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    4. What are the pros and cons of moving one site onto a subdomain of another site?

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    What are the pros and cons of moving one site onto a subdomain of another site?

    Technical SEO
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    • GriffinHansen
      GriffinHansen last edited by

      Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?

      1 Reply Last reply Reply Quote 0
      • CPU
        CPU last edited by

        Cons:

        May lose some of the link juice from the 301 redirect from the old URL's (between 1 and 10% is the usual quoted figure)

        Initial (usually short term) drop in rankings and potentially traffic of weaker site pages

        www.weakersite.com is a "nicer" looking URL for offline marketing than www.strongersite.com/weakersite

        Pro's:-

        If on Subfolder rather than sub directory pages will benefit from domain authority and links to domain of stronger site.

        Can focus future link building and on-page SEO efforts on one site rather than 2, potentially doubling the amount you can get done 🙂

        If building from scratch and choice of 2 sites or 1 I would say go for one. As two already exist there is more of a call to be made.

        1 Reply Last reply Reply Quote 2
        • GriffinHansen
          GriffinHansen @GriffinHansen last edited by

          Hey! That sure was a great seminar.

          That advice makes sense. Thanks.

          1 Reply Last reply Reply Quote 0
          • AdamThompson
            AdamThompson @GriffinHansen last edited by

            Aye. 🙂

            Oh, and hey! I just noticed I know you from NOLA. 🙂

            1 Reply Last reply Reply Quote 1
            • GriffinHansen
              GriffinHansen @AdamThompson last edited by

              So it could get the full benefit of the stronger site's domain authority?

              AdamThompson GriffinHansen 2 Replies Last reply Reply Quote 0
              • AdamThompson
                AdamThompson last edited by

                I would be more inclined to move it to a subdirectory on the stronger site.

                GriffinHansen 1 Reply Last reply Reply Quote 0
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