Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I get the expanded results in a Google search?
-
I notice for certain site (ex: mint.com) that when I search, the top result has a very detailed view with options to click to different subsections of the site.
However for my site, even though we're consistently the top result for our branded terms, the result is still only a single line item.
How do I adjust this?
-
is the "google sandbox" something we still need to worry about as well? I think I recall google penalizing new domains for a while before allowing them to show up more frequently in search results? Would that also affect these?
-
It also depends who else has relevant content for your branded term. If there are other remotely related pages from other domains, then I find that it is more difficult to get site links. But if you are the only one with say "eggplant laser cutting" then it is more likely for you to get site links.
-
We aren't ranking particularly high on a lot of terms yet (relatively new domain), so I'm only looking at extremely branded terms. Sounds like we just need to continue general SEO improvement and then eventually get rewarded with a 6 pack. Thanks again!
-
If you search for "mail delivery" you will notice US Postal Service as the #1 and 2 results, but they do not have site links. If you search for "electronics store" you will notice Fry's, Circuit City and Amazon.com as the top 3 results and they do not show site links there either.
On the one hand your backlinks seem to strongly influence the ability to have site links. On the other hand, the sites mentioned above clearly have very strong link profiles. The query also has a strong effect as well. Notice if you search for "US Postal Service" the first result is listed with Site Links. This demonstrates the same page may or may not offer site links based on the search query.
-
Thanks! Just seems odd that our branded term (which has consistently ranked #1) doesn't show additional site information. From this article, it might be our "alt" and "anchor" txts on the sub pages... Not quite sure what that means, but maybe our developer will!
-
You are referring to Sitelinks.
Sitelinks are provided based on keyword searches where a given site's structure and content is highly relevant to where Google decides to provide additional exposure for the site. There is not any singular adjustment you can make to gain sitelinks. It is outside of your control.
You can strongly increase the likelihood of your site being listed with Sitelinks by improving the quality of your site's architecture along with the quality and quantity of content. Learn more here: https://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Your search - site:domain.com - did not match any documents.
I've recently started work on a new clients website and done some preliminary work with on-page optimisation, and there is still plenty of work to be done and issues to resolve. They are ranking ok on Bing, but they are not getting any ranking on Google at all (except paid) - I tried the site:domain.com search and comes up with no results... so this confirms that something is going on with the google search rank! Can anyone shed light on what can cause this or why this would happen? My next step is to look at their webmaster tools (haven't had access yet), but if anyone has any tips to resolve this or where to look, that would be great! Thanks!
Algorithm Updates | | ElevateCreativeAU0 -
Does omitted results shown by Google always mean that website has duplicate content?
Google search results for a particular query was appearing in top 10 results but now the page appears but only after clicking on the " omitted results by google." My website lists different businesses in a particular locality and sometimes results for different localities are same because we show results from nearby area if number of businesses in that locality (search by users) are less then 15. Will this be considered as "duplicate content"? If yes then what steps can be taken to resolve this issue?
Algorithm Updates | | prsntsnh0 -
Does a KML file have to be indexed by Google?
I'm currently using the Yoast Local SEO plugin for WordPress to generate my KML file which is linked to from the GeoSitemap. Check it out http://www.holycitycatering.com/sitemap_index.xml. A competitor of mine just told me that this isn't correct and that the link to the KML should be a downloadable file that's indexed in Google. This is the opposite of what Yoast is saying... "He's wrong. 🙂 And the KML isn't a file, it's being rendered. You wouldn't want it to be indexed anyway, you just want Google to find the information in there. What is the best way to create a KML? Should it be indexed?
Algorithm Updates | | projectassistant1 -
Frequency & Percentage of Content Change to get Google to Cache Every Day?
What is the frequency at which your homepage (for example) would have to update and what percentage of the page's content would need to be updated to get cached every day? What are your opinions on other factors.
Algorithm Updates | | bozzie3110 -
Troubleshooting Decline of Branded Keyword Searches
Hi, Over the past year, I have seen a huge change in the distribution of our organic keyword traffic. I'm trying to research why our branded keywords have gone down. Google analytics only shows me impressions for the past three months. Does anyone have ideas on how to explain this change in traffic? Please see the attached chart. Thanks! branded-v-nonbranded-organic-search.jpg
Algorithm Updates | | netdiva_amy0 -
Stop google indexing CDN pages
Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.
Algorithm Updates | | loopyal0
