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Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html

Algorithm Updates

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AndrewSEO last edited by

Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html

If so what is the new most important factor?
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SEOPA last edited by

I read it as only really applying to on-site links. So if you have the same anchor text link on every page (like the side nav or footer) Google takes that into account (in a better way).

In general, you don't want ALL exact match anchors -- there was a WBF post on it.
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