Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Is Your Approach Towards Adult SEO?
-
I would like to know how SEOMoz community members approach adult SEO. How do you approach a project when you get one (if you do it that is).
If you dont do adult SEO, why do you not do it? Is it because it's much more difficult than normal SEO or do you not want to associate yourself with that industry?
-
Adult SEO is in fact very different from what we call mainstream SEO. But it's not true that the only way to rank adult sites is through black hat techniques. Many of the methods used are similar to those used in mainstream, there's just fewer linking resources available for adult websites.
This video offers a summary of the primary differences between adult and mainstream SEO:
As Sarah mentioned, it's important to have a good network in adult, it's through them that you will be able to best negotiate links, marketing promotions and content partnerships.
Adarsh approached it the right way by targeting tubes. Another way you can expand on the exposure you get from them is to apply for content partner accounts. With partner accounts you can submit watermarked videos that also display a link along with a full description below each video. And with the thousands of adult tubes offering content partner accounts it is a great white hat method of building links.
I know I came to this blog post late, but if anyone wants to chat about adult SEO I'm always around, I've worked in this industry for over 12 years and run Adult SEO Training in addition to working with adult clients.
It's a challenging industry for sure, but the community is small and a lot of fun to work in.
-
In relation to creating these videos and posting them on tube sites... How were your results? I have a new client with an adult site im performing seo for. I was thinking of having him create video and somehow shopping it around/posting to other adult sites with his watermarked logo in the video.
-
I can't find a link to this video right now, but I know last year Matt Cutts posted a Webmaster Central video responding to questions about how Google treated adult websites in its algorithms. Matt stated that they don't treat adult websites any differently at all in their algorithms.
He did admit that he thought doing good white-hat SEO for them is much harder than other verticals however because many websites and properties will not be thrilled to link to adult websites, and so linkbuilding and getting exposure can be harder if you don't have a good network, but that there was nothing algorithmically against you.
That sounds pretty reasonable to me - I can't think of why they would arbitrarily penalize such a large category on the web, other than it's hard to do whitehat work for them. It sounds like you have the right tactics down already though.
-
From what I have seen, adult industry is a different industry altogether. I have done SEO for adult site without involving black hat (Getting some paid review on adult blogs, asking site owners to create videos and share on tube sites with link back to their site and so on.) Thanks for your insights!!!
-
We don't do adult seo for the simple reason that we believe in order to get ranked, you have to engage in black hat tactics. Personally, I have no issues with companies that perform those services, but it's just a vertical we've decided to steer clear of.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
White H1 Tag Hurting SEO?
Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help
White Hat / Black Hat SEO | | AliMac261 -
Opinion on Gotch SEO methods & services
I would love to get you all's take on Gotch SEO. I am gearing up to link build for a site in the next several months, and have been reading up from sources other than Moz, in preparation. (Need to re-read Moz's guide, too, but I have already read it last year) I'm reading Gotch SEO's main link building method articles right now, and am wondering what you all think. Do you think they have a good approach and are generally reliable? Likewise, has anyone used their service for getting a link? What was your experience? Or if you haven't used the service, any quick takes on it?
White Hat / Black Hat SEO | | scienceisrad0 -
The use of a ghost site for SEO purposes
Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan
White Hat / Black Hat SEO | | SEOBirmingham810 -
Negative SEO Click Bot Lowering My CTR?
I am questioning whether one of our competitors is using a click bot to do negative SEO on our CTR for our industry's main term. Is there any way to detect this activity? Background: We've previously been hit by DoS attacks from this competitor, so I'm sure their ethics/morals wouldn't prevent them from doing negative SEO. We sell an insurance product that is only offered through broker networks (insurance agents) not directly by the insurance carriers themselves. However, our suspect competitor (another agency) and insurance carriers are the only ones who rank on the 1st page for our biggest term. I don't think the carrier sites would do very well since they don't even sell the product directly (they have pages w/ info only) Our site and one other agency site pops onto the bottom of page one periodically, only to be bumped back to page 2. I fear they are using a click bot that continuously bounces us out of page 1...then we do well relatively to the other pages on page 2 and naturally earn our way back to page 1, only to be pushed back to page 2 by the negative click seo...is my theory. Is there anything I can do to research whether my theory is right or if I'm just being paranoid?
White Hat / Black Hat SEO | | TheDude0 -
Why have bots (including googlebot) categorized my website as adult?
How do bots decide whether a website is adult? For example, I have a gifting portal, but strangely here, it is categorized as 'Adult'. Also, my google adsense application to run ads on my site got rejected - I have a feeling this is because googlebot categorized my site as adult. And there are good chances that other bots also consider it an adult website, rather than a gifting website. Can anyone please go through the site and tell me why this is happening? Thanks in advance.
White Hat / Black Hat SEO | | rahulkan0 -
Bad for SEO to have two very similar websites on the same server?
Is it bad for SEO to have two very similar sites on the same server? What's the best way to set this up?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
href="#" and href="javascript.void()" links. Is there a difference SEO wise?
I am currently working a site re-design and we are looking at if href="#" and href="javascript.void()" have an impact on the site? We were initially looking at getting the links per page down but I am thinking that rel=nofollow is the best method for this. Anyone had any experience with this? Thanks in advanced
White Hat / Black Hat SEO | | clickermediainc0