Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
-
What impact (if any) does IP or DNS changes, have on paid search campaigns?
We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords.
Is there any information regarding this issue or has anyone experienced this before?
Thanks
-
Thank you for the response.
We started to see in the Adwords console, Ads previously approved and running were not being shown and we could not tell why. By the latter half of the next day things were back normal.
All we could think of, was perhaps the DNS/IP changes created the need for Google to pause the ads and re-validate the domain.
-
I have never seen any impact on PPC when migrating a site to a new server relating to the IP/DNS changes.
If the migration didn't go as planned and the new server returned 404, 500 or similar, however, you would find Google may stop serving ads if it noticed. You would receive a notification in Google Ads if that was the case tho.
Why do you believe that your ads were being suppressed?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
How to improve the Search Lost IS (rank) & Search Impr. share ?
Hi guys, I have PPC campaign that gets more or less good results I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
Paid Search Marketing | | EdmondHong87
that my quality score is high (6-8) and the average position also very high (1.5-2.5). What can i do to decrees these numbers ? Ohh and also the bids are more than the top page number... Any help are welcome!0 -
Using multiple domains in one Adwords account
Hi, I am currently setting up an Adwords account and wanted to know if you can run multiple websites through one account. We have 2 domains each promoting a different one of our brands and i was wondering the best way to run the account. Regards Ben
Paid Search Marketing | | benjmoz0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0