Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
3rd Party Reviews - Schema Implementation
-
Hi,
Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me:
1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review.
2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews".
Below are the URLs which contains TripAdvisor rating & reviews after big image:
Please let me know if you have any questions.
Thanks,
Satla
-
Hi @ThompsonPaul,
I've just been reading into this as just about everyone in my field use third party reviews and mark it up with snippets. I'm under the impression that Google is fine with the use of third party reviews.
In the Google guidelines, it says: "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
I am under the belief if you are not using a critic review then you are safe to use third-party reviews. Refer to the bottom of the guidelines for the Review Snippet Guidelines rather than the Critic Review Guidelines
Especially because our team has experienced Third Party Reviews being approved by Google.When we originally put in the mark up we got a penalty for another reason (Developer incorrectly released on all pages). Google then reviewed our mark up approving the use of third party reviews and removed our penalty.
I'd love to know your thoughts! Let me know
-
Just the fact that a competitor gets away with something isn't a good reason to try the same thing. If Google explicitly says not to do something, it's wise to listen. The competitors may be fine for now, but in upcoming algorithm updates will probably suffer if they are violating Google's guidelines.
Are you sure your competitors are using Schema? I checked the two goo.gl links you provided for the competitors, and although I can see the reviews, the reviews themselves have no Schema markup. The competitors have used other Schemas like Hotel and LocationFeatureSpecification, even AggregateRating - just not Review.
-
Thanks for reply Paul.
but few competitors are still using 3rd party reviews with markup code and coming rich snippets in Google successfully. For example below are the few competitor currently using.
Competitor 1: https://goo.gl/Dq7tMn [1453 reviews - from 3rd party]
Competitor 2: https://goo.gl/YzdK2v [1453 reviews - from 3rd party]
Below is the Google SERP link for this keyword [Eurocalas Aparthotel] and you can see both competitors are coming with Rich Snippet
Google SERP: https://goo.gl/vfvZat [you can see both competitors with rich snippet]
Kindly let me know you feed back on these competitor links.
Thanks,
Satla
-
Google's been quite clear that reviews on our sites from 3rd party review sources must not have review markup, SK. It's grounds for a "manipulative markup" penalty.
Review markup should "Only include critic reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews."
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best practice way to attribute a Google Review?
An example might be a local directory site, where multiple businesses are featured. To flesh out the respective business profiles, Google Reviews are included. Copying/pasting would be the definition of duplicate content. I wonder though if hyperlinking to the review itself would be enough? For a random example: "you literally have never had better ice cream. cutest shop in charleston sc" - Mandee Jalbert, Google Review Google doesn't appear to have a review embed option- am I wrong? If not, would the above attribution via the "Google Review" hyperlink be sufficient to head off any potential dings for duplicate content? Thanks! Stephen
Reviews and Ratings | | PerfectPitchConcepts
Thanks for your thoughts! I feel like this might make for a good presentation at our SoundBoard conference someday soon.0 -
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
Hello, Moz's I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews. My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page? My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive? Thanks in advance 🙂
Reviews and Ratings | | MissThumann0 -
How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?
How does decimal rounding of reviews to stars work in ios appstore?
Reviews and Ratings | | lcourse
Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?0 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
Why are certain words formatted as bold in Google+ Reviews?
Hey guys, I noticed that certain words within reviews left on Google+ pages are being shown in bold text. The original reviews do not feature bold text, but when shown in snippets they appear. I attached a photo below for a college's G+ page. Any insight would be great! 0ZHfhnP
Reviews and Ratings | | TomBinga11250 -
Is there a better way to wrap schema on a testimonial page? Example website shown
Hi, Hopefully someone can help my dilemma! I am trying to wrap review schema (schema.org/review). However, it's stumping me because of our WordPress theme "Flawless." If any are familiar with this particular theme you'll know that there is the normal visual/text portion of the page-editing portion of WordPress, but there is also a page-building section which is unique to Flawless. In this instance, a Testimonial "Content/Post Type Item" has been used. This was where the page was constructed and wherein the problem lies. If I wrap schema around it like I normally would, the page distorts on the front end and becomes a garbled mess. I've been trying to solve the problem and the closest I've gotten has been to copy the source-code of the Flawless themed Testimonial Content/Post Type Item into the "Text" portion of Wordpress to replicate the Flawless page-builder. I thought "yay! I can wrap schema around this for sure!" but I'm still encountering some problems. If I'm using the structured data markup helper from Google, and copying and pasting the HTML I'd like (with the corresponding schema "header") I get an error on the Structured Data Testing Tool saying "Incomplete schema data." I've tried looking for plugins that would help me, but all that I've seen adds duplicate content to the page. If there's a way to wrap review schema on this page—it would make my day! Thanks for the help!
Reviews and Ratings | | Shawn1240 -
Publishing testimonials on your site that are from your Google + (or other review sites page)
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible. (I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
Reviews and Ratings | | Sam-P0 -
Blocking Reviews by Blocking Words?
A client sent me an email this week, stating that you could block bad reviews on social media sites by "blocking" certain words from comments such as "I", "you", "them", "they"......she heard it at a conference from some other CEO's that had some problems with bad reviews. Essentially these CEO's blocked these words making the pages read only pages so no one could leave a review on social media sites. Now, I have never heard this tactic, nor think this is a good idea in any way shape or form. And I know that you can't block bad reviews from happening (without looking at the bigger picture and encouraging some look at internal processes and customer service). Has any one heard of this tactic? Or better, know of anywhere online that documents this idea of blocking words? I have to get back to her, but I have beaten the drum about how to acquire good reviews so much, I feel I am not getting through! Help! Thanks
Reviews and Ratings | | cschwartzel0