Will using a service such as Akamai impact on rankings?
-
Howdy
My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries.
If they used Akamai, would the best approach be to set up seperate sites per country:
- .co.uk
- .com
- .com.au
- .ru
- .sg etc
Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address?
So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others?
Thanks!
Woj
-
My understanding of how a CDN is configured is it's a back-end server change. The HTML will still appear as mysite.com/image.jpg but when a request for that image is made, your server will tell the user's browser to fetch it from cdn.chicago.akamai.com/mysite.com/image.jpg.
Your server still hosts the image and is the primary source of the image. That image is duplicated on CDN servers throughout the country and world depending on what cdn plan you purchase.
So in short, the images are hosted on mysite.com and images should not be taken out of the mix. You can confirm this by checking well known sites which use Akamai:
-
Ryan,
What about when images are handled through Akamai and the URL's to those images are "Akamaized". Since the images are not hosted on the www.mysite.com, but on www.akamai.com, how would this effect image search. Does it take my images out of the mix. Would an image sitemap help with this?
-
Thanks, makes perfect sense
-
Google effectively crawls all types of sites from around the world. As long as you offer proper navigation with your site, there shouldn't be any issue.
Your content for each region should have a landing page for that region. mysite.com/jp would be your landing page for Japan, etc. Your landing pages would be treated as your home page for Japanese speakers. You should have links from Japanese companies to the /jp page as if it was your site's home page.
-
Thanks Ryan!
I guess my main concern is to not have existing rankings penalised. For example, the head office is based in Australia with other offices around the world - if Googlebot comes in from the US and gets a US IP.. would Australian rankings drop?
Also, I believe the content being served will be identical to all regions.. for now at least.
-
Akamai offers numerous services. Are you referring to their Content Delivery Network? If so, then the CDN will provide faster page load times which is a good user experience. If your site was being penalized for slow load times (only a small percentage of sites fall into this category) then yes, by properly setting up your content on a CDN you can remove the penalty which would improve rankings. Otherwise you would not directly benefit in terms of rankings, but your users will likely find your site more usable, explore more, etc. which could benefit your rankings.
With respect to your site design, I would recommend a single .com site with folders for each country. mysite.com/ru for russia, mysite.com/au for australia, etc. This method will allow you to collect all your domain authority in a single site and can greatly reduce your software and site maintenance expenses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Length for ranking, is it keyword dependant ?
Is the time it takes to rank keyword dependant ? in other word does it take more time for a page to rank on a keyword that has 5000 request a month than for a page to rank on a keyword that has 50 requests a month ?
Intermediate & Advanced SEO | | seoanalytics1 -
Site re-design, full site domain A/B test, will we drop in rankings while leaking traffic
We are re-launching a client site that does very well in Google. The new site is on a www2 domain which we are going to send a controlled amount of traffic to, 10%, 25%, 50%, 75% to 100% over a 5 week period. This will lead to a reduction in traffic to the original domain. As I don't want to launch a competing domain the www2 site will not be indexed until 100% is reached. If Google sees the traffic numbers reducing over this period will we drop? This is the only part I am unsure of as the urls and site structure are the same apart from some new lower level pages which we will introduce in a controlled manner later? Any thoughts or experience of this type of re-launch would be much appreciated. Thanks Pete
Intermediate & Advanced SEO | | leshonk0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Moz Rank and how to do better?
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to. Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
Intermediate & Advanced SEO | | halloranc0 -
Why is my ranking not improving???
Our site is about 4 months old now, although the domain is older. We are adding fresh new content, building good facebook/twitter/Goolge+ and undertaking good PR - but our ranking does not seem to be improving at all. Have I missed something obvious???? Thanks.
Intermediate & Advanced SEO | | jj34340 -
Why is our page will not being found by google?
Hi, We have a page that went live nearly 2 months ago. https://www.invoicestudio.com/Secure/InvoiceTemplate Why does google not notice it. Both site: URL's return nothing. site:www.invoicestudio.com/Secure/InvoiceTemplate site:www.invoicestudio.com/Secure This is an important page for us and do not understand why google doesn't like it. Hope you can help Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
Should i use Categories or Tags ?
Hi 🙂 My blog is http://www.dota2club.com/ and i am not sure should i use Categories as tags or normally tags like most ? And how much are important tags generally ? Right now you can see that i am using Categories as tags , is this ok ? Thank you !!!!
Intermediate & Advanced SEO | | wolfinjo1