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  • json schema.org structured data recipe

    I've noticed that many food blogs use the "recipe" tag to rank collection pages in carousels. For example, for the search term "Zucchini Recipe," Gaumenfreundin is in the first position in the carousel with a page that contains multiple recipes. This makes sense if the user intent is plural (e.g., "recipes") - but in the singular? According to Google's guidelines, the recipe tag is intended for individual recipes. Google even states that it is a misuse if only the ingredients are listed without the steps. So, isn't it against the guidelines to tag a collection page (even additionally) with the recipe tag? This practice is already common in the US market. Is Google aware of this and possibly tolerating it because it sometimes makes sense to present multiple recipes to the user? For example, "Zucchini Recipe" - the user might not yet know exactly what they want to cook with zucchini. Or do you think Google will take action against this practice in the future?

    On-Page Optimization | | chueneke
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