Is Pinging important?
-
Somebody suggested me to ping my website's backlinks using services like www.Pingler.com.
Firstly, I don't know what 'pinging' is and why is it important.
Secondly, Should I go for it?
Lastly, what kind of links should I ping regularly? I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
-
Hi Andrew.
I just posted two new questions titled "What after I place a blog comment" and "Traditional link requests still the right way?".
Please reply when you have time.
Thanks,
KS__
-
Thanks Andrew.
I will do as suggested and get back to you if I need further help.
-
Hi KS,
First thing to check - make sure you are using the 'exact match' option over on the left with the Adwords tool, a common oversight is leaving the default (broad) checked. That should help delivery a little more accuracy. However...
Which of these should I trust more?
Neither! You should take your keyword list and run a small paid Google Adword campaign to get a handle on the real search volume.
When you setup the campaign, ensure the content network is turned off under 'Network and Devices' and you use exact match options on your keywords.
Also, give a generous 'Max CPC' to ensure your ads display, and you link to a high quality landing page in the ad so it displays on the first page and you avoid harming your quality score.
Run the campaign for at least 48hours, and then view the number of impressions served. Impressions show how often the ad is displayed - and as you are using exact match keywords, this number is also the amount of times the phrase is searched.
A much more accurate method to get a handle on the search volume.
Hope that helps.
Cheers,
Andrew
-
Hi Andrew.
I have another question for you. Please offer help:
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords.
Which of these should I trust more?
Do you suggest any other tool which is better than these both and is free or affordable?
-
Thank you for the comment KS!
-
Thanks for the awesome response Andrew. I love your replies!
-
Firstly, I don't know what 'pinging' is and why is it important.
Pinging will notify the search engines of a 'change' to the URL you are submitting. A lot of the 'lower quality' links often struggle to get found and indexed, so pinging is often used to help get them noticed. If you have authoritative, genuine links, then you needn't ping - the chances are the search engines will find them.
Secondly, Should I go for it?
Pinging links manually one at a time is time consuming, and the time could be better spent elsewhere. That said, you can use a service like http://links2rss.com/ to paste 50 links into a single RSS feed, and then use your pinging service to ping the single RSS feed. This is bordering on the grey hat side of things - so I might get a few thumbs down, but its quite a common practice.
Lastly, what kind of links should I ping regularly?
Low quality links which the search engines might struggle to find - blog comments, forums, articles etc. Although you should be placing less emphasis on acquiring these links as they become less and less beneficial for rankings.
I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
No. Although blog pinging is common (Wordpress has a section to paste a list of ping sites) and good practice, you can ping any website, link or blog.
Hope that helps.
Cheers
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Text to code ratio<10% warning from website audit by SiteChecker.Pro - how important is it?
Hi to everyone, I used Sitechecker.Pro for a website audit of a client website https://bizpages.org and there was this warning (not an error!): TEXT TO CODE RATIO<10% https://sitechecker.pro/app/main/project/1839063/audit/summary How important is this to achieve good ranking? What are good ratios? I undestand that more text needs to be added to improve it? fcdcfbe438
Technical SEO | | astweb0 -
How important is using hreflang if u have plenty of other geo signals ?
HI How important is it to use the hreflang attributes and supporting sitemaps (and do you need both) ? Since if sites are being set up on country specific tlds (but on top of WP multisite network.domain.com environment) and geotargeted in GWT, as well as country meta tags and local schema etc etc that should send enough signals shouldnt it 🙂 ? Implementation of hreflang seems like an absolute technical nightmare All Best Dan
Technical SEO | | Dan-Lawrence0 -
How important is keyword usage in the URL?
Hi,
Technical SEO | | Whebb
We have a client who has engaged us recently for some SEO work and most of their website looks pretty good seo-wise already. Many of their site pages rank at the top or middle of page two for their targeted keywords. In many cases they are not using the targeted keyword in the URL and most pages could use some additional on-page clean up. My question is, is it worth it to re-write the URLs to include the targeted keyword and then do 301 redirects to send the old pages to the new ones in order to improve the ranking? Or should we just do the minor on page work in hopes that this will be enough to improve the rankings and push them on to the first page. Thanks.0 -
Importance of correction of technical errors
Hello everyone!!! I have question that i know it has been asked so many times. However i am looking for an idea for my specific situation. I own a website about commercial steel. My main focus has been getting incoming links from important companies and sites, while maintaining a good quality site. Ive been struggling with ranks and Page Authority. Ive never put attention to technical errors such as Duplicate Content, 4XX Errors and critical warnings such as Redirects. I have around 70 errors and around 400 warnings. Someone told me that as long as the website is "user friendly" i should worry about that. I have scarce resources to my SEO efforts. Which aspect should i put more effort?. Link Building and Quality Content vs Technical SEO ??? Is there a recommended balance mix towards a better PA, DA and Overall Quality?? I know is difficult, but it would be extremely helpful to hear from you!! Regards.
Technical SEO | | JesusD0 -
Facebook likes for a blog - are posts or root domain more important?
I've just added the facebook plugin for my wordpress blog. I've activated the like buttons on each post and I share the posts on facebook - so when someone likes it on facebook, it reflects on the blog post. In my blog sidebar I've added the Like widget. I can either put the URL for it as my blog root domain (not many likes yet) or my facebook page (lots of likes, so more impressive) I've been hearing about Likes etc counting towards SEO, so I'm wondering if anyone can tell me whether developing Likes for my blog root domain will have any significant benefit over the Likes I am getting for the individual posts?
Technical SEO | | AISFM0 -
Should I import external reviews to my site?
Hi everybody! I manage the website for a financial services company. We have more than 5000 reviews on a user review website. We have the possibility to import and display all these reviews on our site. Is this good for SEO? Will Google find it suspicious that our site suddenly displays a lot of new keyword-rich content? What about duplicate content? Please, share your thoughts. Thanks!
Technical SEO | | Georgios0 -
Ping Services for Wordpress
I have been trying to research adding ping services to the default list in wordpress, which only includes http://rpc.pingomatic.com/ A lot of the articles that I have come across seem to be quite old, can anyone tell me if this is still relevant and if so, which services do you find to be worthwhile using? Thanks
Technical SEO | | pugh0 -
How important is quality control for UGC?
In this post, http://www.seomoz.org/blog/ugc-gets-an-a-on-google-test-with-panda-update-12260, it mentions that UGC content performed well after the Panda. One of Google's 23 questions mentions spelling errors. I am wondering how important it is to ensure there aren't any spelling errors or grammar errors in UGC content post-panda?
Technical SEO | | nicole.healthline0