Redirect and ranking issue
-
Hi there - was wondering whether someone might be able to help. For a period of a day and a half, all the traffic to our website's blog articles were mistakenly being redirected to our homepage. A number of these articles ranked in the top 5 in Google worldwide for their targeted keywords, so this was a considerable amount of organic traffic that was instantly being redirected. It was a strange site glitch and our web team rectified the error, but now all these articles have disappeared from Google rankings (not visible anywhere in the first five pages). I'm presuming this must be linked to this redirect issue - we've been advised to wait and see whether Google restores these rankings, but I'm still concerned as to whether this represents a more serious problem? We have re-indexed the pages we are most concerned about, but am not sure whether there is anything else obvious we should think to do. If anyone has any thoughts, I'd be happy to hear them!
-
I see this as good news. Sites break and pages go missing (according to Google's crawl) from time to time. I was concerned at first that permanent redirects were added by mistake. I would give it some time and default to Google's usual advice for fixing 404s - which is to just fix the error and monitor in search console.
-
Hi ILNA,
Thanks so much for your helpful reply. It's understandable that they've disappeared from the rankings - as I understand, this redirecting to a non-relevant page would be classed as a soft 404 error and as there was such a large volume of traffic, and thus prompts to Google, it's no wonder it's affected rankings.
These redirects were not deliberately set up for these pages, as we had no need or want to redirect blog traffic to the homepage. It appears to have been something strange that has happened with our website, and we're still looking into that. What's also odd is that I've since spotted a link to our homepage in Google search results for one of the keywords a blog article - which was ranking in the same position as this new link - was targeted towards.
Anyway, I will take into account all your suggestions - we'll just need to look and see whether these articles start to rank again or some permanent damage has been done. Thanks again for your time!
-
You can stop guessing, the redirects are likely the reason why your pages dropped from search results. How were the redirects set up. Were 301 redirects used? 302 redirects? This could make a difference in the outcome.
I know from experience that trying to fix the problem before you know the extent of the damage can be a bad idea. I know how difficult it is to wait, but that's what I would do for now.
Here are some non-evasive things you can do that could help.
- Make certain these corrections are present in your sitemap, .htaccess, etc.
- Clear your site cache
- You say you have "re-indexed" the pages you are concerned about. I would request a complete site crawl from all major search engines.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing 301 redirects
I just had a developer friend call me in a panic, because they had gone live with a new site and found out (the hard way) that they had missed some pages on their 301 redirects. So the pages are appearing in Google but serving 404s. Ouch! So their question was: other than running a report for 404 errors in something like Screaming Frog, is there a way to hunt down ONLY pages serving 404s, then export to CSV so they can be redirected? Anyone got any tricks up their sleeve?
Technical SEO | | muzzmoz0 -
Remove a page after redirection
Hi, I had page eg. www.example.com/page1 and I redirect 302 it to > www.example.com/page2 After that I fatch this page (page2) with GSC and this page was index in serp. Can I remove this old redirect page > www.example.com/page1 now? Will this remove harm my page?
Technical SEO | | Tormar0 -
SEO Redirect
If we have several hundred domain names currently using a park page, would we be better served having them redirect to our corporate homepage for SEO purposes?
Technical SEO | | mkessler0 -
301 Redirect Help
How would you 301 redirect and entire folder to a specific file within the same domain? Scenario www.domain.com/folder to www.domain.com/file.html Thanks for your Input...
Technical SEO | | dhidalgo11 -
301 redirects
Hello. Our site was recently rebuilt, and we switched from using index.php in all the urls to not using it at all. We also changed the names of many of our pages. So the urls have been renamed from "example.com/index.php/old_page_name/" to "example.com/new-page-name/". While we were at it, we changed from "_" to "-" as our word separators in the urls. In the .htaccess file, we have a small block of code that strips out "index.php/" from all requests. This code redirects a request for "example.com/index.php/old_page_name/" to "example.com/old_page_name/" For your information, the code that strips out "index.php/" is: RewriteCond %{THE_REQUEST} ^GET.index.php [NC]
Technical SEO | | nyc-seo
RewriteCond %{THE_REQUEST} !/uSZWTLna/.
RewriteRule (.?)index.php/(.*) /$1$2 [R=301,L] Then we have 301 redirects from "example.com/old_page_name/" to "example.com/new-page-name/" QUESTION 1: Is this two-step redirect approach okay, or would it be better to skip the separate index.php stripping code and simply have 301 redirects that include "index.php" in the urls? QUESTION 2: Will we lose some of the benefit of the links that have to pass through a 301 redirect? QUESTION 3: We have 50 or so redirects. Will this affect performance of the site? How many redirects does it take to start affecting performance? Thank you!0 -
301 redirect from Blogger
Hello, I have a client with a Wordpress network of blogs, each blog is owned by a different blogger. Many of them were migrated time ago from Blogger. I have seen that the way used to redirect them is a meta refresh, so no authority is being passed. I cannot find any reliable way of making a 301 from Blogger, There are some plugins, but I'm afraid of using them. Any of you have experience with this situation please? I have even thought about placing a global rel canonical before the meta refresh, but I think that here the problem is the meta refresh itself.... Thank you in advance
Technical SEO | | Juandbbam0 -
What is with WordPress Dupe issues?
Hi, Just wondering if anyone can explain for me why it seems every tag that is entered in WP blog posts on a site creates a duplicate page (identified by ROGER and friends in SEOmoz crawl)? Obviously if you can offer a solution (apart from the extremely obvious "don't use tags") I would be immensely grateful. Thanks so much,
Technical SEO | | ShaMenz0 -
Wordpress 301 redirects
I use wordpress as CMS on a few sites and I noticed that word press automattically places 301s if I change a url etc. I believe it does it by having the following in the .htaccess file: BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteRule ^index.php$ - [L]RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule> END WordPress Should I use this? I feel like it limits my control over the 301s.
Technical SEO | | mmaes0