Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Optimize a Classifieds Site
-
Hi,
I have a classifieds website and would like to optimize it. The issues/questions I have:
-
A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)?
-
Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city.
The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation?
I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site.
Cheers!
-
-
Thanks Dr. Peter :). I have implemented your suggestions, so will see if I get any better rankings. Meanwhile, I will continue link building effort for the site!
-
They shouldn't - a META NOINDEX is easier to undo than a Robots.txt block, 301, or canonical tag, in my experience. The biggest risk is just a delay - it may take Google a little time to re-index the content once you remove the tag.
What I wouldn't do is add/remove the tag rapidly. For example, if you had a product that went out of stock every other day, I'd leave it alone - Google wouldn't respond quickly enough to all those changes. So, once a category has enough results, I'd lift the NOINDEX permanently. It's really just a move to consolidate while you build up the site - both in terms of content and your link profile.
-
I really want to clear out thin content and your response makes it much clear to me. Now I know want to do next. Thank you so much for replying and clarifying the details.
I have another question.. Let's consider this scenario where I add META NOINDEX to the category pages that have less than 5 classified ads. Later down the road there are more than 5 ads posted in that category and I would like to put META INDEX... will google treat this page differently meaning with some penalty of NOINDEX in first place and then INDEX later on or not index these categories as they were NOINDEX earlier?
-
Unfortunately, the painful reality, especially if you've been hit by Panda, is that you probably can't support that scale or that it looks thin to Google. 500 cities X 50 categories = 25,000 "category" pages, so to speak, all of which are basically just search results. For most sites, it's just too much.
I'd definitely keep the cities as sub-folders. If you go the sub-domain route, you could fracture your internal link-juice even more. It depends a bit on the authority and marketing budget of the site. If each city is a separate property with its own sales force, budget, etc., there may be a logic to sub-domains. Unless you're Groupon or someone like that, though, it's probably a bad idea.
You may have to prune down the indexed content, to be frank. I'd look for other Panda factors, too, like aggressive ad density (too many ads to too little content) or very thin pages. If you have tons of cities or categories with no listings, META NOINDEX them. You could even do it dynamically - only let Google index a page if it has 1+ listings, for example.
I'd also take a look at other low-value content, like paginated search. If each city has 100s of pages and you're indexing page 2, page 3, etc., consider consolidating them. It's a tricky topic, but Adam Audette has a great write-up here:
http://searchengineland.com/five-step-strategy-for-solving-seo-pagination-problems-95494
These pages can look very low-value to Google. Add in search sorts and other variants, and your 25K categories could be exploding into hundreds of thousands of pages, before Google even gets to the listings themselves. The ads are the real meat of the site, and that's where you want Google to focus.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration - Pagination
Hi, We are migrating our website and an issue we are facing is how to handle paginated content in our categories. Our new website will have the same structure but with different urls. Should we 301 redirect all the paginated content (if crawled by Google) to the url of the main category? To put this into an example: Old urls: www.example.com/technology/tvs (main category of TVs & also page 1) ** www.example.com/technology/tvs?v=0&page=2 ** ( page 2 of TVs) New urls: **www.example.com/soundvision/tvs **(main category of TVs & also page 1) **www.example.com/soundvision/tvs?page=2 **(page 2 of tvs) Should we redirect all of the old TV urls (also the paginated) to www.example.com/soundvision/tvs ? The is no rel next, prev tag in our site and no canonicals. Also there is a view all products page in each category, BUT it doesn't contain all the products(max. is 100 per page - yes the view all page is also paginated). The same view all products page (paginated) will exist in the new website also. I checked google search console, and Google has decided to treat as canonical page the first page www.example.com/technology/tvs . Also, all the organic traffic of our categories goes to these pages (main category page - 1st page). I would appreciate any thoughts on this.
Intermediate & Advanced SEO | | HellasSITES0 -
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Google cache is showing my UK homepage site instead of the US homepage and ranking the UK site in US
Hi There, When I check the cache of the US website (www.us.allsaints.com) Google returns the UK website. This is also reflected in the US Google Search Results when the UK site ranks for our brand name instead of the US site. The homepage has hreflang tags only on the homepage and the domains have been pointed correctly to the right territories via Google Webmaster Console.This has happened before in 26th July 2015 and was wondering if any had any idea why this is happening or if any one has experienced the same issueFDGjldR
Intermediate & Advanced SEO | | adzhass0 -
Regional and Global Site
We have numerous versions of what is basically the same site, that targets different countries, such as United States, United Kingdom, South Africa. These websites use Tlds to designate the region, for example, co.uk, co.za I believe this is sufficient (with a little help from Google Webmastertools) to convince the search engines what site is for what region. My question is how do we tell the search engines to send traffic from other regions besides the above to our global site, which would have a .com TLD. For example, we don't have a Brazilian site, how do we drive traffic from Brazil to our global .com site? Many thanks, Jason
Intermediate & Advanced SEO | | Clickmetrics0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Removed Site-wide links
Hi there, I have recently removed quite a lot of site-wide links leaving the only link on homepage's of some websites, since doing this I have seen a dramatic drop on my keywords, going from position 2-3 to nowhere. Has anyone else experienced anything like this, should I expect to see a return on these keywords? Thanks
Intermediate & Advanced SEO | | Paul780 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
Badges For a B2b site
love this seo tactic but it seems hard to get people to adopt it Has anyone seen a successful badge campaign for a b2b site? please provide examples if you can.
Intermediate & Advanced SEO | | DavidKonigsberg0