. So, is there a better keyword to target? Are these two keywords different enough to truly have separate search results?
                The top 8 results didn't even target "print-and-apply" in there content or title tags... Thanks for the input/discussion - Kyle

                Keyword Research | | kchandler
                0
              • redvalecomms

                Keywords for multi service business?

                New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services  i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance

                Keyword Research | | redvalecomms
                0
              • omarfk

                How can i track keywords history

                i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?

                Keyword Research | | omarfk
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.