Does content have a shelf life for link building efforts?
-
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz?
I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
-
what causes it? There are new web sites popping up all the time. And existing sites are already out there with new content on those all the time as well.
While some content, specifically that classified as "evergreen" deserves to be found, the task of determining what older content deserves to remain high as compared to other content is extremely difficult - far from perfect.
-
What do you think causes the "freshness factor." Someone asked and I wasn't sure how best to explain it. Thanks!
-
You can attempt to recycle content to try and squeeze more links out of it. For example if you have quiz you could update it with new questions or if say you have written an e-mail cheat sheet you could update it every year to reflect changing techniques and technologies.
You could also look to promote old content in response to new events. An example would be a company who have written an article on steps you can take to prevent your phone being hacked. At present the UK news is dominated by a phone hacking scandal by one of the newspapers, there couldn't be a better time for the companies article to build some links if they can promote it properly.
-
it's the freshness factor. Unless we find way to promote such content on a longer-term scale, it's going to be diminishing returns. It's one of the reasons Google wants fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Down Rogue Spam Links
In Feb, 2015 www.mommyupgrade.com site received the following notification in GWT: http://www.mommyupgrade.com/: Suspected hackingFeb 4, 2015
Content Development | | hammia
Google has detected that some of your pages may contain hidden text or cloaking, techniques that are outside our Webmaster Guidelines.
Specifically, we detected that your site may have been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index.
Sample URLs:At that time, the site was checked by the host and site owner and any suspicious links removed. We thought the problem was resolved until a MOZ crawl on March 22 which highlighted a number of hack links again. This is the link format: http://www.mommyupgrade.com/?p=online-slots All are related to gambling, casinos and slots. To find the links, we downloaded the MOZ crawl report and found that all the links were referred from this page: http://www.mommyupgrade.com/how-to-make-rainbow-lollipop-cookies/ Searching that post shows no sign of links to the rogue pages. I would really appreciate some advice on how to find the source of these links and delete them from this site once and for all. Also, please explain how it is possible for a post or page to refer to another page without that link showing up in the code? (Is this some black hat technique that I need to know about in order to protect my sites?) Also... at the moment Google Webmaster Tools are not reporting any security issues for this site. Any help appreciated.0 -
Is there an upper bound on the number of links an url might get in a day?
There are link spammers and programs like GSA and others, that automate linkbuilding, and I was wondering if anybody ever had a penalty because a page on his site is getting too many references (links). I am not talking about spamming here. So provided that the links are coming from relevant, unique sources, but you do an over excessive campaign, and you seem to be getting too many backlinks, can it negatively affect SEO? Alternatively: is there an upper bound on the number of links you try to build in a day when you are doing linkbuilding?
Content Development | | snetface0 -
Duplicate Content
Hi All, I am doing work for a rug company that acts as a third party. They have close to 4,000+ products. Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection. Ex. One Collection has 15 rugs, all with the same description. Should I take the time and change every single description? I think the answer is yes but I wanted another opinion. Thanks
Content Development | | Mike.NW0 -
Matt Cutts and Curated Content -- something is confusing here...
Okay, I read an interview somewhere this week where Matt Cutts said he didn't care much for curated content. Today I searched on that subject and came up with the following video of his: http://youtu.be/zZU7O1BHfyo So, in the video he is going along and saying not to just grab content and repost it. And then at around minute 3:15 he says that, on the other hand, you can have a blog like DaringFireball.net and that's a good thing, because the blogger takes the time to pick and choose what he is posting. I went to Daring Fireball to take a look, and I saw that he writes maybe one line of commentary, and then pastes in a big chunk of the curated content along with a link to the source. This shocked me. How could Matt like that blog -- he keeps telling that he likes original not duplicate, curated content. So, the difference is that a blog can get away with this if they exercise discretion in what they choose to copy and paste? How the hell would the Google algorithm know what the intention of the blogger is? And here I've been wasting my time writing up paragraphs and paragraphs to precede any excerpts I paste in, in fear of getting hit by Google. I'd like to hear your comments on this.
Content Development | | bizzer0 -
Duplicate content
Hi I keep getting errors for duplicate content and long url, when i look at these pages its all related to the news pages on my sites how do i define each new news article?
Content Development | | emmanis0 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0 -
Duplicate content
Hello Seomoz team, i'm french and so my english is not very good ;-). I work for a brand site and we publish content about our products. The problem is : as a brand site, many sites that sell our products, copy our content. And we have duplicate content. And since these sites have worked SEO, they put in place rel canonical tag. as a brand, how to avoid being accused by Google duplicate content? tanks for you answer. I hope it's clear. Take care Denis
Content Development | | android_lyon0