Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can hidden backlinks ever be ok?
-
Hi all,
I'm very new to SEO and still learning a lot.
Is it considered a black hat tactic to wrap a link in a DIV tag, with display set to none (hidden div), and what can the repercussions be?
From what I've learnt so far, is that this is a very unethical thing to be doing, and that the site hosting these links can end up being removed from Google/Bing/etc indexes completely. Is this true?
The site hosting these links is a group/parent site for a brand, and each hidden link points to one of the child sites (similar sites, but different companies in different areas).
Thanks in advance!
-
Hi Ryan,
Thanks for the quick feedback.
This clears up things for me a bit.Thanks,
Stephen -
The separation between black hat and white hat tactics is generally a clear line. The simple question is, does the code exist for the benefit of your site's visitors or solely to manipulate search engines?
DIV tags are used to apply CSS rules to specific pieces of code. If you have a link contained in a DIV and the display set to none, that link would clearly never be seen by the site's visitors. It is apparent the link exists solely to manipulate search engine results, and therefore is a black hat tactic.
When Google and other search engines discover black hat tactics being used on a site, they will take action. The action can be relatively minor such as ignoring the link. The action could be mid-range such as removing the page containing the link from the index. At the extreme end, they can remove the entire site from the index.
Each search engine has their own internal guidelines on how to handle these issues. Some issues are handled automatically via algorithms, while other issues are handled by manual review. There are no published standards on exactly which punishments will be handed out for a given violation. It is simply best to completely avoid anything black hat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink quality vs quantity: Should I keep spammy backlinks?
Regarding backlinks, I'm wondering which is more advantageous for domain authority and Google reputation: Option 1: More backlinks including a lot of spammy links Option 2: Fewer backlinks but only reliable, non-spam links I've researched this topic around the web a bit and understand that the answer is somewhere in the middle, but given my site's specific backlink volume, the answer might lean one way or the other. For context, my site has a spam score of 2%, and when I did a quick backlink audit, roughly 20% are ones I want to disavow. However, I don't want to eliminate so many backlinks that my DA goes down. As always, we are working to build quality backlinks, but I'm interested in whether eliminating 20% of backlinks will hurt my DA. Thank you!
Technical SEO | | LianaLewis1 -
Can OG titles be used as a substitute for Meta titles
We use og (open graph) titles in lieu of meta titles. Is there any downside to using just one. Should we be using both og and meta titles on our page. Appreciate any insight. Himanshu
Technical SEO | | patilhimanshu0 -
Why Can't Googlebot Fetch Its Own Map on Our Site?
I created a custom map using google maps creator and I embedded it on our site. However, when I ran the fetch and render through Search Console, it said it was blocked by our robots.txt file. I read in the Search Console Help section that: 'For resources blocked by robots.txt files that you don't own, reach out to the resource site owners and ask them to unblock those resources to Googlebot." I did not setup our robtos.txt file. However, I can't imagine it would be setup to block google from crawling a map. i will look into that, but before I go messing with it (since I'm not familiar with it) does google automatically block their maps from their own googlebot? Has anyone encountered this before? Here is what the robot.txt file says in Search Console: User-agent: * Allow: /maps/api/js? Allow: /maps/api/js/DirectionsService.Route Allow: /maps/api/js/DistanceMatrixService.GetDistanceMatrix Allow: /maps/api/js/ElevationService.GetElevationForLine Allow: /maps/api/js/GeocodeService.Search Allow: /maps/api/js/KmlOverlayService.GetFeature Allow: /maps/api/js/KmlOverlayService.GetOverlays Allow: /maps/api/js/LayersService.GetFeature Disallow: / Any assistance would be greatly appreciated. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
What is the difference between "Referring Pages" and "Total Backlinks" [on Ahrefs]?
I always thought they were essentially the same thing myself but appears there may be a difference? Any one care to help me out? Cheers!
Technical SEO | | Webrevolve0 -
Blocked URL parameters can still be crawled and indexed by google?
Hy guys, I have two questions and one might be a dumb question but there it goes. I just want to be sure that I understand: IF I tell webmaster tools to ignore an URL Parameter, will google still index and rank my url? IS it ok if I don't append in the url structure the brand filter?, will I still rank for that brand? Thanks, PS: ok 3 questions :)...
Technical SEO | | catalinmoraru0 -
Forum profile section or signature line as backlink
Hi, Forum profile section or signature line as backlink VS Answering a question and giving a related post URl as the answer is better? I have the above question on which would be better Would a signature or website name in the profile is valuable then a link to your site where information is available? Does Google consider both as spam/blackhat? Thanks
Technical SEO | | mtthompsons0 -
Oh no googlebot can not access my robots.txt file
I just receive a n error message from google webmaster Wonder it was something to do with Yoast plugin. Could somebody help me with troubleshooting this? Here's original message Over the last 24 hours, Googlebot encountered 189 errors while attempting to access your robots.txt. To ensure that we didn't crawl any pages listed in that file, we postponed our crawl. Your site's overall robots.txt error rate is 100.0%. Recommended action If the site error rate is 100%: Using a web browser, attempt to access http://www.soobumimphotography.com//robots.txt. If you are able to access it from your browser, then your site may be configured to deny access to googlebot. Check the configuration of your firewall and site to ensure that you are not denying access to googlebot. If your robots.txt is a static page, verify that your web service has proper permissions to access the file. If your robots.txt is dynamically generated, verify that the scripts that generate the robots.txt are properly configured and have permission to run. Check the logs for your website to see if your scripts are failing, and if so attempt to diagnose the cause of the failure. If the site error rate is less than 100%: Using Webmaster Tools, find a day with a high error rate and examine the logs for your web server for that day. Look for errors accessing robots.txt in the logs for that day and fix the causes of those errors. The most likely explanation is that your site is overloaded. Contact your hosting provider and discuss reconfiguring your web server or adding more resources to your website. After you think you've fixed the problem, use Fetch as Google to fetch http://www.soobumimphotography.com//robots.txt to verify that Googlebot can properly access your site.
Technical SEO | | BistosAmerica0 -
Odd backlinks from yahoo news
Can anyone explain what this backlink does? The original content was syndicated on Yahoo News from Mashable. At first glance it appears to be a straight up follow link from Yahoo to Mashable, but upon closer inspection I saw this in the code. went public just three months ago Here's the article on yahoo news: http://news.yahoo.com/facebook-zynga-generates-12-revenue-them-175509319.html I've rarely seen backlinks from yahoo for any content partner let alone follow links. The us.lrd.yahoo.com in the hyperlink makes me highly suspicious.
Technical SEO | | inc.com0