Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. How to push down outdated images in Google image search

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to push down outdated images in Google image search

    Technical SEO
    2
    3
    2019
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jimmartin_zoho.com
      jimmartin_zoho.com last edited by

      When you do a Google image search for one of my client's products, you see a lot of first-generation hardware (the product is now in its third generation). The client wants to know what they can do to push those images down so that current product images rise to the top. FYI: the client's own image files on their site aren't very well optimized with keywords.

      My thinking is to have the client optimize their own images and the ones they give to the media with relevant keywords in file names, alt text, etc. Eventually, this should help push down the outdated images is my thinking. Any other suggestions? Thanks so much.

      1 Reply Last reply Reply Quote 0
      • jimmartin_zoho.com
        jimmartin_zoho.com @john4math last edited by

        You are the man, John. I really, really appreciate your thoughtful reply. -- Jim

        1 Reply Last reply Reply Quote 0
        • john4math
          john4math last edited by

          I think your plan is sound.  Having quality content pages with the newer images with appropriate alt and title text is a good start.  Then you'll just have outrank the other images like you said.

          You could also try contacting some the webmasters of other sites whose images are ranking well, and ask them to update their image with the new third generation image, if that image is just as appropriate to their content as the first generation one.  For example, if their post or article is about the product in general, they could update their image of the product for you.  If their post or article is about the first generation product, it wouldn't make sense to update it.  This is the same as when you're link building, and you ask the author of a post or article to change the anchor text of the link they're using to your site.

          Also, if your client is very interested in having people see the new images when searching for them in Google Image search now, you can run ads in Google image search.  These ads use a slightly different format than both display or search ads, in that they include an image along with text alongside it.  It's still pretty new, and I think a lot of advertisers haven't tried it yet, so the clicks are relatively cheap for search advertising.

          jimmartin_zoho.com 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • tif-swedensky

            Unsolved Google Search Console Still Reporting Errors After Fixes

            google search console sitemaps 400 errors

            Hello, I'm working on a website that was too bloated with content. We deleted many pages and set up redirects to newer pages. We also resolved an unreasonable amount of 400 errors on the site. I also removed several ancient sitemaps that listed content deleted years ago that Google was crawling. According to Moz and Screaming Frog, these errors have been resolved. We've submitted the fixes for validation in GSC, but the validation repeatedly fails. What could be going on here? How can we resolve these error in GSC.

            Technical SEO | | tif-swedensky
            0
          • 21centuryweb

            Why images are not getting indexed and showing in Google webmaster

            Hi, I would like to ask why our website images not indexing in Google. I have shared the following screenshot of the search console.  https://www.screencast.com/t/yKoCBT6Q8Upw Last week (Friday 14 Sept 2018) it was showing 23.5K out 31K were submitted and indexed by Google. But now, it is showing only 1K 😞 Can you please let me know why might this happen, why images are not getting indexed and showing in Google webmaster.

            Technical SEO | | 21centuryweb
            0
          • Fiyyazp

            Google Search Console Not Sending Messages

            One of our sites received a Manual Penalty for unnatural links by Google. However, we never received a message in Google Search Console or an email about the manual action. The only reason we knew about the penalty is by the obvious drop in rankings, then signing into search console to look for any manual actions, which we found. Since then, we have submitted a disavow file and a reconsideration request. However, once again we did not receive an email or message in search console that shows confirmation of the disavow or that they received the reconsideration request. The disavow file does show up after I upload it, and it says it was successfully uploaded... but no messages or emails. After many hours of investigating the various canonical versions of our website on Search Console, we found out that there were several “owners” of the various canonical versions of our site that had “could not find the email address” as a site owner. We found out that these were previous employees who no longer worked with the company and their email address was deleted. After unverifying these site owners, (all the ones that had “could not find the email address” as the site owner), the notifications, emails and messages in Search Console started to appear. However, the only place they did not appear, is the main canonical version of our site. Of course, the main canonical version of our site (https://www) is the version that we uploaded the disavow and reconsideration request. This is the canonical version of the site that we need to receive these messages to know if our reconsideration request was granted! We’ve just reuploaded the disavow file and reconsideration request to all of the other canonical versions (2 of the 3 received the message about the penalty)…. and we are currently awaiting a response. Has anybody else had problems with not receiving notifications in search console due to deleted email addresses?

            Technical SEO | | Fiyyazp
            0
          • AlisonMills

            Desktop & Mobile XML Sitemap Submitted But Only Desktop Sitemap Indexed On Google Search Console

            Hi! The Problem We have submitted to GSC a sitemap index. Within that index there are 4 XML Sitemaps. Including one for the desktop site and one for the mobile site. The desktop sitemap has 3300 URLs, of which Google has indexed (according to GSC) 3,000 (approx). The mobile sitemap has 1,000 URLs of which Google has indexed 74 of them. The pages are crawlable, the site structure is logical. And performing a Landing Page URL search (showing only Google/Organic source/medium) on Google Analytics I can see that hundreds of those mobile URLs are being landed on. A search on mobile for a longtail keyword from a (randomly selected) page shows a result in the SERPs for the mobile page that judging by GSC has not been indexed. Could this be because we have recently added rel=alternate tags on our desktop pages (and of course corresponding canonical ones on mobile). Would Google then 'not index' rel=alternate page versions? Thanks for any input on this one. PmHmG

            Technical SEO | | AlisonMills
            0
          • Kdruckenbrod

            Image Sitemap

            I currently use a program to create our sitemap (xml). It doesn't offer creating an mage sitemaps. Can someone suggest a program that would create an image sitemap? Thanks.

            Technical SEO | | Kdruckenbrod
            0
          • UnderRugSwept

            Google is indexing my directories

            I'm sure this has been asked before, but I was looking at all of Google's results for my site and I found dozens of results for directories such as: Index of /scouting/blog/wp-includes/js/swfupload/plugins Obviously I don't want those indexed. How do I prevent Google from indexing those? Also, it only seems to be doing it with Wordpress, not any of the directories on my main site. (We have a wordpress blog, which is only a portion of the site)

            Technical SEO | | UnderRugSwept
            0
          • RefundFX

            Ranking on google.com.au but not google.com

            Hi there, we (www.refundfx.com.au)  rank on google.com.au for some keywords that we target, but we do not rank at all on google.com, is that because we only use a .com.au domain and not a .com domain? We are an Australian company but our customers come from all over the world so we don't want to miss out on the google.com searches. Any help in this regard is appreciated. Thanks.

            Technical SEO | | RefundFX
            0
          • WalesDragon

            Google News URL Format

            Hi, We are currently redesigning our gaming website (www.totallygn.com) and one of our main goals is to get listed by Google News in future. Looking at the Google News URL requirements "The URL for each article must contain a unique number consisting of at least three digits." How does the above affect SEO structure?  I was planning on using a format such as www.totallygn.com/xbox-360/360-reviews/fifa-12-review how would this compare to something like? www.totallygn.com/xbox-360/360-reviews/fifa-12-review234 Thanks in advance for your help

            Technical SEO | | WalesDragon
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.