Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How To Best Close An eCommerce Site?
-
We're closing down one of our eCommerce sites. What is the best approach to do this? The site has a modest link profile (a young site). It does have a run of site link to the parent site. It also has a couple hundred email subscribers and established accounts.
Is there a gradual way to do this? How do I treat the subscribers and account holders? The impact won't be great, but I want to minimize collateral damage as much as possible.
Thanks.
-
Putting up a notice on the homepage and allowing users to go in and delete their information is great. I'd definitely set a time limit on that based on how often the majority of users come to your site, say if you know your return customers come back every month than you leave it up for 30 days, if it's every 3 months, you leave it for 90.
I'd be very clear in the copy what you're doing with the customer information and insure their privacy and respect of their information. If you're migrating that information to your other site, let them know. If you're deleting it, let them know to.
Same with the email newsletter people. Send them a notice via email and let them know about the site closing, what's happening with customer accounts, and if you're moving their emails to another newsletter. If you are, you might consider having them re-opt in for that newsletter.
After the time period, I'd 301 redirect it instead of building a 404 page. This is going to be better for your SEO and the vast majority of your customers will already know that you closed the site and that they could visit your other site. 301s are permanent redirects. They are valid as long as the file that redirects them is live on the web.
-
Hi Erica. I think what we will do (and weigh in on it please) is keep the homepage up with a notice to customers that some of the site content is moving to our parent site. We won't allow folks to buy anything, but we'll let them access their account to change/delete information if they would like.
Our parent site only sells a smattering of the products on the closing site and we'll 301 those. The two sites are so different I think people would be startled to be redirected to the parent site. What are thoughts of "when not to 301?"
I'm thinking we should put a date on the move so they can change account information by a specific time.
I thought I would put links on the home page to the parent product categories ( about 5 categories), so they can check out the parent site if they want.
Let's say we leave the homepage up for 30 days (60 or whatever) and take it down. If I don't put a 301 on it (and I wasn't going to), I should probably customize the 404 correct?
How long are 301's valid in Google? At some point does Google stop indexing the 301?
Thanks for any input you've got.
-
Will you be selling those products on your other site? Are you wanting to move the subscribers and account holders from one to the other?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Merging Niche Site
I posted a question about this a while ago, but still haven't pulled the trigger. I have a main site (bobsclothing.com). I also have a EM niche site (i.e shirtsmall.com). It would be more efficient for me to merge these site, because: I would have to manage content, promos, etc. on a single site. In other words, I can focus efforts on 1 site. If I am writing content, I don't have to split the work. I don't have to worry about duplicate content. Right now, if I enter a product URL into copyscape, the other sites is returned for many products. What makes me apprehensive are: The niche site actually ranks for more keywords than the main site, although it has lower revenue. Slightly lower PA, and DA. Niche site ranks top 20 for a profitable keyword that has about 1300 exact match searches. If you include the longer tail versions of the keyword it would be more. If I merge these sites, and do proper 301s (product to product, category to category) how likely is it that main site will still rank for that keyword? Am I likely to end up with a site that has stronger DA? Am I better off keeping the niche site and just focusing content efforts on the few keywords that it can rank well for? I appreciate any advice. If someone has done this, please share your experience. TIA
Intermediate & Advanced SEO | | inhouseseo0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Duplicate content on ecommerce sites
I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,
Intermediate & Advanced SEO | | Creode0 -
Best way to merge 2 ecommerce sites
Our Client owns two ecommerce websites. Website A sells 20 related brands. Website has improving search rank, but not normally on the second to fourth page of google. Website B was purchased from a competitor. It has 1 brand (also sold on site A). Search results are normally high on the first page of google. Client wants to consider merging the two sites. We are looking at options. Option 1: Do nothing, site B dominates it’s brand, but this will not do anything to boost site A. Option 2: keep both sites running, but put lots of canonical tags on site B pointing to site A Option 3: close down site B and make a lot of 301 redirects to site A Option 4: ??? Any thoughts on this would be great. We want to do this in a way that boosts site A as much as possible without losing sales on the one brand that site B sells.
Intermediate & Advanced SEO | | EugeneF0 -
Best approach to launch a new site with new urls - same domain
www.sierratradingpost.com We have a high volume e-commerce website with over 15K items, an average of 150K visits per day and 12.6 pages per visit. We are launching a new website this spring which is currently on a beta sub domain and we are looking for the best strategy that preserves our current search rankings while throttling traffic (possibly 25% per week) to measure results. The new site will be soft launched as we plan to slowly migrate traffic to it via a load balancer. This way we can monitor performance of the new site while still having the old site as a backup. Only when we are fully comfortable with the new site will we submit the 301 redirects and migrate everyone over to the new site. We will have a month or so of running both sites. Except for the homepage the URL structure for the new site is different than the old site. What is our best strategy so we don’t lose ranking on the old site and start earning ranking on the new site, while avoiding duplicate content and cloaking issues? Here is what we got back from a Google post which may highlight our concerns better: http://www.google.com/support/forum/p/Webmasters/thread?tid=62d0a16c4702a17d&hl=en&fid=62d0a16c4702a17d00049b67b51500a6 Thank You, sincerely, Stephan Woo Cude SEO Specialist scude@sierratradingpost.com
Intermediate & Advanced SEO | | STPseo0