After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I use a coupon code in my ad copy?
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It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this.
I want to, because of course a concrete offer should certainly help CTR right? But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?
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you are correct. there was a bug and my questions weren't posting. thanks.
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Looks like you asked this question twice... some answers are over at http://www.seomoz.org/q/should-i-put-a-promo-code-directly-into-adwords-copy.
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